“An open mind, awareness of market trends, clear processes, and team communication are vital for innovation and progress.” – Kimberly Favazzo Patrum
Visionary business leaders in the marketing and advertising industry are crucial for driving innovation and shaping market trends. According to a study by McKinsey, companies with strong leadership are 2.5 times more likely to outperform their peers in revenue growth. These leaders strategize, inspire creativity, and lead teams to craft impactful brand campaigns that resonate with audiences. Their role extends beyond managing operations—they foster growth, embrace new technologies, and anticipate consumer behavior, ensuring their companies stay ahead in a competitive landscape while building strong, lasting client relationships.
Kimberly Favazzo Patrum, CEO and President of VAZZO Creative, exemplifies such leadership. With two decades of experience, she has guided the company with innovative marketing strategies and a client-centric approach, growing VAZZO into a prominent brand across multiple sectors -full-service marketing firm, creative services, promotional products, and hospitality. Kimberly’s visionary leadership earned her recognition as one of the Top 10 Inspiring Women Leaders of 2023 by Industry Era Women Magazine, a testament to her transformative influence in the marketing and advertising industry.
Fostering Growth Through Learning and Mentorship
Creating an environment that fosters continuous learning and growth is essential in Kimberly’s leadership philosophy. She emphasizes the importance of remaining a student of the game and believes that ongoing education is vital. This mindset extends to her team, where she actively encourages staff development by dedicating time for daily training and personal growth. Kimberly has cultivated a culture that motivates everyone to refine their skills and contribute to the company’s success through continuous learning and development.
Kimberly believes in fostering self-growth, continuous learning, and hands-on training, recognizing that each day brings an opportunity to learn and develop. Those who have worked with her consistently express gratitude for her leadership and mentorship, noting how she prioritizes guiding them in their careers and personal lives. Kimberly strives to be a mentor, not just a boss, emphasizing the importance of teamwork and aligning everyone with common goals for collective success. Her positive attitude is a cornerstone of her leadership style, contributing to her overall success.
Leveraging Leadership and Mindfulness
Kimberly recognizes that balancing work and life can be one of life’s greatest challenges, especially when one is passionate about their work. Driven by the desire to make a significant impact, she leverages her leadership skills to streamline processes and maximize time for business growth. The unwavering support of her husband, children, and family plays a vital role in maintaining a healthy work-life balance. To stay focused, Kimberly relies on moments of prayer, mindfulness practices, and positive thinking to navigate tough situations and keep moving forward sincerely.
Purposeful Decision-Making and Efficiency
Kimberly Favazzo Patrum approaches business management with a strategic focus on calculated risks that align with goals. By maintaining clarity about desired outcomes, she carefully plans the necessary steps to ensure that every decision is purposeful. This methodical approach extends to establishing clear processes that set expectations, optimize time management, and guide the team toward achieving company objectives. A well-defined process ensures alignment across all levels, fostering collaboration, enhancing productivity, and streamlining efforts toward meeting deadlines, ultimately supporting her broader vision for success.
Boosting Brand Visibility
Founded in 2013, VAZZO is a dynamic, full-service marketing firm committed to boosting brand visibility and expanding business opportunities by enhancing clients’ digital presence. Known for its strategic innovation, VAZZO excels at crafting custom, results-oriented marketing strategies that leverage the power of digital platforms to drive revenue. The firm offers specialized services such as media buying, advertising budget management, website and social media optimization, graphic design, and email marketing. It focuses on delivering measurable growth and fostering long-term business success through creative, data-driven solutions.
Kimberly’s Expertise and Recognition
Kimberly’s leadership is rooted in over two decades of expertise, particularly in managing multi-million-dollar advertising budgets and creating innovative digital marketing strategies for industry leaders. Before founding VAZZO, she honed her skills in the banking and automotive sectors, driving success for Fortune 500 companies and top automotive groups. Her business acumen and commitment to excellence earned her a place as a member of the prestigious Forbes Councils in 2019, a reflection of her industry influence. Moreover, her dedication to community impact.
Optimizing Digital Presence
- Media Buys/Managing Ad Space
- Managing Advertising Budgets
- Website Management
- Business Listings Management
- Social Media Management
- Email Marketing
- Graphic Design
- Radio Scripts/Production
- Talent – Voice Overs
- Video Scripts/Production
- Lead Management
- Creative Writing
- Event Planning
- Internet Sales Training
- Company Job Listings
Kimberly Favazzo Patrum and her team offer a comprehensive range of services, each tailored to meet client needs across various sectors, ensuring customized strategies that drive measurable growth and enhance brand presence in competitive markets.
Elevating Brand Visibility
In response to growing customer interest, VAZZO launched VAZZO Promotional Products in 2018. This division of VAZZO Companies specializes in distributing promotional items to help businesses increase brand visibility. With the promotional products industry valued at nearly $22 billion, these items—ranging from mugs and pens to t-shirts—offer one of the best cost-per-impression rates compared to traditional marketing channels like TV, magazines, and the internet. VAZZO Promotional Products provides an extensive range of items, and if it can feature a logo, they can create it, even designing the logo itself. The mission is to foster long-term client relationships through the effective use of promotional products.
After establishing VAZZO Creative and VAZZO Venue, Kimberly continued her efforts to revitalize downtown Joplin by purchasing three buildings on Main Street in 2017. These buildings, now collectively known as the Platinum Buildings, were part of her initiative to rejuvenate the area. One of the buildings, located at 909 S. Main Street, has become a prominent showcase for VAZZO Promotional Products and the VAZZO Table and Chair Rental business under VAZZO Venue, meeting local businesses’ promotional needs while enhancing the area’s aesthetic. In 2022, Kimberly Favazzo Patrum opened VAZZO Suites in Seneca, Missouri, after renovating an old used car building. The suites comprise two custom condos available for rent on Airbnb.
A Client-Centric Approach
Kimberly views VAZZO Creative not merely as a vendor but as a dedicated partner to its clients. She embraces the mindset of being fully integrated into their teams, striving for success and always prioritizing the protection of client interests. Her goal is to drive market expansion while fostering a positive and enduring brand reputation, ensuring every collaboration leads to mutual growth and long-term success.
Commitment to Business and Philanthropy
Kimberly’s entrepreneurial spirit extends beyond marketing. She also owns Platinum Capital Investments, a real estate business, and authored the children’s book PeeWee Motocross. Her leadership and business acumen have driven significant impact in the marketing and advertising sector.
An addition to her professional achievements, Kimberly Favazzo Patrum is deeply committed to philanthropy. She supports initiatives such as the Local Schools and Athletics, Brooke Nicolle Robinson Memorial Foundation, Unbound, Local Food banks, Stand Up to Cancer, Big Brothers and Big Sisters, and Veterans and First Responders reflecting her dedication to giving back to the community. Her ability to blend business innovation with social responsibility sets her apart as a truly inspiring leader.
