Where trust is the foundation of every relationship and compassion determines how care is truly experienced, few leaders stand out as distinctly as LaTyra S. Murray, Founder & CEO of Trinity Support Group Services LLC. Based in Southfield, Michigan, and founded in 2017, Trinity has grown into a recognized, accredited home care agency serving the Metro Detroit area, built on faith, family, and a deep commitment to listening to the people it serves. What sets her apart is not simply the organization she has built, but the way she leads it: with intention, humility, and the belief that leadership is never about one person having all the answers.
Her credibility is grounded in tangible milestones: an MBA in Health Systems Management, participation in the Goldman Sachs 10,000 Small Businesses program, home care agency accreditation, and SBA Woman-Owned Small Business certification. A Detroit-born entrepreneur, she transformed her experience of feeling unheard into a culture where every voice matters, investing in compassionate caregivers with limited resources and viewing setbacks as opportunities to learn. Amid technological advancements and workforce demands, her visionary leadership reflects the belief that while technology changes care delivery, compassion defines how it is experienced.
From unheard ideas to the leadership behind trinity support group services
Not every founder begins with a grand plan, and LaTyra S. Murray never anticipated leading a highly recognized home care agency in Metro Detroit. Starting without all the answers, she drew on her experience with other home care companies and the belief that she had more to offer. Recognizing what worked in the industry and opportunities to do things differently, she believed her voice could reach people, her ideas could make a difference, and her desire to help families receive quality care could drive change. Born and raised in Detroit, her commitment to service and community inspired her to build an organization rooted in compassion, opportunity, family, and faith.
One experience that has stayed with her is having ideas but not always feeling heard. Rather than becoming discouraged, she shaped Trinity’s leadership culture around ensuring employees can share ideas, be heard, and know their contributions matter. Her philosophy has driven tremendous growth, reinforcing that leadership is not about one person having all the answers. Every individual brings something special, and recognizing their strengths, placing them in roles where they thrive, and genuinely listening creates organizational alignment. Although she founded Trinity, its growth has been shaped by faith, experience, teamwork, and a commitment to becoming better than the day before.
Seeing the Gaps and Building a Family Through Trinity’s Mission
Sometimes the most important discoveries come from noticing what is missing, and for LaTyra S. Murray, that meant recognizing that while Trinity initially helped family members become paid caregivers, clients living alone, recently relocated, or lacking dependable support systems needed family-like care.
As a family-operated organization, Trinity’s foundation extends beyond its mission and into the people who have helped bring that vision to life.LaTyra S. Murray credits much of the company’s continued growth to the dedication, sacrifice, and unwavering support of her family. During the early stages of building Trinity, while balancing the demands of entrepreneurship and motherhood with two young children, her sister recognized that she needed additional support. Without being asked, she made the decision to relocate from Texas to Michigan to stand beside her and help strengthen the business. Eight years later, she remains an integral part of Trinity, overseeing the company’s financial operations and contributing to its financial stability and continued growth. Her brother also plays an important role as Compliance Manager, helping ensure the organization maintains the regulatory standards, accountability, and operational integrity necessary to provide quality care. Her oldest cousin, whose dedication to caring for hospital patients inspired her transition into home care, serves as Care Coordinator, supporting caregiver interviews, client meetings, case reviews, and care quality.
For LaTyra S. Murray, being family-operated is more than a description; it represents a foundation built on love, sacrifice, trust, and a shared commitment to something greater than themselves. While not every team member is related by blood, Trinity strives to create an environment where employees feel valued, supported, and connected by a common purpose. The same compassion and willingness to step in when someone needs help that shaped Trinity’s beginnings continue to influence how the organization serves its clients, caregivers, and community.
That commitment extends to the caregivers who represent Trinity every day. The organization prioritizes highly trained, compassionate caregivers, including CNAs, while investing in individuals with potential but limited resources through training sessions, hands-on education, continuous learning, and educational assistance to strengthen care throughout the organization.
Working on the business as the founder’s role grew with Trinity
Great leadership begins with the humility to admit you do not have every answer, a lesson defining LaTyra S. Murray’s journey at Trinity Support Group Services. As a founding member, her evolving responsibility is to work on the business rather than in it, overseeing operations, identifying gaps, solving problems, and equipping her team with resources and tools for success. She believes her personal growth drives Trinity’s growth, requiring patience, faith, listening, and acceptance of uncertainty. While entrepreneurship often demands figuring things out independently, she finds strength in prayer and allowing God to guide her decisions, knowing she is never leading alone.
One defining moment came when she needed to hire someone she knew could help take Trinity to another level. She worried about finances, sustainability, and whether she was making the right decision, but ultimately she trusted God, made the investment, and hired her, and Trinity blossomed. That experience taught her that growth often requires faith before you can see the outcome.
Overcoming cash flow challenges to strengthen Trinity’s vision
Every organization faces challenges that test its vision, and LaTyra S. Murray encountered one when a vendor’s reimbursement cycle required Trinity to pay caregivers upfront and wait approximately 45 days for reimbursement. The situation forced her to rethink financial management, become more disciplined, restructure finances, plan ahead, and establish Trinity’s first line of credit. Although frustrating and unfamiliar, the experience transformed her leadership as CEO, reinforcing that families, caregivers, and internal staff depend on Trinity’s financial stability. She believes caregivers should focus on delivering excellent care without worrying about their paychecks. Through it all, she learned to trust God so others could trust Trinity.
She responded by spending time reflecting, writing things down, seeking guidance, and finding solutions, and though she had never faced an obstacle quite like this, she wanted the business to succeed badly enough to learn what she did not know. The greatest lesson she carries forward is that growth requires discipline, and that leadership means preparing for challenges before they happen and building an organization strong enough for others to depend on.
The personal, relationship-driven approach that sets Trinity apart
In home care, the difference between adequate service and truly meaningful care often comes down to how well an agency listens, and at Trinity Support Group Services, that principle is the foundation of everything. What sets Trinity apart is the belief that quality home care cannot be one-size-fits-all, and that conviction shapes an approach that is personal, relationship-driven, and centered on listening to the individual needs of each client and family.
Before services begin, the team takes time to understand the client through assessments and conversations about their needs, routines, and expectations, and it also offers caregiver meet-and-greets because inviting someone into your home is personal; the right caregiver is not simply someone who can complete the required tasks, but someone with whom there is trust, comfort, and compatibility. As Trinity grew, the team wanted its internal standards to reflect the level of care it believed it was already providing, which led the organization to pursue and achieve accreditation, strengthening its processes around quality, compliance, training, and accountability.
Trinity also believes care extends beyond the home, and through outreach at senior communities, churches, and community events, it stays connected to the people it serves. Its guiding principle is simple: listen first, remain flexible, and never lose the personal connection because systems help maintain quality, but relationships are what make the care meaningful.
A success story that captures Trinity’s impact
Real impact is often measured through the quiet relief of families who finally feel supported rather than numbers, as reflected in a Trinity Support Group Services client whose wife carried much of the responsibility for his daily care. Like many family caregivers, she deeply loved her husband, but caregiving made it difficult to find personal time and manage everyday responsibilities outside the home. Trinity matched the family with a trusted caregiver who provided consistent support, allowing his wife to step away when needed, run errands, and care for herself with peace of mind, knowing her husband remained in trusted hands.
For Trinity, that is an important measure of success, because home care should support the entire family, not only the individual receiving services. The impact extended to the caregiver as well: she took advantage of resources Trinity offered to further her education and pursue CNA training, so what began as one client-caregiver match ultimately created support for a family while also creating professional growth for a caregiver. That experience represents what Trinity wants to accomplish when care is done intentionally: the impact reaches beyond one person, restoring balance to a family and creating opportunity for the person providing the care.
Becoming a new version of herself through life and leadership
Entrepreneurship, for LaTyra S. Murray, was never just about building a business; it was about building herself.
1. Before her leadership journey
- Young entrepreneur, learning to build a business while learning who she was
- Discovering her values, boundaries, leadership style, and the woman she wanted to become
- Needed qualities she hadn’t developed yet; gave herself permission to learn them
- Learned that growth does not happen overnight
2. After her leadership journey
- Lives more intentionally, faith grown, listens more, greater patience with others and herself
- More responsibility, more purpose, understands herself better
- Personal growth and professional growth are deeply connected; Trinity couldn’t grow if she didn’t grow alongside it
- “Becoming someone I have never been before” requires faith, patience, self-awareness, and willingness to keep evolving
Building trust through care, respect, and listening at Trinity
Trust is everything in home care, and at Trinity Support Group Services, it shapes the organization’s culture as families open their homes and entrust loved ones to its care. Privacy, compliance, ethical practices, and accountability extend beyond written policies into everyday operations. Accreditation reinforced this commitment by encouraging deeper examination of practices, documentation, training, and accountability, emphasizing the importance of intentionally doing things the right way. LaTyra S. Murray believes culture begins with leadership, modeling the honesty, accountability, and listening she expects throughout Trinity.
The organization protects the people it serves by maintaining confidentiality, following established standards, training its team, listening when concerns arise, and holding itself accountable when something needs to be corrected. Ultimately, trust is earned through consistency, and Trinity wants families to know that when they choose the agency, they will be heard, respected, protected, and cared for with integrity.
Turning loss into lessons through feedback and setbacks at Trinity
Not every lesson at Trinity Support Group Services has come from victory, as some of the most valuable emerged from painful setbacks. LaTyra S. Murray believes continuous learning, feedback, criticism, and even losing clients reveal opportunities to strengthen organizational systems. One significant setback involved losing a client who required more hands-on assistance than typical cases because Trinity lacked a suitably skilled backup caregiver when the primary caregiver became unavailable. Although she had personally stepped in during previous situations, this case required a caregiver with specific skills. The painful loss prompted her to reflect and ask, “What can Trinity learn from this?”
That experience changed how Trinity approached continuity of care, as the organization became more intentional about developing a stronger caregiver pool not simply having someone available, but having caregivers with different skill levels who could step in based on each client’s individual needs. It also changed how she views setbacks: sometimes a loss is information, and the responsibility is to listen, adjust, and strengthen the system, because growth requires being willing to hear what is not working just as much as celebrating what is.
Recognition that opens doors: the milestones behind Trinity’s credibility
Credibility is rarely claimed; it is earned, reviewed, and proven, and at Trinity Support Group Services, it has been built one milestone at a time.
- Accreditation as a home care agency marks one of Trinity’s most meaningful achievements, providing third-party validation of its internal standards through external review of policies, practices, documentation, training, and quality of care.
- Certification as a Woman-Owned Small Business holds special meaning for LaTyra S. Murray, who received the official decision during this interview. Having built Trinity from the ground up, she sees this recognition as a milestone in its growth and an opportunity to expand its impact.
- LaTyra S. Murray’s professional development, her MBA in Health Systems Management and participation in the Goldman Sachs 10,000 Small Businesses program, have strengthened how she leads and grows the organization.
- Each accomplishment represents another level of responsibility: recognition may open the door, but maintaining trust requires continuing to do the work after the recognition is received.
Technology transforms care delivery while compassion remains at its heart
Looking ahead, Murray believes technology, particularly artificial intelligence, will transform home care by helping agencies improve efficiency in administrative tasks, communication, scheduling, documentation, and identifying patterns to respond to client needs sooner. Electronic systems and data will also reshape how agencies demonstrate compliance and quality. However, technology cannot replace the human connection at the heart of home care, and as more people choose to age in their homes, a strong, well-trained caregiver workforce will be essential to meeting growing demand.
At Trinity, preparation means continuing to improve systems, invest in caregiver education, strengthen compliance, and remain open to technology that allows the team to work more efficiently without losing the personal experience families expect. She believes leaders should pay close attention to workforce development because the future of home care will not only depend on finding more caregivers but on developing, supporting, and retaining great ones. Technology may change how care is delivered, but compassion will continue to determine how that care is experienced.
A day in a leader’s life: LaTyra S. Murray’s daily routine
- Early Morning — 7:00 AM: She starts her day with prayer, breakfast, and getting the kids ready for school; once they’re off, she makes time for yoga or the gym.
- Start of Workday — 10:00 AM: She reviews her priorities and checks in on Trinity to see what needs her attention.
- Midday — 12:00 PM: Lunch, emails, follow-ups, and team communication while overseeing daily operations.
- Key Work Priorities — 1:00–3:00 PM: She focuses on problem-solving, reviewing business needs, supporting her team, and planning for Trinity’s continued growth.
- Late Afternoon — 3:00–5:00 PM: She picks up the kids and takes them to their after-school activities.
- Evening — 6:00–8:00 PM: Dinner and quality time with her children, usually watching a movie or playing a family game.
- Wind-down — 8:00–10:00 PM: Story time, prayer, and preparing for the next morning.
Open Letter: Be Patient With the Person You Are Becoming
To the emerging leaders, entrepreneurs, and professionals still figuring it out:
I see you. I know what it feels like to have big ideas and wonder if anyone is listening, to start before you feel ready, and to keep going when the path isn’t clear. So always do your research, but also be gentle with yourself. You will make mistakes; that’s how you know you’re trying. When something doesn’t work, don’t give up; try it another way.
You will hear “no” along the way. I’ve learned that no doesn’t always mean never; sometimes it simply means not now. There may be something else you need to learn or experience before the next door opens.
Pray. Protect your mental health. Give yourself permission to rest. Laugh. Spend time with your family and friends. Building something meaningful should not require you to lose yourself in the process.
Most importantly, keep learning and keep believing. You don’t have to know everything before you begin, and you don’t have to become successful overnight.
Be patient with the person you are becoming; the journey will teach you things success alone never could.
LaTyra S. Murray
Founder & CEO, Trinity Support Group Services LLC
Key takeaways from LaTyra S. Murray’s perspective
- Leadership is not about one person having all the answers; every person brings something special to the organization.
- Growth requires faith before you can see the outcome.
- Growth requires discipline, and leadership means preparing for challenges before they happen.
- Listen first, remain flexible, and never lose the personal connection. Systems maintain quality, but relationships make care meaningful.
- Sometimes a loss is information. Growth requires being willing to hear what is not working just as much as celebrating what is.
- Technology may change how care is delivered, but compassion will continue to determine how that care is experienced.
