Core values such as Hospitality, Leadership, and Fair Treatment of Employees are crucial for the success of the business. Some individuals may lack these essential skills needed to effectively manage their businesses. Advocacy leaders are working to address this issue by providing individuals with the necessary knowledge. Through training programs, workshops, and mentorship opportunities, these leaders are assisting entrepreneurs and business owners in developing these essential skills. This ultimately enables them to build successful businesses and create positive workplace cultures.
Lisa J. Crawford, Founder Author, Speaker, and Coach at LJC Motivations, is a well-known leader in this industry committed to delivering impactful work. Lisa’s leadership style is characterized by a blend of empathy, authenticity, and a commitment to developing a supportive and inclusive environment. She focuses on People being the best version of themselves at home and work.
Tailored Training
With over two decades of experience as a motivational speaker, life coach, non-fiction author, and hospitality consultant, Lisa J. Crawford brings a wealth of expertise to her work. Under the leadership of Lisa, LJC Motivations is dedicated to enhancing individuals’ well-being by providing motivation and support to help them cultivate deep self-love and commitment. The main goal is to assist people in discovering their full potential in both personal and professional aspects of their lives.
LJC Motivations offers the following services:
- Motivational speaking
- Customized soft skills training for various departments in the hospitality industry
- Expertise in relationship-building techniques for professional and personal contexts
- Assistance with self-confidence issues related to work and personal challenges
- Consulting services in hospitality, specializing in sales and customer relationship development
Leading with Integrity
“Leaders must possess the quality of humanity, treating people with dignity and respect.”
Lisa J. Crawford
Experiences have been full of ups and downs for Lisa, with failures and setbacks leading to personal growth and new opportunities. She believes in respecting individuals at every stage of life and recognizes the impact of mindset on organizational growth and effective leadership. Lisa J. Crawford emphasizes the importance of observation in leadership, as some leaders may prioritize their voices over listening to others. She also believes that integrity is essential for effective leadership.
Reflecting on her leadership philosophy, Lisa finds inspiration in a quote by Martin Luther King Jr.: “Use me, God. Show me how to take who I am, who I want to be, and what I can do and use it for a purpose greater than myself.”
Resilience in Action
Lisa J. Crawford is expanding the reach of LJC Motivations through podcasts and speaking engagements. She addresses challenging topics while emphasizing the significance of self-love. Her journey serves as evidence of the resilience that can be found through faith, and she emphasizes the importance of acknowledging one’s capability to overcome any obstacle. While some individuals may encounter difficulties that seem impossible to others, Lisa aims to provide words of hope and encouragement based on her successes in overcoming adversity.
Awards and Recognitions
Lisa J. Crawford has achieved many milestones throughout her career, showcasing her diverse skills and extensive experience.
Following are the milestones achieved by Lisa:
| Academic Achievements | Earned an Associate’s Degree in Communications from East Tennessee State University.Obtained a Bachelor of Science in Management and Organizational Development. |
| Professional Development and Certifications | Graduated from Toastmasters as a Competent Toastmaster and Competition Speaker.Completed the Launch Business Entrepreneurship Academy.Graduated from the SWAT/Serious Writers Accountability program.Earned certifications from the National Speakers Association of Tennessee and the Vocalize Women’s Speaker Academy.Completed the ILD Institute for Leadership Deployment program and the High-Performance Workplace (HPW) Group.Became a Certified Leasing Expert and a Purpose Discovery Specialist.Graduated from the Pro Speakers Kit program. |
| Leadership and Community Involvement | Served as an NAACP ACT-SO judge for Spoken Word and Drama Students.Acted as United Way Employee Campaign Manager.Became an alumnus of Leadership Chattanooga and a City Strategist.Engaged with the No Longer Victims – Human Trafficking Tennessee Group. |
| Speaking Engagements and Honors | Spoke on the Leadership Experience Tour with Shawn Fair.Featured as a speaker on the “During the Break” podcast and at Disrupt HR Chattanooga.Delivered talks as a Professional Mental Health Speaker for the Hospitality Industry with Dr. Huntly.Participated as a speaker and author with Les Brown and Cheryl Wood in the “You Are Enough” series. |
| Awards and Recognitions | Honored with an ESPY Award.Recognized as one of the World’s Phenomenal Leaders in Hospitality.Contributed as an Executive Contributor to Brainz Magazine.Received CREA Global Awards and features in several prominent magazines, including UNAJAN Magazine Global Elites, Women of Dignity Magazine/Global Speaker, Bold and Fearless Woman Magazine, Token Magazine, Business Fosters Magazine, Passion Vista Magazine, Huami Magazine, and Canvas Rebel Magazine. |
Lessons from Role Models
Since a young age, Lisa J. Crawford’s family has taught her the importance of hospitality. She has always been encouraged to communicate with and value others. Throughout her life, she has been fortunate to have several role models who exemplify the ability to show love and empathy, even in the face of their challenges. These role models have used their experiences to promote kindness and understanding, drawing strength from their faith and connection to humanity.
Beyond the Office
Consistently working on achieving a work-life balance, Lisa focuses on practicing self-care and refreshing after putting in her best effort. Nature serves as a source of peace for her. Lisa J. Crawford enjoys adventurous activities such as skydiving and rafting, which provide her with an adrenaline rush and a feeling of freedom. She also has a passion for photography, capturing beautiful moments and scenes around her.
Traveling is another one of Lisa’s interests, allowing her to gain new experiences and discover different cultures and places. One of her main goals is to hike to as many waterfalls as possible, combining her love for nature, adventure, and exploration. This hobby aligns well with her expedition for balance and fulfillment.
Challenges and Opportunities for Tomorrow’s Leaders
Identifying individuals who are genuinely invested in the business and view their work as more than just a source of income is one of the main challenges according to Lisa. Staffing has become a notable issue in the hospitality industry, resulting in service gaps, customer grievances, and employee dissatisfaction. Lisa stresses the significance of establishing a robust company culture, offering support to employees, providing training, and holding them accountable for their performance. She asserts that a robust culture is essential for addressing these challenges effectively.
Expertise in Empowerment
Lisa J. Crawford has a significant impact on millions of people around the world with her messages of hope, comfort, and inspiration. Lisa’s journey began with a childhood dream of becoming a bestselling author. While her writings primarily focus on women, Lisa’s mission extends to motivating all individuals and helping them overcome internal struggles. She discovered her talent for instilling hope in the wounded and has emerged as an advocate for victims of sexual abuse. Drawing from her firsthand experiences of trauma, she uses her life story as a catalyst to empower, heal, and inspire others.
Keys to Effective Leadership
Lisa J. Crawford advised young business leaders aspiring to make a mark in their respective industries that being a leader is more than just a title. She emphasized the importance of respecting those they lead, being authentic and approachable, and never putting themselves ahead of the team. Instead, she suggested leading from the back to better identify where the team needs assistance. Additionally, she recommends training managers to have one voice and one sound in unison with the leader.
