Meta Platforms (NASDAQ: META), the parent company of Facebook, continues to gain investor confidence despite some uncertainties surrounding its artificial intelligence (AI) direction. UBS analyst Stephen Ju raised Meta price target from $683 to $812, maintaining a “buy” rating on the stock. This positive revision reflects Meta’s strong position as a future leader in monetizing AI-driven products. Ju noted that while headlines have focused on Meta’s recent $14.9 billion investment in Scale AI and increased AI talent recruitment, the associated costs have already been accounted for in UBS forecasts. However, the potential long-term revenue from AI efforts remains Meta price target, representing upside potential.
Ju emphasized that Meta is in a unique position because it primarily uses its own AI technologies. This insulates it from broader risks in enterprise AI spending, which some analysts believe could slow down. As a result, UBS sees less concern about potential mismatches between AI infrastructure capacity and demand.
Major AI Investment and Strategic Shifts Behind Rising Meta Price Target
Earlier this year, Meta launched its Llama 4 open-source AI model family, though early feedback has been mixed. Still, the company continues to double down on AI innovation. Its $14.9 billion acquisition for a 49% stake in Scale AI, a data labeling firm, signals a strong commitment to building long-term AI capabilities. Scale AI CEO Alexandr Wang is expected to join a newly created Meta AI lab focused on developing advanced “superintelligence” projects.
During Meta’s Q1 earnings call, CEO Mark Zuckerberg outlined five key areas where AI is expected to drive growth: enhanced advertising, immersive social media interactions, business messaging, the Meta AI assistant app, and AI-integrated devices such as spatial computing tools. These initiatives form the backbone of Meta’s future-focused strategy in the rapidly evolving AI landscape.
Stock Performance and Technical Indicators
On Thursday, Meta shares climbed over 2% to close at $723.51. Although still slightly below their all-time high of $740.91 set in mid-February, Meta’s stock has surged 22% in 2025 so far. Technical indicators also point to continued strength. Meta holds a Relative Strength Rating of 88 out of a maximum 99, signaling solid market performance. Its Accumulation/Distribution Rating stands at B+, suggesting healthy institutional buying over the past 13 weeks.
Additionally, Meta’s Composite Rating, a metric combining various stock performance indicators, sits at an impressive 97, indicating it remains one of the top-performing growth stocks. The stock’s 21-day Average True Range (ATR) is at 2.17%, implying relatively stable Meta price target movement. For investors seeking steady growth with AI exposure, Meta appears to offer both innovation and resilience.
As Meta continues to expand its AI infrastructure and refines its monetization strategies, analysts and investors alike are watching closely. With its bold investments and strategic roadmap, Meta seems poised to be a key player in shaping the next chapter of artificial intelligence.
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