Running a successful business in an industry as complex as pharmaceuticals is not an easy feat. It requires grit, consistent efforts, and the ability to adapt to constant industry evolutions and technological advancements. In such a fiercely competitive business environment, the role of visionary leadership cannot be overlooked—helping organizations stay ahead of the curve.
The CEO of Sanico, Meti Zhabjaku, is an exemplary leader who has been pivotal to Sanico remaining atop the pharma industry for over six decades. What makes him one of the most successful leaders to watch in 2024? Let’s find out.
Consumer-Centric Leadership Philosophy
Sanico’s approach to innovation is firmly rooted in understanding consumer desires. The company begins by actively listening to consumers, asking about their dreams and aspirations. Through in-depth interviews and evaluations, Sanico identifies their unmet needs and expectations. This consumer-centric approach drives the development of new products, ensuring that Sanico offers solutions that truly resonate with its target market.
Sanico’s commitment to innovation is evident in its ability to consistently develop new projects. With years of experience and a strong foundation of customer loyalty, the company can confidently embark on new ventures. Sanico’s loyal customer base, coupled with its team of trained professionals, ensures that each project has a solid foundation for success.
Family-Owned Enterprise
Founded in the 1960s by Meti Zhabjaku’s parents, the company is a family-owned Italian enterprise with a strong tradition in pharmaceutical distribution. Meti Zhabjaku’s parents also played a pivotal role in establishing a robust network of pharmacies both within Italy and internationally.
With a deep-rooted history dating back to 1964, Sanico initially focused on distributing specialized pharmaceutical products and building a strong network within the healthcare industry. With a modest team of 12 agents, Sanico quickly expanded its reach across the country. Today, the company boasts a team of 100 dedicated professionals marketing a diverse portfolio of approximately 20 brands, spanning health, beauty, preventative medicine, and personal care.
Nurturing In-House Talent
At Sanico, Meti’s leadership philosophy is deeply rooted in the belief that transparency and autonomy are essential for fostering a thriving company culture. Inspired by his father’s teachings, he has always prioritized open communication with his team, ensuring that everyone understands the rationale behind decisions.
Prior to joining Sanico, Meti Zhabjaku gained valuable experience in management roles at other pharmaceutical companies. However, these positions often limited his decision-making authority, leaving him unsatisfied. At Sanico, he found the opportunity to embrace his entrepreneurial spirit and drive the company’s growth through his own strategic choices.
Innovative Products and Services
Sanico specializes in Innovative Services and products such as Ear Piercing and Medical Jewelry for people with skin sensitivity, electromagnetic medical devices like Blood Pressure Monitors, nebulizers, oximeters, orthopedic aids, and products for bedridden people.
“We cooperate with important manufacturers involving our R&D Department to develop and/or innovate products.”
A Recent Successful Product Launch
A recent example would have to be the launch of pulse-oximeters in 2019, devices that were then unknown to the general public who did not perceive their usefulness. The arrival of Covid did not find us unprepared and, the choice and intuition prior to Covid, allowed us to become the point of reference for this market.
In the past, the Ear-Piercing Service, a market that Sanico literally created in the pharmacy, sensed that a mother asked for greater safety and professional service which, if dispensed by a pharmacist, offers safety and professionality to the whole family.
An approach that paid off
The philosophy of “never bite off more than you can chew” paid off in the first decades and then, after the positive experiences gained, Sanico was able to start daring a little more, always taking care to be able to support the company’s development with its own means. This year, on the occasion of the company’s 60th anniversary, Sanico received the prestigious CR AWARD from the Italian Banking Circuit, for the financial solidity demonstrated over the years.
Company Overview
| Website: http://www.sanicare.it |
| Industry: Medical Equipment R&D, Manufacturing and Distribution |
| Company size: 11-50 employees |
| Headquarters: Milan, Lombardia |
| Type: Privately Owned |
| Founded: 1964 |
Values and Mission
Values
- Innovation: Sanico is committed to pioneering cutting-edge solutions that address evolving health and wellness needs.
- Customer-Centricity: Sanico prioritizes understanding its customers’ desires and delivering products that exceed their expectations.
- Quality: The company adheres to the highest standards of quality in its product development and manufacturing processes.
- Integrity: It conducts its business with honesty, transparency, and ethical principles.
- Social Responsibility: Sanico strives to contribute positively to the communities it serves and promotes sustainable practices.
Mission
To enhance the lives of individuals by providing innovative, high-quality products that promote physical and psychological well-being. Sanico aims to be a trusted partner in helping people achieve their health and beauty goals.
How The Graphs Have Changed Since The Foundation
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