There was a time when people relied on the recommendations of their friends, family, and acquaintances to find field service providers like plumbers, roofing contractors, electricians, etc. Even though recommendations are still quite effective, most people prefer searching for such professionals on the internet in their time of need. Unless your plumbing company appears on the first couple of pages in those search results, you are losing out on a lot of business.
If you do not have an in-house digital marketing team, consider hiring a professional plumber digital marketing services from a third-party agency. While that is the most effective way to improve the online visibility of your plumbing company, you may need to start the process using the following strategies:
Here are the top 5 ways to improve the online visibility of your plumbing company:
1. Develop a Website
In order to capture the attention of potential clients on the internet, you need to have some kind of online presence. If you don’t already have a website, invest in creating one. The digital marketing company can help you with the web design. Make sure the website is easy to navigate and responsive to various screen sizes. Also, it should have a faster loading speed and necessary information about your services and other offerings. Users should also be able to book your services directly from the website. This is one of the top strategies for online visibility of your plumbing company.
2. Produce Search Engine Optimized Content
Once you have developed a website, you need to make it rank in the search engines. While your website’s search ranking depends on several factors, the most important thing is search-engine-optimized content.
If you want your website to appear higher in plumbing-related search results, you need to create content using relevant keywords. Hiring a digital marketing agency for the search engine optimization (SEO) of your website content is a smart move, as SEO is an ongoing process and requires constant effort.
3. Create a Google My Business Profile
Since most plumbing services are location-based, you also need to focus on your local SEO. This tactic will help you connect with a larger local audience and establish your company as a reliable brand in the area. To achieve that goal, you need your business to be found on Google Maps. Create a Google My Business profile by claiming your business on the map and verifying its ownership. Again, you need to keep optimizing it and be active on this platform to use it to your advantage.
4. Be Active on Social Media
Social media is a great way to stay connected with your target audience and build your brand identity. While you continue your efforts to climb the search rankings for relevant keywords, you must also focus on your brand’s presence on social media. Since short-form content like reels and shorts is growing in popularity across various social media platforms, you can grab the attention of your target audience by creating interesting videos related to your services.
Start by shooting videos of your work and editing it nicely. You will also need to write good captions for the videos so that the social media algorithm can understand what they are about. Hiring a digital marketing team can also take care of your social media marketing.
5. Ask for Reviews
Every time you serve a client, ask them to leave a review about your plumbing services on Google, Yelp, or Facebook. Make sure you have profiles on all of these platforms. As you start gathering online reviews, the credibility of your brand on the internet increases. If a prospect is looking for a plumbing company for the first time, they can check the reviews and develop an idea about your services.
However, asking for reviews is not going to be enough. You also need to respond to them. If there is a negative review about your service, you need to connect with the client, understand where things went wrong, and try to fix it. Once the problem is resolved, ask the client to update the ratings and reviews.
Conclusion
These are just the basics of creating online visibility of your plumbing company. Even if you implement these aforementioned measures, you still need to put a lot of effort into boosting the online presence of your brand. Thus, it is a better idea to find a reliable digital marketing agency and hire their services to accomplish the digital marketing goals.
