The famous Oscar Mayer Wienermobile now goes by the moniker of the Frankmobile for the first time in almost a century.
As the firm introduces a new recipe, Kraft Heinz firm celebrated the brand’s “100% Beef Franks” on Wednesday by announcing the name change.
Beloved American Icon
According to a news release from Associate Brand Manager Stephanie Vance, “The Oscar Mayer Wienermobile is a beloved American icon that has been bringing smiles and fueling traceability for our iconic delicious wieners for nearly 100 years.” It’s time to spotlight another customer favorite this summer: our delectable 100% Beef Franks.
The Wienermobile, a 27-foot-long, 6-ton hot dog on wheels, first appeared on the road in 1936 and quickly rose to prominence across the country.
Oscar Mayer Wienermobile has a new name ;
“Please Do Not Click”
This summer, the Frankmobile will launch a new exterior with the words “The All Beef Frank Frankmobile” and “Please do not lick” emblazoned across the car. According to the company, “Oscar Mayer Wienermobile designed every detail of the Frankmobile to discourage people from taking things too seriously.”
Previously known as Hotdoggers, the people that operate the vehicles now go by the term Frankfurters. Anyone with the name “Frank” or a variation of it will receive a voucher from Frankfurters aboard the Frankmobile for a free Beef Frank.