Whether it’s a party, wedding, work event, or even a simple celebration, music sets the tone and shapes how the whole moment feels. Because of this, the importance of music shows, reliable event production, and quality performers has grown tremendously. People no longer expect just a stage and speakers; they want an experience that feels alive, seamless, and truly memorable. To create and deliver such experiences, it does not require only talent but careful planning, innovation, and leadership behind the scenes.
This is where Paul Asbridge comes in. As the Founder and Managing Director of Artisan Productions, Jam Hot Showband, Club Muso, and The Contemporary Choir, he leads these entertainment and production brands with a clear vision and strategic approach. He manages creative direction and designs innovative performance experiences, implements high-quality production standards, and develops strategies to grow and strengthen the brands.
Paul oversees large-scale stage shows, advanced audio-visual production, artist management, client services, and community music projects, ensuring every detail meets world-class standards. He builds business plans, nurtures team talent, sets operational systems, and drives brand identity, all while personally making sure that each performance and event reflects his “quality with heart” approach. Through his hands-on leadership and strategic vision, Paul ensures that every event is not just well-executed but also memorable, engaging, and impactful.
And the results of this vision are already visible across all his brands.
Below are some key highlights that showcase the scale, growth, and impact of Paul’s leadership:
| Highlights | Details |
| Artisan Growth | Grown by 100% year on year since the major relaunch |
| Future Goal | Aim to double growth again within the next six months |
| The Contemporary Choir | Has 400 members |
| Jam Hot Performances | Performed internationally across Mexico, Maldives, Europe, Russia, UAE, Qatar, Africa, and more |
| Artisan Operations | Operating across London, Warwickshire, and Manchester |
| Stock & Equipment | Expanded inventory across lighting, sound, staging, and video; first large LED wall arriving this week |
| Client Reviews | Consistently receive five-star reviews across all brands |
Inventing the World-Class Showband Concept
Paul grew up surrounded by music, starting piano at the age of six and later learning drums and percussion through school, college, and DrumTech in London, eventually earning a First Class Honours Degree in Popular Music Performance. Music has always been at the heart of his life. His first steps into the industry were performing and managing a busy wedding band with university friends. Playing four to five times a week, he quickly learned how to run professional shows, manage a team, and deliver high-quality performances consistently.
Seeing a gap in the event world, Paul then created Jam Hot Showband, a large-scale, choreographed showband inspired by world-class artists like Bruno Mars and Beyoncé, something that had never existed at private events before. He invested heavily, built the show from the ground up, and produced an ambitious all-in-one medley promo video. The immediate five-star reviews, comparing Jam Hot to top touring acts like One Direction, confirmed that he had created something truly special.
To support Jam Hot, Paul started Artisan Productions, addressing client complaints about overpriced and low-quality AV. Over time, he saw a bigger opportunity to raise standards in the production industry. With his support and guidance, Artisan has transformed with new equipment, skilled engineers, and a refreshed culture, becoming one of the UK’s leading production companies.
During the COVID period, Paul launched Club Muso while also developing Jam Hot’s global SEO strategy. As demand grew beyond what Jam Hot could handle, he created a curated agency to connect clients with high-quality performers. The agency now focuses on personalized client care and a trusted roster of artists.
The Contemporary Choir, a project with his partner Melissa, was designed to go beyond one-to-one lessons and create a meaningful, modern choir experience. Paul arranges the music, directs rehearsals, and supports the brand while the choir performs large concerts and builds a strong community. Together, these ventures reflect Paul’s commitment to creativity, quality, and delivering experiences that deeply connect with audiences.
No Shortcuts, No Ego, No “That Will Do”
All of Paul’s ventures work together seamlessly, each contributing to exceptional music and event experiences:
- Jam Hot Showband sets the standard for live performance with high-energy, choreographed shows that raise expectations across the industry.
- Artisan Productions delivers top-quality production, ensuring flawless audio-visual setups and technical execution for every event.
- Club Muso provides variety and options, helping clients find the right performers and bringing more opportunities for creative projects.
- The Contemporary Choir creates a sense of community and shared joy, offering a unique musical experience that connects people.
Despite their different roles, all these brands share one clear mission: quality with heart—no shortcuts, no ego, and no “that will do.” Together, they deliver experiences that are polished, professional, and deeply human, showing equal care for the audience and everyone involved in the production.
Learning Through Challenges
Paul Asbridge has faced many challenges in his journey, like tough business partnerships, staff problems, and broken promises. He sees these as lessons that made him stronger. The Covid-19 pandemic was hard, with no income for him and his partner, which made him more determined. Stress, overwork, and living with ADHD added extra challenges, especially while raising a young family. These experiences shaped him into a hands-on, honest leader who trusts his instincts and works with the right people to protect company culture.
The High-Energy Stage Show Experience
Jam Hot Showband is not just a band; it is a high-energy stage show where every performance is thoughtfully planned, perfectly choreographed, and delivered with the same excitement, whether for twenty guests or twenty thousand. The glowing audience reactions and reviews show just how extraordinary the experience is. This commitment to excellence carries through Artisan Productions, Club Muso, and The Contemporary Choir.
For Paul, if something isn’t done properly, it doesn’t go out. This commitment makes every event memorable and sets a higher standard for others to follow
Culture of Action
For Paul Asbridge, a strong team culture starts with how you lead. He believes people follow what they see, so he works right alongside his team; on stage, loading equipment, fixing issues, or helping at events. This shows everyone that every job matters and no one is “above” the work. He asks his team to communicate clearly, be polite, and do their tasks properly from start to finish. Paul doesn’t accept ego, bad attitudes, messy work, or unreliability because these things can spoil an event and affect others. By keeping the environment respectful, clear, and focused on doing things well, Paul helps his teams stay consistent, professional, and open to new ideas.
New Venues and Strategic Partnerships
Paul Asbridge sees tremendous potential for growth and is always ready to explore new opportunities. He plans to expand into more venues, form strategic partnerships, upgrade equipment, and open additional offices. He also aims to grow his creative teams, take on larger events, and use advanced technology, such as LED walls, L-Acoustics sound systems, and Robe lighting, to create even more memorable experiences. While the order of these plans will depend on what makes the most sense at the time, Paul’s overall ambition is ambitious and far-reaching.
Planned Investment in Team Growth and Resources
To ensure every event and production reaches the highest standards, he focuses on key areas of growth and innovation:
- Investing in Departments: Providing resources and support to every team for exceptional results.
- Upgrading Equipment: Using premium tools like Robe lighting, L-Acoustics sound systems, Absen LED screens, and Allen & Heath consoles for top-quality production.
- High-End Production Design: Creating visually stunning and creative experiences for every event.
- Integrated AV Solutions: Implementing seamless audio-visual setups for smooth and immersive shows.
- Expanding Creative Options: Offering clients a wider range of talent and experiences through Club Muso.
- Large-Scale Choir Productions: Developing performances that engage communities and audiences.
- Raising Industry Standards: Continuously pushing boundaries to set new benchmarks for excellence.
Hard Work And Consistency Matter More Than Talent
Paul Asbridge advises emerging leaders, entrepreneurs, and young creatives to remember that the entertainment and production industry is tough. There are long hours, high pressure, and people who promise a lot but deliver little. You may trust the wrong people, get bad advice, and learn some lessons the hard way.
From his own experience, Paul believes hard work and consistency matter more than talent. He leads by example, never asks anyone to do something he wouldn’t do himself, and treats everyone with respect through clear communication and professionalism.
Paul Asbridge says, you don’t need to be extraordinary to stand out; just care about your work, do things properly, and keep your standards high.
At the same time, he reminds young professionals to take care of their well-being, manage their energy, and surround themselves with people who genuinely support them. It’s a demanding industry, and looking after yourself is essential for long-term success.
Go all in. Stay true to your standards. Keep pushing. It pays off.
— Paul Asbridge
A Vision for Exponential Growth Across All Brands
Over the next five years, Paul Asbridge aims to:
- Establish Artisan Productions as a leading name in entertainment and production
- Operate in-house at major UK venues
- Raise production standards across the industry
- Build motivated, skilled teams while maintaining a culture of kindness and respect
His long-term goal is to create stability for his family and open doors for talented people to thrive, leaving a legacy of strong brands, high standards, and real opportunities.
Quick Takes
1. One tool or app you would recommend to professionals in your industry:
Rentman for AV operations and CRM.
2. One quote that motivates you the most:
If that will do, it is not bloody good enough.
3. One piece of advice you would offer to upcoming entrepreneurs or future business leaders:
Graft hard and lead by example.
4. One movie or book you recommend everyone in business or leadership should experience:
I enjoy the podcast Diary Of A CEO by Stephen Bartlett.
Paul Asbridge’s 5 Impactful Business Mantras
- Quality with Heart: Never compromise on standards; every performance and event should be polished, memorable, and deeply human.
- Lead by Example: Be hands-on in every task, inspire your team, and set the tone for professionalism and dedication.
- Plan, Innovate, Execute: Combine careful planning with creativity and innovation to deliver seamless, world-class experiences.
- Build Strong Teams: Nurture talent, encourage collaboration, and maintain a culture of respect, kindness, and excellence.
- Think Long-Term: Grow businesses strategically, raise industry standards, and create opportunities for people to thrive.
