Pepsi, the popular soft drink brand, is celebrating its 125th anniversary with a new logo that pays homage to its classic branding. The updated Pepsi-New Logo features a bold and centered “PEPSI” in a black-bordered circle over red, white, and blue stripes. The new design replaces the previous logo used since 2008, which featured a leaner font and a globe with muted colors.
The Past, Present, and Future
According to Mauro Porcini, the chief design officer of PepsiCo, the goal of reimagining the logo was to infuse “great energy and confidence and boldness.” The Pepsi-New Logo will be introduced in the United States and Canada in the fall of 2023 and internationally in 2024.
PepsiCo began rethinking its branding strategy over the last few years, focusing on consumer research to identify the most popular logos from its past. The company found that focus groups liked the logos from the ’70s and ’80s, which featured the word “Pepsi” inside a globe. “The challenge was how can we take something that was part of our heritage and our past and project it to the present and the future,” said Todd Kaplan, the chief marketing officer of Pepsi.
The Pepsi-New Logo features a richer “electric” blue and black color scheme, which will be used across the company’s product portfolio. PepsiCo believes that the updated colors will bring “a contemporary edge” to the brand’s image.
History of Pepsi || Hidden meaning behind Pepsi Logo
A Modernized Approach
In addition to cans and packaging, the new logo will also be used in artistic renditions on merchandise and delivery trucks. The logo’s design lends itself well to vibrant animations in video and online, according to Porcini. The unveiling video showcases the new logo and cans radiating waves of energy, sound, and lights.
The updated logo is part of PepsiCo’s larger effort to modernize its branding and stay relevant to consumers. By combining elements of its classic branding with a contemporary color scheme, the company hopes to attract a new generation of consumers while remaining true to its heritage.
Overall, the Pepsi-New Logo is a bold and modern update to Pepsi’s classic branding, celebrating the company’s 125th anniversary while looking to the future.