Stickers are one of the most important marketing elements businesses should prioritize to increase their marketing campaigns’ overall reach and effectiveness. So In this Article, you will learn 6 ways to make the Perfect Custom Stickers for business.
Making sure your company has high-quality stickers that best represent your brand and are appropriate for your target audience can be challenging, especially if this is your first time incorporating stickers into your marketing efforts.
If you want a good start with stickers in your marketing campaign, here are a few insightful pointers to help you create the perfect custom stickers for your brand.
1. Simplicity Is A Key Element
When it comes to sticker printing, keeping it simple is an important consideration. Although you may want to fit everything into your sticker design, such as the mission, vision, motto, and logo, it may appear cramped or undesirable. Remember that it’s unnecessary to include everything since you can achieve that using other marketing options such as flyers or your website. When it comes to stickers, the most important thing to remember is to keep them simple.
For example, you’re likely to see bumper stickers on cars most of the time. Likely, you’ll only catch a glimpse of them. When designing your stickers, treat them similarly, keeping them simple is important.
2. Play Around With Different Shapes
To make perfect custom stickers, try stickers with different shapes. Today, stickers come in a vast array of shapes and forms. It’s no longer limited to the standard shapes such as squares, circles, triangles, or rectangles. Although these are popular options, you can get a quality printer cutter and choose a custom design to make your sticker stand out.
Remember, though, that those shapes still add meaning to your brand. It’s critical to understand which shape enhances your brand’s image.
3. Incorporate Your Company’s Colors
Customized stickers allow companies to best showcase their brand. Today, you can design stickers to represent your brand, meaning you can include your brand’s colors. Remember that not all stickers will present your brand, so make sure your design will create a strong association.
For example, if green is the dominant color in your brand, it can be used as a background for your sticker or as the main color in your color scheme.
As a valuable tip, consider adhering to the CMYK color profile since it’s the color most printing companies utilize. If you’re not familiar with CMYK, you should learn about it if you want to design stickers for your business.
CMYK is a subtractive color mode in which you subtract light from your sticker with the addition of more ink. Generally, the more ink you add, the darker it becomes. Remember that the printing process utilizes these four colors to produce an image.
4. Include Readable Fonts Or Text
The best bet when it comes to sticker design is to avoid text altogether. Ideally, the sticker should express your brand’s essence without using words.
It should be readable if you decide to include text in your stickers. Designs with capitalized text would be a good starting point.
5. Test The Vinyl Sheet
If you want to produce good-quality stickers for your brand, the two main components crucial for success are the artwork and the vinyl sheet. Remember that you put a lot of effort into creating the ideal sticker design. The sticker quality should be the same as well.
Take advantage of the opportunity to request samples of the printing you intend to order. Expose the vinyl to wear and tear conditions to ensure its durability. The simplest way to check the quality of a sticker is to apply it to your phone case and carry it in your pocket. If you want faster results, try rubbing the sticker against hard surfaces.
6. Check The Adhesive Quality Of The Sticker
For most, a good sticker adheres well to various surfaces. If you consider this a factor, you might want to reconsider unless you’re designing one that you can apply to various surfaces or belongings. However, no one wants a sticker that’ll never come off their car or phone.
Always remember that stickers will serve as an extension of your brand, so customer experience plays an important role. You don’t want to end up in a scenario where you lose a customer because the sticker you provided couldn’t come off. The ideal approach is to look for medium-strength adhesives to ensure it’s not a hassle for your customers if they decide to remove a sticker at some point. In most cases, they’ll greatly appreciate this.
Final Thoughts
Stickers can be customized in various ways to best showcase what your brand is all about. If you’re planning to include stickers in your marketing campaign, it should be able to capture what your brand is all about and truly stand out. With Perfect custom stickers widens your reach and improve sales in no time.
