In the ever-evolving global gambling industry, a technological revolution that aims to reshape the industry in unprecedented fashion is gaining momentum.
All of the leading players in the sector are working around the clock to find ways to leverage a new era of data-driven decision-making and personalised artificial intelligence (AI) experiences.
AI is challenging conventional wisdom, and its implementation in the iGaming industry has already exceeded expectations.
Its multifaceted roles in online casinos encompass everything from transforming player experiences through personalised recommendations and predictive analytics to optimising backend operations such as fraud detection and customer support.
Without further ado, read on as we take a closer look at how these advancements are reshaping the landscape of online gambling.
Middle East Couldn’t Have Picked Better Moment to Board the Ship
With the Middle East experiencing significant economic growth and diversification, embracing global gambling industry practices opens up a new avenue for revenue generation.
The construction of the Wynn Marjan Island in Ras Al Khaimah is probably the first step towards the end of long-standing gambling prohibition in the region. The impending legalisation of gambling will provide a regulated framework to contest illegal betting activities.
However, timing is a critical factor. As the global gambling industry evolves, there is a sense of urgency to capitalise on emerging AI trends.
Most Arab casinos online typically lag behind their European counterparts in terms of technological advancements, game variety and overall user experience.
But AI-powered tools could help local operators bridge that gap rapidly and more efficiently than ever before. By harnessing AI’s capabilities, they can differentiate themselves in the competitive online global gambling industry.
Willian Hill Heavily Relies On AI-Driven Customer Insights to Ensure Player Safety
William Hill is one of the most popular sportsbooks and online casinos in the United Kingdom. 888 Holdings acquired the company for £2.2 billion in 2022, increasing the size of its operations and scaling its business on the global stage.
This acquisition allowed 888 Holdings to expand its footprint in the highly competitive online gambling market, taking advantage of William Hill’s established brand and extensive customer base to enhance its market position and drive growth.
With the expansion come the challenges. One that is of particular interest to the company is to ensure responsible gambling practices are upheld, with a keen attention to the players’ wellbeing.
William Hill leverages AI-driven customer insights to get a better understanding of players’ preferences and provide a five-star customer experience.
The company continues to invest in cutting-edge technologies and innovative solutions to address emerging challenges and uphold its commitment to responsible gambling, setting an example for the industry on how to ensure players’ safety while keeping up with the latest trends.
Bet365 Identifies AI as Game-Changing Factor
Bet365, one of the leading revenue-generating gambling platforms in the world, is in the midst of assessing how they can deploy AI to stay at the top of the game and prevent competitors from derailing their household status in the industry.
Amidst intense debate on AI’s world-changing functions and its influence on the iGaming sector, the company felt the urge to share its stance on this emerging trend.
Changes are coming thick and fast, forcing the operators to adapt quickly and adopt new technologies to gain a cutting edge in a heavily competitive market.
“Any kind of brand at the moment who isn’t keeping a finger on the pulse of these kinds of modern advancements is going to suffer in the long run,” a bet365 spokesperson recently said. “We were really strong on in-play, in-game betting 20 years ago. It took some of our rivals five, six, seven years to kind of catch up.
“We can’t let any kind of rivals or even competitors or even non-industry competitors [get ahead] because if customers see that a brand in a completely different sector is offering certain advancements or offers if we can’t do the same, then actually it brings a real disadvantage. I think longer-term it’s something that every brand will have to consider pretty heavily.”
When a company of this magnitude expresses concern about the transformative potential of AI, it underscores the significant impact that emerging technologies can have on established industries.
Bet365’s proactive approach to integrating AI emphasises the necessity for continuous innovation to stay competitive in this field.
