Source-Limerick Post
Rightlander Limited, a renowned company specializing in compliance monitoring and analytics, recently announced the appointment of Sarafina Wolde Gabriel as its new Chief Strategy Officer. This strategic decision marks a significant milestone for the company, as it aims to fortify its position in the industry and drive forward its growth and development plans.
Sarafina Wolde Gabriel brings to Rightlander a wealth of experience and expertise in the online gambling sector. Her background includes a robust understanding of the industry’s dynamics and challenges, particularly in the areas of compliance and regulatory requirements.
Her role at Rightlander will encompass overseeing the company’s strategic direction and growth. Wolde Gabriel’s responsibility will include the development and implementation of comprehensive strategies that align with the company’s vision and mission. This will involve a keen focus on expanding Rightlander’s global footprint, ensuring that it remains at the forefront of compliance technology and innovation in the gambling industry.
Sarafina Wolde Gabriel’s key objectives:
One of Sarafina Wolde Gabriel’s key objectives will be to strengthen Rightlander’s product offerings. This will entail enhancing the company’s existing solutions, such as affiliate compliance tracking and monitoring tools, and exploring new opportunities in related sectors. Her experience and insight into the online gambling industry will be instrumental in identifying trends and developing solutions that meet the evolving needs of operators, affiliates, and regulators.
Another critical aspect of her role will be to foster strong relationships with stakeholders in the sector. This includes engaging with clients, regulatory bodies, and other industry players to understand their needs and challenges. Through these interactions, Sarafina Wolde Gabriel will aim to position Rightlander as a trusted and innovative partner in compliance and analytics solutions.
Moreover, her leadership is expected to play a pivotal role in nurturing the internal team at Rightlander. By guiding and mentoring staff, she will ensure that the company culture remains dynamic, innovative, and aligned with its strategic goals. This internal focus is essential for driving creativity and excellence within the company, thereby ensuring that Rightlander continues to deliver cutting-edge solutions to its clients.
The appointment of Sarafina Wolde Gabriel is a testament to Rightlander’s commitment to investing in top talent and expertise. It reflects the company’s understanding that navigating the complex and ever-changing landscape requires not just technological solutions, but also strategic foresight and industry-specific knowledge.
Rightlander’s founder and CEO, Ian Sims, expressed his excitement about Wolde Gabriel’s appointment, saying: “Sarafina is a great addition to our leadership team and brings a wealth of experience and expertise to Rightlander. She has a proven track record of driving growth and innovation, and I am confident that she will help us achieve our strategic goals and take Rightlander to the next level.”
Rightlander was founded in 2017 by a group of experienced affiliate marketers who saw the need for a technical solution to help iGaming operators comply with the increasingly strict advertising rules in the industry. Since then, the company has grown to serve over 300 brands, networks, and agencies worldwide, and has developed a comprehensive suite of marketing compliance solutions, such as:
Monitor: A tool that scans millions of web pages, posts, ads, and videos every month to identify non-compliant or inaccurate affiliate content, such as outdated promotions, missing legal statements, or exaggerated claims.
Discover: A tool that finds undisclosed or hidden affiliate content, such as cloaked links, unauthorized brand mentions, or new traffic sources, to help clients assess risk and uncover new opportunities.
Screen: A tool that screens potential or existing affiliates against a database of over 15,000 blacklisted domains, to help clients avoid working with fraudulent or harmful partners.
Rightlander’s solutions are powered by its in-house development team, which takes an agile, customer-led approach towards product and technology enhancements. The company also provides expert guidance, simple-to-use tools, and management reporting to help clients save time, reduce costs, and optimize their marketing performance. The company’s mission is to help clients protect their brand reputation, reduce regulatory risk, and improve their online marketing effectiveness. With Sarafina Wolde Gabriel as its new Chief Strategy Officer, the company is well-positioned to achieve its vision of becoming the ultimate solution for affiliate marketing compliance.
