A great product isn’t enough to attract countless customers and generate substantial sales. To run a successful e-commerce business, you must proactively market your Amazon products to as many customers as possible.
You will need to do much more than create well-optimized, visually appealing Amazon listings. Boost your business’s chances of success by broadening your reach to increase your annual revenue.
Read on for advice on how to successfully market your Amazon products
1. Run Effective Sponsored Ads
One of the biggest benefits of running an e-commerce business on Amazon is the ability to run sponsored ads. An experienced Amazon PPC agency can help you pick the best ad type for your business, catapulting your product to the top of the website’s search results for relevant search terms. Despite featuring the word “sponsored” next to the post, the ad is likely to generate many clicks and sales, providing a great return on investment.
2. Secure an Amazon Buy Box Placement
Most small to medium-sized businesses on Amazon would jump at the chance to appear in the Amazon Buy Box section. Located on the right side of the product detail page, the area promotes products with an eye-catching “Buy Now” box, enabling users to place items into the cart at the click of a button. However, competition is tough; only specific sellers can appear in the Amazon Buy Box section. For example, you must be a professional seller with a new item that is available for immediate purchase.
3. Push Your Products on Social Media
Your product isn’t limited to Amazon promotions. You are free to promote it across social media at your leisure. For instance, you can run organic or paid ads, team up with influencers to promote an item, or feature backlinks from your Instagram or Facebook accounts.
Learn as much as possible about your target audience, especially their social media platforms. It will allow you to create social media posts your demographic is more likely to engage with, and you can reach out to them on platforms they commonly use. However, avoid running too many promotional ads, as you will convince a follower to click the unfollow button.
4. Create a Google Adwords Campaign
When you are not running Amazon ads, you could always market your Amazon products via Google Adwords. It is an effective form of external marketing, as you can use it to promote your products on Google Search, YouTube videos, Google Play, and webpages and places on the Display Network.
It is a powerful way to drive traffic to your Amazon listings, boost brand recognition, and increase sales. You will pay a fixed amount each time someone clicks on an ad, and you can pause, stop, or adjust the bid amount at any time. However, you must ensure you will make enough money per item to justify the cost of the marketing tactic.
Never wait for customers to find your products on Amazon. Embrace the above marketing techniques to drive substantial traffic to your listings and boost your business’s annual sales.
