Great captains aren’t forged in calm seas. True leadership thrives by embracing challenges, and that’s exactly what Kevin MacRitchie excelled at.
Kevin is a veteran across industries, leading Tactical Rehabilitation as a CEO. As a leader, he is on a mission to build a bridge, merging technology with healthcare to revolutionize patient experiences. His dedication paid off, transforming Tactical Rehabilitation into a haven of trust and innovation, lauded as the “Most Trusted” provider.
Kevin showcased the essence of leadership as he steered, expertly wielding resilience, innovation, and foresight. He weathered storms, charted new courses, and inspired his teams, leaving behind a legacy of patient-centric care.
His story echoes a universal truth about leadership not being just about titles but impact. It’s about leaving a lasting legacy, a beacon for aspiring leaders across the horizon.

Website | https://tacticalrehabdme.com/ |
Industry | Medical Equipment Manufacturing |
CEO | Kevin MacRitchie |
Headquarters | Vero Beach, Florida |
Specialties | Durable Medical Equipment, Sole Support Orthotics, Custom Orthotics, Army Medicine, Navy Medicine, Tricare, and Veteran Benefits |
Journey of Ebbs and Flows
Kevin’s career path wasn’t a straight line. Raised in a family business, he embarked on a 10-year exploration after college, building a successful track record at companies like Libby-Owens-Ford, Trinova, and Cisco Systems. Witnessing Cisco’s growth from a small company to a giant fueled his passion for collaboration and innovation.
This experience extended beyond the corporate world. Kevin’s work with NGOs honed his compassion as he spearheaded technology and healthcare initiatives for refugees facing war and natural disasters.
Closer to home, Kevin co-manages a horse and buffalo ranch with his wife and family. He sees this as a chance to instill the same work ethic and pride in his son and nieces that his grandfather instilled in him.
Recognizing historical shortcomings in veteran care, he has aligned himself with Tactical Rehabilitation, an organization dedicated to providing top-tier services and products to the United States Military. Kevin is advocating for a new paradigm, emphasizing excellence and quality to ensure the nation’s heroes receive the care they deserve.
“Throughout my extensive experience,” Kevin emphasizes, “I’ve witnessed many organizations prioritizing cost efficiency over quality. This can lead to compromised healing processes and the potential for further patient harm. At Tactical Rehabilitation, we are committed to shifting this paradigm. Our unwavering focus is on ensuring our patients receive nothing less than the highest standard of care.”
From Inspiration to Inspiring
Kevin recognized a critical gap in veteran healthcare. Existing services lacked the focus and understanding needed to truly improve the lives of those who served. Kevin envisioned a company built on the core principle of prioritizing veterans’ needs. This involved providing high-quality Durable Medical Equipment (DME) and building a team consisting mostly of veterans. This deep understanding, Kevin believed, would allow them to deliver truly exceptional care.
Tactical Rehabilitation has been listed as one of America’s best workplaces and earned the highest veteran hiring program award from the US Department of Labor. It has received numerous leadership and visionary awards in healthcare and technology, while also providing support to America’s servicemen and women. These accolades serve as a powerful validation of its mission, further solidifying its commitment to this honorable work.
Leadership Responsibilities
As the CEO of Tactical Rehabilitation, Kevin drives the company’s long-term success through strategic decision-making and operational excellence. His leadership encompasses several key responsibilities, each vital to supporting the company’s mission and values. Here are the main areas he focuses on:

Upholding Mission and Vision: | Kevin prioritizes the company’s mission and vision, emphasizing high standards of conduct and exceptional patient satisfaction.Under his leadership, Tactical Rehabilitation remains committed to ethical standards and superior patient care.“We strive to bring our services and support to more patients each year, making a positive impact on their lives,” he says. |
Ensuring Financial Responsibility: | Financial prudence is essential in Kevin’s role. Alongside the Executive and Senior Management Teams, he ensures the company makes sound financial decisions.This involves strategic investments and careful financial planning to sustain the company’s operations.“In an ever-changing healthcare industry, it’s crucial that we make decisions that support the financial health and longevity of our mission,” Kevin asserts. |
Supporting and Developing Employees: | Kevin is devoted to the growth and development of the company’s employees, whom he affectionately calls teammates.He prioritizes expanding their skills, creating new opportunities, and fostering an environment where each team member can achieve their career goals.“My team members are my greatest asset. Supporting their education and career growth is essential to our success,” he emphasizes. |
Kevin’s leadership style is characterized by a balanced approach to fulfilling the company’s mission, maintaining financial stability, and nurturing employee development. His dedication ensures that Tactical Rehabilitation continues to thrive and positively impact the lives of both patients and team members.
Reimagining Rehabilitation for Heroes
“A Vision for Better Care”—founded in 2013, Tactical Rehabilitation was born from a mission to revolutionize healthcare for those who serve. Disappointed by the quality of Durable Medical Equipment (DME) available to active duty service members and their families, David Marr (now retired) envisioned a company dedicated to exceptional care and top-tier products.
“Beyond Service, Commitment”—tactical Rehabilitation is a full-service DME provider that goes the extra mile for our nation’s protectors. It offers active duty personnel, veterans, and their families the highest quality, rigorously tested products used successfully in deployments worldwide. The company’s highly trained staff provides personalized equipment fittings and exceptional care, becoming a trusted resource for healthcare professionals.
“Driven by Change”—fueled by a desire to improve existing healthcare services for military personnel, David Marr established Tactical Rehabilitation. His vision for transformative change laid the groundwork for a company dedicated to delivering premier healthcare solutions while upholding the highest standards of service.
A Company Forged in Resilience
Born from a desire to improve military healthcare, Tactical Rehabilitation faced a complex terrain. Constantly changing regulations and industry standards demanded agility. The company overhauled operations, processes, and offerings to stay compliant and effective.
Steady growth marked the late 2010s, however, the COVID-19 pandemic presented a new challenge. Under Kevin’s leadership, Tactical Rehabilitation displayed remarkable resilience.
Although, the company faced challenges like regulations, client needs, and a constantly shifting healthcare environment. Tactical Rehabilitation tackled these with a dynamic approach. Strategic partnerships and hiring veterans provided invaluable insights.
A pivotal moment came when the company adapted its business model. This wasn’t just about compliance but becoming a leader in delivering high-quality, “battle-tested” medical equipment specifically for active duty and veterans.
Internally, the focus was on streamlining operations and minimizing the impact of insurance complexities. Tactical Rehabilitation invested heavily in staff training and certifications, ensuring rigorous product testing and fostering close collaboration with healthcare providers. This dedication to quality and service set them apart in the DME space.
Honoring Service through Innovation
Born from a deep respect for our nation’s protectors, Tactical Rehabilitation provides Active-Duty Military, Veterans, and their families with the highest quality Durable Medical Equipment (DME). This includes off-the-shelf and custom bracing, shoe orthotics, pain management solutions like transcutaneous electrical nerve stimulation, and cutting-edge technologies like Bone Growth Stimulation and Long Duration Ultrasound for bioregenerative therapy.
Throughout its journey, Tactical Rehabilitation embraced technology to streamline operations and communication. Electronic scheduling offers patients flexibility, VOIP systems ensure seamless care for a mobile demographic, and advanced reporting fuels informed decision-making.
However, technology is just a tool. The company’s true strength lies in its commitment to its mission. It refuses to be defined by the bottom line, instead pushing the boundaries of DME to serve those who have served the nation. This dedication to people, not profits, is what shapes Tactical Rehabilitation’s vision for the future of healthcare — “A future where every hero receives the care they deserve.”
A Leadership Empowering Excellence with Empathy
Kevin’s leadership philosophy is driven by a dedication to empowering his team. He believes in nurturing a culture of collaboration where diverse perspectives are valued and actively sought.
Mentorship and strategic planning are vital tools in his leadership arsenal. He guides team members to consider all angles of a situation, incorporating both supportive and critical viewpoints. This 360-degree approach minimizes blind spots and leads to well-rounded plans for success.
However, Kevin’s focus extends beyond just accomplishing goals. He prioritizes creating an environment that enables value and self-worth for his employees. He views them as the heart of the company and the driving force behind Tactical Rehabilitation’s mission to serve others.
Key Achievements
Kevin’s leadership philosophy has demonstrably translated into success. His dedication to building a diverse and collaborative team has yielded tangible results. Tactical Rehabilitation is recognized as the “best place to work,” a testament to the positive and supportive atmosphere that he has cultivated.
Furthermore, Kevin prioritizes creating a growth-oriented workplace. He entrusts his team members to create their own success stories, encouraging a culture where new ideas are encouraged and individuals have the opportunity to develop alongside the company.
Ultimately, Kevin sees himself as the guide, ensuring everyone remains focused on the common goals of serving Tactical Rehabilitation’s mission and purpose. His leadership style has demonstrably promoted a team that is not only successful but also deeply invested in the company’s mission of honoring service through excellence.
An Advice to Balancing Purpose and Sustainability
For Kevin, effective healthcare leadership requires a delicate balance. While the needs of patients and employees naturally take center stage, he emphasizes the importance of the organization itself as a crucial element in serving both groups.
Financial stability, Kevin argues, is not an afterthought but a cornerstone of a thriving healthcare company. He cautions against reactive financial management, advocating for proactive planning to weather the inevitable ups and downs of the industry. A company prepared for these fluctuations fosters a more valuable environment, benefiting its employees, patients, and providers it serves. This stability ensures a reliable source of support “when times are both thick and flush.”