The business world is constantly evolving, with new leaders emerging every year who bring fresh perspectives and innovative ideas to their industries. As we look ahead to 2023, several business leaders stand out as ones to watch. These individuals have demonstrated exceptional leadership skills, achieved remarkable success, and are poised to continue making an impact in their respective fields.
One of these influential figures is Kevin MacRitchie, a seasoned executive with a diverse background in the high-tech sector, communications, and the NGO community. As the CEO of Tactical Rehabilitation, a healthcare company dedicated to providing top-quality care and products to U.S. military personnel, Kevin MacRitchie has earned a reputation as one of the most successful and visionary leaders in the healthcare industry. His commitment to excellence and passion for helping those in need have inspired him to inspire others.
Professional Journey
Kevin MacRitchie comes from the High Tech Sector and has served in various Executive Management and on-the-ground roles at Cisco Systems, the communications industry, and the NGO community. His career has been diverse, spanning multiple sectors such as Government, Service providers, Education, Healthcare, Defense, Insurance, Finance/Banking, and other business sectors. He has supported natural and war-torn disaster response efforts, including technology, medical, food, and safety/security.
Kevin MacRitchie joined the team at Tactical Rehabilitation because he believes that the United States Military deserves the highest quality care, services, and products available to maximize their health and healing. He recognizes that historically, the services that these heroes have received have been chronically substandard. Tactical Rehabilitation prioritizes the effectiveness and quality of the products and services it provides, as well as its team members who deliver these solutions to patients. The company is dedicated to managing and sustaining a highly efficient team of certified professionals committed to ensuring “Service Ready” status for the nation’s heroes.
Kevin MacRitchie asserts, “As I’ve observed in my experience, many companies prioritize delivering the least expensive product available, which unfortunately may not always lead to an effective or complete healing process. This approach often results in the need for replacement products or further injury for patients. At Tactical Rehabilitation, we’re committed to addressing this issue and ensuring patients receive the best possible care.”
High Morale Inception
Tactical Rehabilitation was established in 2013 by David Marr, who presently serves as the Chairman of the Board of Directors, having previously served as the CEO. Observing the substandard quality of Durable Medical Equipment and services offered to Active Duty Service members and their families, Marr initiated a change. He founded the company on the principle that service members of companies deserved the best, and he aimed to raise the bar and set a new standard for care.
It is a full-service Durable Medical Equipment (DME) company that strives to serve the brave individuals who serve the country. The company is committed to providing top-quality products and unparalleled service to active duty service members, veterans, and their families. All of its products are rigorously tested and proven effective by service members deployed in various parts of the world. The company’s office staff is highly trained to offer the highest level of care and personalized fit for patients and serve as a valuable resource for healthcare providers.
Catering to the Needs of the People
The healthcare industry has two major elements: patient care and the business end of things. Tactical Rehabilitation aims to provide the best possible patient experience while minimizing business processes and is dedicated to achieving its goal. The company understands that patients’ time is valuable and strives to reduce the volume of business processes associated with this highly regulated industry.
The company is focused on making the “Tactical Experience” the best in the industry by keeping as much of the business end behind the scenes as possible. It works diligently to improve this aspect of operations and ensure that patient care is the primary focus. By utilizing digital support and melding support documentation, it can take care of as much of the business end as possible without interrupting patient care time.
The company’s ultimate goal is to provide its patients with the best possible care and experience by minimizing the impact of business processes on visits. With a commitment to improving operations and keeping patient care at the forefront of everything it does, Tactical Rehabilitation is dedicated to providing its patients with the highest level of service.
Initial challenges & Triggering Point
Tactical Rehabilitation, like many companies, faced significant challenges in adapting to the rapidly evolving healthcare industry and changing policies. Soon after its founding, the company had to adapt its business model to meet the requirements of these new policies. Adapting to major industry changes can be daunting, especially for a young company. For Tactical Rehabilitation, this meant reevaluating its existing strategy and significantly changing its operations, processes, and offerings. The company had to stay up-to-date on new policies, regulations, and industry standards while ensuring that it continued delivering high-quality care and services to its clients.
Tactical Rehabilitation experienced steady but gradual growth throughout the latter half of the 2010s. However, in the early 2020s, the company saw a significant boost in its growth rate despite the COVID-19 pandemic shutdowns. This progress was the result of a series of strategic decisions taken by the current Board of Directors and CEO, who brought in additional leadership and expertise to the team. This move enabled the team to execute operational plans that helped the company weather one of the most unique global crises in recent history. Furthermore, it laid the groundwork for broader and more rapid growth without compromising the company’s commitment to providing its patients with the best quality products and services.
Unique Products/Services
Tactical Rehabilitation’s product line consists only of high-quality items to ensure each patient receives a long-lasting solution for their unique medical needs. The company takes pride in its “Battle Tested” standards, which ensure that every product meets its high-performance standards toward the resolution of healing and not just slowing down the degradation of one’s medical condition. This commitment makes a significant difference in the lives of those they serve, allowing them to remain “Service Ready” during their active duty and veteran years.
Tactical Rehabilitation specializes in biomechanical, musculo-skeletal, non-pharmaceutical pain relief, and para-somnia solutions. The company’s expertise in these areas allows it to excel in providing doctors and patients with the best possible care. Whether through high-quality products or knowledgeable staff, Tactical Rehabilitation is committed to delivering the highest service to those they serve.
Success Framework
Tactical Rehabilitation attributes its survival and continued success to the dedication of its team. Each team member shares a common purpose and passion for serving others, which they demonstrate by showing up to work every day and putting in the hard work required to assist every patient that comes their way. The team holds one another accountable to a high standard of excellence, reflected in every patient interaction. As a company serving the world’s greatest heroes, Tactical Rehabilitation is its most dependable provider.
The company operates on a predictive mathematical model based on past performance. It focuses on identifying areas where it can improve the quality of its outreach to those they serve while maintaining a growth rate faster than the industry standard. This approach enables Tactical Rehabilitation to serve the nation’s heroes more quickly and efficiently.
Cohesive team
Tactical Rehabilitation places a high value on its team members, recognizing that each person is not just a machine but a valuable member of the organization. It offers exceptional employee benefits but maintains its “family business” values, even as it has grown into a corporate-level business. The company also accommodates personal needs, such as allowing team members to change roles or regions within reason to allow for growth and to support military spouses who may need to relocate due to military orders.
The team at Tactical Rehabilitation is unique because most of its members are the people the company serves. Its mission to provide the highest quality products and services to Active Duty Service Members, Veterans, and their families is personal to most of its employees, with some fitting more than one of these categories. The mission is, therefore, highly meaningful to the employees, and their passion and dedication to it are amplified. This makes them the best team to achieve the company’s goals and objectives.
Take on the Future of Healthcare
The healthcare industry has undergone significant changes in recent years, particularly with the rise of digitization. Kevin MacRitchie thinks Tactical Rehabilitation has embraced this shift and found ways to leverage technology to improve its patient care experience. By digitizing its processes and paperwork, the company has been able to maximize its dedicated patient/provider interaction initiatives, leading to an even better “Tactical Experience” for its patients.
While virtual appointments have seen a significant increase in demand, Tactical Rehabilitation remains committed to prioritizing the health and welfare of its patients above all else. Many of its products require at least one in-person visit with patients. It allows patients to choose how they continue interacting with the company to fulfill its equipment needs.
According to Kevin MacRitchie, as long as healthcare providers do not lose sight of the heart of their operations (the patient), digitization should bring positive change to those they serve. By keeping patient care at the forefront of their operations and utilizing technology to improve their services, companies like Tactical Rehabilitation can continue to provide the highest level of care to their patients while also adapting to the changing landscape of the healthcare industry.
One Step Further
As a company dedicated to providing the best possible care to its patients, Tactical Rehabilitation understands the importance of listening to the needs of doctors and patients. It strives to enable the timely delivery of products and services to all US Military personnel in need. However, its commitment to the patients continues. Tactical Rehabilitation supports numerous other areas and constantly expands its product offerings with a product review team to bring new solutions to patients.
Views on Entrepreneurship
Kevin MacRitchie emphasizes the crucial role of entrepreneurs in generating ideas and taking action to bring them to life. He believes that individuals who are more focused on business and process are better able to understand the importance of entrepreneurship. Kevin encourages aspiring entrepreneurs to pursue their ideas and create something that benefits others while positively impacting their lives.
However, he also recognizes that at some point, entrepreneurs will need to transition from the initial stages of ideation and experimentation to a more strategic and sustainable phase. Bringing in experts with specialized knowledge in finance, compliance, and business sustainability is essential to ensure the venture can thrive in the long run. By doing so, entrepreneurs can leverage their strengths and passions while mitigating their weaknesses and ensuring the success of their venture.
Kevin MacRitchie believes that over 90% of new businesses fail when transitioning from ideation to sustainable growth. This is due to the difficulty entrepreneurs face in letting go of their initial ideas and allowing others to contribute. However, by bringing in a team with diverse skills and perspectives, entrepreneurs can create a strong foundation for success. Leveraging the whole village of talents is critical to creating a sustainable business that can make a significant impact.
“Tactical Rehabilitation strives to serve the brave individuals who serve the country and is committed to providing top-quality products and unparalleled service to active duty service members, veterans, and their families.”
