Tennis Channel Shifts to IP Technology
Tennis Channel, the premier sports network dedicated to tennis, has announced its transition from satellite to IP-based distribution in collaboration with LTN. This move, aimed at modernizing its broadcasting infrastructure, will eliminate satellite-related costs and constraints while enhancing service efficiency. Owned by Sinclair Broadcast Group, Tennis Channel provides year-round coverage of the men’s ATP Tour and women’s WTA Tour, alongside a variety of on-demand matches, documentaries, coaching content, and original programming. The shift to IP-based delivery is expected to enhance the viewing experience for millions of fans across the United States.
LTN’s Role in the Transition
LTN, a global leader in IP-based media distribution, will oversee the migration process, ensuring seamless and reliable service. Del Parks, President of Technology at Sinclair, praised LTN’s expertise, stating, “LTN is the only provider that exceeds the reliability of traditional satellite services. Their end-to-end project management and hands-on support make them a critical partner in this transition.” With increasing regulatory shifts affecting C-band satellite spectrum availability, many broadcasters are turning to IP technology for more flexible and scalable distribution. LTN’s global IP network offers high reliability, scalability, and real-time monitoring to ensure uninterrupted service. Through its managed solutions, LTN facilitates content customization and efficient deployment to various markets, further streamlining Tennis Channel’s operations.
Expanding Market Reach with IP Distribution
By transitioning to IP-based distribution, Tennis Channel is set to gain greater flexibility, enhanced scalability, and reduced operational costs. This shift allows for better content management, addressing the rising costs associated with sports rights, production, and distribution. According to Rick Young, LTN’s Senior Vice President of Global Products, “Major sports networks are moving away from satellite to scale more efficiently and unlock new revenue opportunities.
Our collaboration with Tennis Channel and Sinclair is just the beginning, with endless possibilities for future innovation.” LTN’s technology has already supported major sports networks, including MSG Networks, Scripps, Mid-Atlantic Sports Network (MASN), and TelevisaUnivision, in making similar transitions. With this strategic move, Tennis Channel is poised to enhance its market reach, optimize content distribution, and improve audience engagement in the evolving digital landscape.
