Seoul’s role as South Korea’s main gateway has strengthened with the growth of international tourism. The capital has turned this position into a driving force for development, organized across its twenty-five districts that combine historical areas, commercial spaces, and technological hubs where culture, economy, and innovation coexist in constant balance. The variety of experiences makes it difficult to know where to begin, but some destinations describe the city better than others.
The most representative things to do in Seoul include walks through the neighborhoods of Hongdae and Insadong, the panoramic view from N Seoul Tower, and the visit to Gyeongbokgung Palace. Each stop conveys a concrete aspect of the capital, from creative energy to historical memory, with a balance that explains its growth as a global destination.
Markets and Creative Districts
One of the most authentic things to do in Seoul is visiting Gwangjang Market, where you can discover the city’s culture and urban life by tasting typical dishes such as bindaetteok, a savory mung bean pancake, or mayak gimbap, small rice and vegetable rolls. Vendors prepare food right in front of customers, and the shared tables create a lively atmosphere that makes this market one of the most popular places in the city.
In the Insadong neighborhood, art galleries alternate with ceramic workshops and teahouses. It is a pedestrian area with shops specializing in calligraphy, traditional fabrics, and small craft studios.
Those who prefer a more modern atmosphere can visit the Dongdaemun Design Plaza, the large complex designed by Zaha Hadid. The area hosts exhibitions, interactive installations, and commercial spaces dedicated to design and technology, with architecture that dominates the entire district.
Among the places that best tell Seoul’s history is Gyeongbokgung Palace, built at the end of the 14th century during the Joseon dynasty. The vast complex is made up of pavilions, courtyards, and gardens arranged according to Confucian architectural principles. Every day visitors can attend the changing of the guard, a ceremony that faithfully recreates the rituals of the era. The contrast between the ancient buildings and the modern skyline that surrounds them perfectly summarizes the balance between tradition and innovation that defines the Korean capital.
Innovative and Technological Areas
For those exploring the modern things to do in Seoul, the Dongdaemun Design Plaza showcases the city’s technological side. Designed by Zaha Hadid, this contemporary architectural complex hosts exhibitions, installations, and festivals dedicated to digital design. At night, its aluminum façade glows brilliantly, making it one of the most photographed landmarks in the city.
In the Gangnam district, innovation is visible in daily life. Between automated shopping centers, coworking spaces, and technology showrooms, the neighborhood shows the most modern side of the capital. Along Teheran-ro you can find the headquarters of IT companies and startups that organize events open to the public.
Another significant stop is Digital Media City, an area built to host the country’s main audiovisual companies. Television studios offer guided tours, and museums make it possible to learn firsthand about new technologies applied to content production.
Panoramas and Nightlife
Among the many things to do in Seoul, a visit to N Seoul Tower on Mount Namsan offers a unique perspective of the city. From its terrace, you can take in sweeping views of neighborhoods stretching toward the Han River. As the sun sets, the lighting gradually transforms, and the tower becomes one of the most popular meeting points, complete with restaurants, cafés, and scenic walks.
Along the Han River, there are green areas and bike paths that cross the city from east to west. The parks of Yeouido and Ttukseom are ideal for walking, renting a bicycle, or simply observing how locals spend their free time. During the summer, many areas host concerts and open-air cinema screenings with direct views of the skyline.
In the evening, life concentrates in the neighborhoods of Hongdae and Myeongdong, where live music and street food define the city’s atmosphere. Here you can find independent venues, night markets, and shops open until late — a way to see how the city keeps moving even after office hours.
Local Experiences and Quiet Places
Among the many things to do in Seoul, visitors are often surprised by the city’s green spaces and quiet corners that contrast with its urban energy. A highlight is Jogyesa Temple, located in the heart of the capital, where you can attend Buddhist ceremonies and admire pavilions adorned with colorful lanterns. As one of the few temples remaining in the central area, it offers an authentic glimpse into Korean spirituality.
Those who prefer nature can climb up to Bukhan Mountain National Park, reachable by public transport. The panoramic trails lead to observation points from which you can see both modern districts and traditional villages on the outskirts of the capital. It is one of the most appreciated activities among residents, who practice it on weekends.
For direct contact with everyday culture, it is worth visiting the Bukchon Hanok Village, where hundreds of traditional buildings have been restored. Many houses host pottery or Korean writing workshops, and some allow visitors to wear the hanbok, the traditional dress, to experience the city from a different perspective.
Useful Information for Traveling to Seoul
Before exploring the many things to do in Seoul, tourists visiting South Korea should know they can stay in the country for up to 90 days without a visa by completing the electronic K-ETA form before departure. A valid passport and a return or onward ticket are required, and while entry procedures are quick and well organized, it is always wise to keep a digital copy of your essential documents.
Seoul’s transport network is efficient and covers every district. The metro, taxis, and buses accept digital payments, and bilingual signs make it easy for first-time visitors to move around.
It is advisable to purchase travel insurance that covers possible medical expenses or issues related to flight cancellations. Korean healthcare facilities are of a very high standard, but costs can be high for non-residents. Having adequate coverage allows travelers to handle any situation with greater safety and without administrative complications.
