The product is the fuel for every organization with a PLG SaaS model. Picture it as a boundless reservoir of potential, serving as the foundational cornerstone on which the entire PLG system is built. As such, a purpose-built tech stack serves as a well-oiled machine that supports and empowers PLG SaaS companies to decipher patterns, anticipate trends, and refine product offerings with surgical precision.
What’s more, the adoption of the PLG model requires a distinct and well-calibrated toolbox that SaaS companies must proactively cultivate. This strategic investment in a specialized tech stack is indispensable for optimizing various crucial aspects, ranging from revenue intelligence and onboarding to customer support.
A bulletproof tech stack will dictate the potential for the company’s product to scale, operate effectively, and remain sustainable. As a result, the importance of curating the most suitable tools tailored to an organization’s requirements cannot be overstated.
Here 5 ultimate PLG tech stacks for SaaS companies:
1. Revenue Intelligence
Coho AI is a revenue-focused platform driven by product strategy, empowering enterprises to optimize their user base’s revenue capabilities. By emphasizing data-driven insights in the decision-making process, Coho AI equips growth and go-to-market teams with essential resources for recognizing, forecasting, and giving precedence to critical conversion prospects. Their platform facilitates automated interactions with customers and delivers immediate insight into one’s business portfolio.
Leveraging product usage data, smart segmentation, and user pathways, Coho AI revolutionizes the approach SaaS companies adopt to oversee self-service conversions and pipeline management, thereby propelling revenue generation to its fullest potential.
2. Engagement & Customer Support
Intercom is a comprehensive customer service solution that ensures a smooth customer journey spanning both automated processes and human assistance. This culminates in an elevated level of customer contentment coupled with a reduction in operational expenses. The company’s vision entails a future where the majority of customer interactions find resolution through automation, liberating the team to engage in more intricate and high-value dialogues with customers.
The Intercom platform facilitates the transmission of over 500 million messages monthly and facilitates interactions with more than 600 million active end users each month. Over 25,000 global enterprises rely on Intercom to provide unmatched user experiences on a global scale.
3. Onboarding
Known as a code-free user onboarding platform, UserGuiding effectively increases adoption rates and minimizes churn through the implementation of interactive guided tours. Users are directed through the application while also being granted access to informative articles, all within the app interface itself.
Through UserGuiding, organizations can seamlessly introduce users to their products using walkthroughs that do not require any coding expertise. This empowers companies to guide users towards customized in-app experiences tailored to their individual personas and the particular phase of their user journey.
4. Sales and CRM
One of the most prominent CRM platforms is HubSpot, offering software and assistance to foster enhanced business growth. Its array of solutions encompasses marketing, sales, service, and website management products, which commence with a free offering and seamlessly expand to accommodate the evolving requirements of clients across various stages of development.
While HubSpot already holds exceptional utility as a comprehensive sales tool for smaller enterprises, its prowess as a product-centric sales solution is equally remarkable. It also features analytics, automation, customization, and forecasting, essentially encompassing all the essential elements for both user acquisition and the nurturing of customer relationships within a PLG framework.
5. Email Marketing
GetResponse is an extensive email marketing platform that furnishes small businesses, solopreneurs, coaches, and marketers with potent and cost-efficient resources to expand their audience, cultivate engagement among subscribers, and convert subscribers into paying customers.
Embedded within GetResponse’s formidable email marketing software is an array of AI-powered features, catering to content creation. This encompasses professional templates, intuitive design tools, and a track record of dependable deliverability. Users are equipped with the means to construct websites and limitless landing pages, while also having the ability to generate captivating pop-ups and sign-up forms.
