How Untracked Meta Tag Changes Torpedoed Our Search Visibility? (And Our Recovery Plan) 

How Untracked Meta Tag Changes Torpedoed Our Search Visibility? (And Our Recovery Plan) | The Enterprise World

As an SEO agency, we understand the critical role that Untracked Meta Tags play in our clients’ search visibility. These small but powerful elements help search engines understand the content of a webpage and determine its relevance to user queries. However, even the most experienced SEO professionals can sometimes overlook the impact of untracked changes to meta tags, which can lead to devastating consequences for search rankings and traffic. 

Our client’s story: the unexpected drop in search visibility 

One of our clients, an e-commerce store specializing in organic skin care products, had been enjoying consistent first-page rankings on Google for their main keywords. Their website was well-optimized, with compelling content, a user-friendly design, and a strong backlink profile. However, we suddenly noticed a dramatic drop in their rankings, with key product pages slipping to the second or third page of search results. 

Identifying the problem: untracked meta tag changes 

How Untracked Meta Tag Changes Torpedoed Our Search Visibility? (And Our Recovery Plan) | The Enterprise World

Upon investigation, we discovered that our client had made changes to their meta tags without our knowledge. The updated title tags and descriptions for crucial product pages were not in line with SEO best practices. Some title tags were too long and didn’t include the main keywords, while others had descriptions that were uncompelling and failed to accurately reflect the page content. Furthermore, we found that some pages had duplicate meta tags, which can confuse search engines and negatively impact rankings. 

The consequences of poor meta tag optimization 

These untracked changes to the meta tags resulted in a significant decrease in organic traffic, prompting our client to seek our assistance. It’s important to understand that meta tags, particularly the title tag and meta description, play a vital role in SEO. 

The title tag is one of the most essential on-page SEO elements, as it appears as the clickable headline in search results and informs users and search engines about the page’s content. A well-crafted title tag can significantly improve click-through rates and help pages rank higher in search results. Similarly, the meta description, while not directly impacting rankings, provides a brief summary of the page’s content and appears under the title tag in search results. A compelling meta description can entice users to click through to the site, increasing traffic and potentially boosting rankings. 

Our recovery strategy: a comprehensive approach 

To help our client recover from this setback, we implemented a multi-faceted strategy: 

How Untracked Meta Tag Changes Torpedoed Our Search Visibility? (And Our Recovery Plan) | The Enterprise World

1. Thorough meta tag audit 

We began by conducting a comprehensive audit of all meta tags using a specialized meta tags checker tool. This allowed us to identify problematic pages and prioritize fixes. 

2. Optimizing title tags and descriptions 

Our team rewrote title tags and descriptions for key pages, ensuring optimal length, keyword inclusion, and compelling copy to entice clicks from search results. Each page received unique tags that accurately reflected its content. We aimed for title tags between 50-60 characters, including the main keyword at the beginning and relevant modifiers or secondary keywords. Descriptions were kept to 150-160 characters, incorporating the main keyword and providing a clear, engaging summary of the page content. 

3. Eliminating duplicate meta tags 

Our audit revealed several pages with duplicate meta tags, which we promptly rewrote to be unique and relevant. Duplicate tags can confuse search engines and dilute a page’s relevance, so eliminating them was crucial. 

4. Implementing real-time monitoring 

To prevent future incidents, we implemented a real-time monitoring system using the Untracked Meta Tags checker tool mentioned earlier. This tool regularly crawls our client’s site, alerting us to any changes in meta tags, robots.txt files, or server response codes. This proactive approach allows us to swiftly identify and resolve issues before they significantly impact rankings and enables better collaboration with our client to ensure site changes adhere to SEO best practices. 

The results and lessons learned 

How Untracked Meta Tag Changes Torpedoed Our Search Visibility? (And Our Recovery Plan) | The Enterprise World

Within weeks of implementing our recovery strategy, our client’s search rankings gradually improved, with most key pages returning to the first page of Google and organic traffic rebounding to previous levels. The client was thrilled with the results and gained a deeper appreciation for the importance of adhering to SEO best practices when making any changes to their website. 


Our experience serves as a reminder to all SEO professionals about the importance of vigilance when it comes to Untracked Meta Tags. These small but mighty elements of a website can make or break search visibility, and it’s crucial to have tools and processes in place to monitor and manage them effectively. By sharing our story, we hope to help others avoid similar pitfalls and maintain strong search visibility for their clients’ websites.

In the world of SEO, staying informed about best practices for elements like meta tags is crucial to maintaining search visibility. To supplement our insights, consider exploring resources from trusted sites such as HubSpot. Their article, How to Use Meta Tags in 2022: A Complete Guide, provides valuable information on the latest practices and considerations for optimizing meta tags to improve your website’s search performance. 

Key takeaways from our experience: 

  1. Constantly monitor changes to your client’s website, especially meta tags, robots.txt file and server response codes. Minor changes can have serious consequences for search engine visibility. 
  2. Use specialized tools such as Untracked Meta Tag checkers to proactively monitor and quickly identify any problems. 
  3. Adhere to SEO best practices when optimizing Untracked Meta Tags. Ensure optimal length, keyword inclusion and an attractive description to increase CTR. 
  4. Work closely with clients and make sure they understand the importance of adhering to SEO best practices when making changes to the website. 
  5. Be prepared to respond quickly and fix any problems that may arise. Have a clear plan of action to correct the situation. 

Continuous education, adaptability, and commitment to best practices are critical to long-term SEO success. As experts in the field, it is our responsibility to be vigilant, keep a close eye on our clients’ websites and have a solid strategy in place to optimize and protect their online presence. 

Armed with the right tools, a proactive approach, and a willingness to learn from our experience, we can help our clients achieve sustainable SEO success and drive more organic traffic to their sites. In the ever-changing world of search engine optimization, the ability to adapt and dedication is key to always staying ahead of the curve. 

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