Did you know you can transform your company vehicles into advertising tools that promote brand visibility? According to insights by FasterCapital, vehicle branding is an effective marketing strategy that helps businesses gain visibility and credibility. When you turn company cars into advertising tools or mobile billboards, every journey becomes an opportunity to showcase your brand and leave lasting impressions on potential customers. Other reasons to consider mobile billboards include cost effectiveness, versatility, and greater reach. Not sure vehicle branding is a perfect fit for your business? This post highlights how vehicle branding makes your business visible. You’ll also learn about branding options and best design practices when using company cars to boost brand visibility.
How Vehicle Branding Amplifies Visibility?
Picture this-your branded vehicles (trucks, vans, crossovers, or SUVs) will be navigating busy streets and neighborhoods for service and product deliveries. In doing so, they act as moving billboards, captivating the attention of target customers in those locations. You can also drive cars branded with your business logo and slogan to target markets where people have heard little or nothing about your business, thus promoting brand recognition.
Something else about repeated exposure of branded vehicles is increased customer trust. Typically, consumers choose to purchase from brands they see often, especially those that use top-rated vehicles as mobile billboards. For example, using the best crossovers rated by consumers for branding, creates a first good impression of professionalism. This leads to a better reputation. Your brand becomes visible to a larger audience, which translates to more sales and higher profits.
Company Car Branding Options
How do you brand company vehicles to enhance visibility? For starters, you could try vehicle wrapping. This technique involves covering a portion or the entire car surface with vinyl material customized with your brand’s logo, slogan or message, and contact info. What makes vehicle wrap ads ideal for your business? You get high impressions or advert views at a low cost of $0.77, thus providing greater reach at affordable rates. Plus, vehicle wraps capture the attention of the target audience without being pushy or causing disturbance.
Alternatively, you can use decals to promote your brand subtly. Since car decals are small graphics imprinted in vinyl, you can place them on doors, windows, bumper, and above the license plate. If decals and vinyl wraps don’t seem ideal, why not try custom painting to make a unique brand statement? With custom paint jobs, you pick a color and ad design that defines your brand.
Best Vehicle Branding Design Practices
Will you be wrapping your business vehicles, using decals, or customize the paint job to promote your brand? Whatever car branding option you choose, remember to keep the design simple and readable even from a long distance. Invest in high-quality images and pick colors that complement each other while maintaining your brand identity. Another thing you can’t overlook is consistency across your company’s branded vehicles. Marketing research shows branding consistency increases the bottom line by 20%. Therefore, make sure all your branded vehicles have the same custom ad design and messaging.
When you for your employees drive cars customized with your company’s colors, logo, and slogan, you capture people’s attention. The outcome is brand visibility. However, to make the most of vehicle branding, it’s crucial to understand different branding options and choose the perfect fit for your business. Equally important, follow the best company car branding design practices.
