If you’re running a business or an organization, you know that digital marketing is one the best ways to drive attention to your products in an increasingly digitized world. Without the right methods of generating fast and easy content on a daily basis, there’s a high chance that your competitors who have the right tools to organize and plan their digital content will outdo you and make your brand seem obsolete and stagnant in no time.
However, there are some tips you can use to organize your digital assets in a way that will make life easier for you. By digital assets, we mean all the content (right from your logo, images, blogs, websites, presentations, animations, videos, etc) that you use in various digital platforms.
In this article, we’ll look at 4 tips you can use to organize your digital assets for success that’s easy and efficient! Let’s get started.
1. Use the Right Software
It goes without saying that the easiest and most effective way to manage and organise all your digital assets is to have them all stored in a single software that’s efficient and easy to navigate through. Digital asset management (DAM) is one of the first things businesses and organisations need to think about, because going through your content and folders to find a single file isn’t a joke.
In fact, you may even lose valuable documents if you don’t have things together right from the very beginning. Which is why evaluating your DAM software is important, because if you’re not using tools that give your content teams efficient workflows, you’ll be losing out on a lot in the long run.
If you’re already using software to manage your digital assets, you should take a moment to check if the software you’re using is worth it, because if it doesn’t have specific features which are vital to efficiency and easy-access, then there’s really no point in using it in the first place. Let’s go over some of the key features that you should have an eye out for in the DAM software you use:
- Easy to implement – A tool which doesn’t have a difficult learning curve and can be easily adopted by an entire company and multiple teams.
- Safety: Use tools that are secure and will keep all your company’s data secure.
- Image and content storage: A single platform which can store any kind of digital content and has a clean interface which makes your team’s job easy.
There are some pieces of content or some files that you will keep going back to as you use it or refer to it very often. Start by keeping your most used files in an easily accessible folder, separate from all the other digital content of the company. This way, you’ll be able to find your most searched for content under one folder and not have to hunt for it every time you use it.
While you may be able to pull up other pieces of content with ease, finding the image you want can be tiresome because there are no keywords to help you pull it out from thousands of other images. Which is why labelling your images with metadata is vital, because it’s nearly impossible to find the right images otherwise. You can tag your images with literally all the keywords that you think are worth mentioning – color, content, subject matter, context, and any other label which you think will help you find the right image with ease.
Using these tips, you’ll be able to save time and money by managing and organizing your digital assets with ease!