Content marketing is well known for being an effective way to build your brand and reach your target audience. Social media platforms are the next big thing, and many people are now actively using them to promote their ideas, business, and brands.
Video content has always been a powerful medium. And with the advent of social media platforms, it has become even more potent. In reality, video marketing has taken over 83 percent of internet traffic in a previous couple of years.
According to research, 99 percent of marketers who use video want to continue doing so throughout the year. More than 95% of them intend to increase their video investment in the near future.
So it is probably safe to say that video content has officially dominated the marketing world – and it appears that this is a trend that will continue. You can even use online videos to promote offline events like conferences or workshops by creating promotional videos that talk about the event.
There are several options as an online video editor, where you can get thousands of pre-made templates that you can use in your social media marketing. Today’s businesses must be well-versed in their fields to catch the interest of an audience that is, to put it mildly, spoiled for choice when it comes to video content.
But what precisely do brands need to know, and why is video marketing so important?
Make yourself at ease as you will learn the secret of video marketing to help you in your social media marketing.
Continue reading to learn why well-edited films are essential for your business.
1. It Saves Time:
Digital video editing is an art form, and the more you practice, the faster you will become. The time savings could be much more significant if you outsource your video editing.
If you use good digital video editing, you may not need to re-record footage with errors. Editing takes less time and money than reshooting and allows you to turn your film into a polished, professional video.
2. It Conveys the Message:
Watch through historical TV commercials to see how long businesses have employed video marketing. With the rise of YouTube and the expansion of social media into video content, this medium is regaining popularity.
Your business may appear on the world’s most popular social search engines, right where consumers are looking, with well-edited marketing films. You will reach a larger audience and remain on top of the current trends if you use video marketing.
3. Video Marketing Capture the Audience:
When learning through images rather than words, our capacity to recall knowledge is substantially higher. Not only can watching films enhance our memory, but it also can capture our attention.
However, it is not as simple as simply uploading a video. Within the first 10 seconds, your videos must grab the viewer’s interest. This is why YouTube has introduced YouTube Shorts, whilst TikTok has taken off dramatically in recent years. When comparing youtube vs tiktok, TikTok is arguably better suited to short videos, but YouTube has a more established audience. Great digital video editing will assist you in making your movies look professional and high-quality so that you do not lose viewers in the first few seconds.
4. Video Marketing Gives Good ROI:
Even though video production is neither cheap nor simple, more than 83 percent of businesses believe it provides a decent return on investment. It is a good investment.
In addition, online video editing tools are constantly developing and becoming more affordable. Even your mobile phone is capable of producing a good video.
Another benefit is that your videos don’t need to be flawless. It only matters what’s on the content! According to a new study, users are most put off by videos that do not clearly describe the product or service.It didn’t matter if the product was of poor quality or had an unappealing appearance.
5. It Builds Trust:
Video is one of the most effective ways for brands to build trust. When used correctly, it builds confidence in a brand and shows consumers that you are accessible. When you have a face-to-face interaction with your customers, they get a sense of who you are and your company’s values, making them more likely to purchase from you.
Consider your audience before uploading video content. What type of videos do they want to see? How will they react to the content? The more you understand your audience, the more successful your video marketing campaign will be.
6. It Explains the Product:
Are you introducing a brand-new product or service?
Ninety-eight percent of users have watched an explanation video to learn more about a product or service. As a result, 45 percent of firms that employ video marketing have an explanatory video on their main page. Eighty-three percent of the companies thought their homepage explanation video worked.
Are you attempting to communicate a tricky concept?
Produce animated videos.
Animation can bring ideas to life in ways that neither text nor live video can. Additionally, repetitive talking heads are no longer enough to cut through the clutter. Animated videos are the perfect combination of entertainment, nostalgia, and simplicity. They are also effective.
Social media marketing is getting high popularity among marketers these days because of its potential to increase the brands’ reach. And, social media marketing through videos has more potential than other types of social media marketing.
About 99% of the videos published by brands on YouTube Video or Facebook were created for social media. Videos created with this audience in mind are usually short – under five minutes – easy, fun, fast to consume, and simple to shoot and edit. The marketing strategy of the brand should integrate these videos.
Video is one of the most potent content types on social media. One of the best ways to impact is using social media marketing for your brand. Just make sure it fits with your company’s goals.
Furthermore, marketers have various tools to reach out through videos. From Facebook ads to Twitter and Instagram video cards, brands can reach the people they want and grab their attention. Video marketing is so effective that it increases sales conversions by up to 500%. So, create well-planned videos for your target audience and grow your sales.