How you choose to design your packaging is an underrated part of attracting people to your products. Learning how to make your packaging look professional is essential for standing out amongst your competitors and creating curiosity within your target audience. Even with no prior knowledge of your products, customers will pay extra attention to packaging that’s attractive to the eye.
The best packaging design for your products will depend entirely on your customers. Designing with your customers in mind is a great way to ensure you come up with packaging that they find enticing and enjoy using. Reflecting on interactions with your customers and asking them questions will give your marketing team the confidence to create a packaging style that meshes with your audience.
When learning about your audience, consider the hobbies they enjoy, their income level, marital status, and where they live. These demographic stats can give you some clues on what styles, symbols, colors, and shapes resonate with your target audience.
Let’s go over six different techniques you can use to make your packaging look professional.
1. Learn from Your Competition
There’s a lot you can learn by studying your competition. Keep in mind, your competitors are marketing to the same groups of people, and they’ve likely identified a few strategies that work. Visiting your competitor’s in-store locations gives you a chance to see how their products are displayed and the styles they’ve chosen for their packaging.
It’s important to take advantage of any ideas that you see working. At the same time, you can also learn from your competitors when there’s something they aren’t doing properly. Keep an eye out for hard to open packaging or confusing instructions, as these are areas your team can improve on.
2. Choose Colours Carefully
Even if you’re marketing to an old-fashioned audience, colors still play an important role in your ability to connect with your customers. The field of colour psychology has plenty of research papers that shows colours influence how people respond to your products. Diving deep into the demographics of your customers will help you pick colours that stimulate the right emotions in your customers.
Understanding what colours mean to your customers will help you come up with relevant colour combinations. You can also complement your colour section with custom tape that features your company’s logo to enhance your packaging further.
3. Include Instructions
Easy-to-read instructions are one of the most underrated aspects of a successful package. Professional packaging designs find a way to balance instructions without dominating the packaging with text. Your team can get creative by including instructions on the inside flaps of the package. Or they can create a basic rundown of your product that blends in with the overall design.
It’s also important your design team finds a way to incorporate information that you’re required to show into the package design. Depending on your product, you may need to disclose warnings and key ingredients on your package immediately. Bullet lists are an excellent tool for addressing multiple key points without taking up too much space.
4. Invest in Quality Materials
One of the best ways to make your packaging stand out is to use quality materials. High-quality packaging materials will cost you more, but your investment will help build a positive reputation for your company.
Packaging that feels cheap to the touch will quickly get discarded by your customers. Using high-quality materials will encourage customers to preserve your packaging and increase its reusability. Investing in quality materials will also help protect your products while in transportation.
5. Come Up with a Reusable Design
One of the best ways to create a memorable package is to give the box a use outside of holding your product. Food products that double as storage or temporary bowls provide an extra level of convenience and novelty for your audience.
Companies that sell spirits and expensive wines often use package that doubles as a speaker, which fits the celebratory theme of their product. Try and find ways to create a package that compliments your product.
6. Personalize Where Possible
Personalization is a key factor for your marketing team to incorporate when debating making your packaging look professional. Personalization is an easy way to make your customers feel special and appreciated. Simple touches like using your customer’s name or including a thank you note can completely change how a customer perceives getting your product.
You can also use data collected from reoccurring customers to find ways to make their purchases feel special. One of the long-term benefits of personalization is brand loyalty. It helps your company build with your audience. Personalizing the experience your customers have with your company sets a high bar for your competitors to follow.