Bringing in top talent takes real effort these days. Posting openings online makes it easy to cast a wide net. However, engaging good candidates demands standing apart from competing employers. That’s why keeping an open mind to novel recruitment strategies is key. Keep reading to discover a few ideas that might give you an edge over the competition.
Here are 8 effective recruitment strategies:
1. Define Your Corporate Brand
Developing a strong corporate brand is essential for attracting talent. When people consider potential employers, well-known brands come to mind first. For companies that may not have widespread name recognition yet, the website can help define the brand identity. The “About Us” page should effectively communicate the company’s purpose and goals in an engaging way that gives visitors a sense of the company’s culture and mission.
2. Candidate Experience Matters
Respect candidates’ time. Handle the recruiting process professionally like you would treat customers. Give candidates an estimate for how long interviews or calls will take and stick to it. Offer small courtesies, like drinks, and show them the bathrooms when they arrive. Be available afterward for any follow-ups by sharing your contact details. A respectful process shows it’s an excellent place to work.
3. Tap Into Your Existing Team
Your current employees know the company culture and values well. They are likely connected to other potential great hires. Starting an employee referral program encourages them to use their networks to attract new talent. Offer incentives for referrals that result in a hire.
4. Automation
An applicant tracking system can optimize processes and resources for organizations that recruit regularly. Recruiting software automatically handles tasks like posting roles and screening candidates, saving time. Good systems also sort candidates, schedule interviews, and facilitate onboarding.
5. Recruitment Services
Recruitment companies focus only on finding and vetting people, so they become experts in their niche. Consider using Gravitas insurance recruitment services as they specialize in matching people to insurance jobs like actuary, brokerage, claims processing, and underwriting. Other companies may specialize in areas like technology, healthcare, finance, engineering, or telecommunications.
6. Utilize Niche Job Boards
Look beyond general job sites to target specific candidates. Consider posting jobs on niche boards. Niche job boards are online job listing sites focusing on a particular industry, profession, skill set, or other attribute.
This automatically filters out most people who wouldn’t be a good match. Explore the websites of relevant industry groups and associations – many have job listings for their members. Posting there is more likely to connect you with top talent already within that network.
7. Target Passive Candidates
Most workers are considered passive candidates, meaning they are not actively searching for new jobs but would consider moving if the right opportunity arose. One strategy to engage these passive workers is to build an employer talent pool where you share useful career-related content to stay at the top of your mind and develop a relationship over time.
8. Maintain Relationships With Alumni
There are clear benefits to bringing back ex-employees as they already know the organization’s culture and ways of working. This means they can hit the ground running and be more productive than new external hires. Their experience working elsewhere also provides fresh perspectives. One approach to maintaining relationships with alums is creating private social media groups, regularly updating former staff on company news, and sharing jobs.
Endnote
Implementing effective recruitment strategies allows a company to connect with suitable job candidates and establish itself as a desirable workplace. When done well, recruiting doesn’t just fill open roles but also supports the long-term development and success of the business.
