Revieve was founded out of CEO Sampo Parkkinen’s personal struggle with unexplained skin issues after moving to a new country. Frustrated by the lack of personalized skincare solutions, he envisioned a smarter, more individualized approach. This led to the creation of Revieve, a company focused on using technology—such as image analysis and personalization algorithms—to help consumers understand their unique skin needs and receive tailored product recommendations.
Pioneering Personalized Beauty through Innovation
Established in 2016 with the ambitious goal of transforming the beauty experience, Revieve is integrating innovative applications of AI, AR, and computer vision in the world of beauty and wellness. Since its inception, the company has successfully grown into a global leader in personalized beauty and wellness technology, establishing partnerships with over 120+ retailers and brands worldwide.
By partnering with retailers and industry leaders, Revieve brings intelligent, personalized experiences directly to consumers across every touchpoint. What started with skincare has evolved into a complete beauty and wellness platform, spanning makeup, hair care, supplements, and more. The vision is bold: to democratize expert-driven personalization and transform how people discover and care for themselves, everywhere in the world.
Sampo Parkkinen Revieve’s core mission is to transform the beauty and wellness experience through cutting-edge Artificial Intelligence (AI), including Generative AI, and Augmented Reality (AR) technologies. What sets Revieve apart is its holistic approach to personalization—combining visual diagnostics, lifestyle insights, and AI-driven intelligence to deliver truly tailored, meaningful experiences. By harnessing the power of Generative AI, Revieve not only analyzes and recommends but also adapts and evolves with the consumer, making every interaction smarter, more intuitive, and deeply engaging.
Addressing the Need for Personalized Beauty Shopping
Revieve’s Beauty Technology Platform directly addresses the pressing industry need for personalized, seamless beauty shopping experiences across both digital and physical channels. Traditional systems often fall short due to outdated technology, siloed data, and a lack of real-time insights, preventing brands from delivering consistent, customized customer journeys. To overcome these significant challenges, Revieve, guided by Sampo Parkkinen’s vision, introduced an AI-driven platform. This platform integrates advanced technologies like generative AI, computer vision, and augmented reality.
Advanced AI Tools and Tangible Results
The platform offers a suite of powerful tools, including the AI Skincare Advisor, AI Haircare Advisor, AI Makeup Advisor, and True-to-Life Virtual Makeup Try-On. These features provide consumers with personalized recommendations based on comprehensive data analysis, incorporating selfies and individual preferences. It meticulously analyzes over 200 skin metrics using selfie-based technology, integrates user preferences and environmental factors, and seamlessly matches results with partner product inventories. This end-to-end personalization engine empowers brands and retailers to significantly drive engagement, conversion, and loyalty through digital innovation.
A key differentiator for Revieve is its use of full-spectrum AI—combining face analysis, Generative AI, and conversational intelligence—to power a comprehensive, end-to-end consumer journey. Through its suite of AI Advisor Solutions across skincare, makeup, haircare, and hair color, the platform delivers personalized experiences that span diagnostics, contextual education, and real-time interaction. Whether guiding a user through product discovery or helping them achieve specific beauty goals, Revieve ensures every recommendation is meaningful, intuitive, and aligned with each individual’s unique needs.
The platform’s scalability, bolstered by a strategic partnership with Google Cloud, ensures that brands can offer consistent, engaging experiences globally. By seamlessly integrating into both digital and physical touchpoints, Revieve enables retailers to create unified consumer experiences that drive engagement, conversion, and loyalty.
The platform’s effectiveness is clearly evidenced by tangible results: BABOR experienced an 82% increase in conversion rates and a 19% uplift in average order value (AOV), while Marionnaud Switzerland saw a remarkable 396% improvement in conversion and a 29% increase in AOV. With over 50 million user sessions and 10 million analyzed selfies, Revieve’s platform provides invaluable insights, enabling brands to deliver tailored, engaging experiences that foster enduring customer loyalty.
Revieve’s Tech Revolution
Under the leadership of CEO Sampo Parkkinen, Revieve is redefining the landscape of beauty technology. By seamlessly combining cutting-edge AI with a deep commitment to personalization and scalability, the company is setting a new benchmark in the industry. Revieve’s approach is not just about technological prowess; it’s about transforming customer journeys and delivering measurable business value.
Leveraging Advanced Technologies for Personalized Experiences
Revieve’s platform harnesses a powerful suite of advanced technologies, including AI, AR, computer vision, and generative AI, to redefine personalized beauty and wellness experiences.
Here’s how these technologies are actively transforming consumer interactions:
- AI Skin, Face & Hair Diagnostics: Sampo Parkkinen Revieve’s diagnostic technology uses advanced computer vision and machine learning to analyze a wide range of visual and contextual markers from a single selfie. The platform evaluates over 200 skin health metrics—such as hydration, pigmentation, sensitivity, and skin tone—while also assessing facial characteristics like shape, symmetry, and feature definition. Additionally, it analyzes hair attributes including type, texture, and condition. This comprehensive analysis powers hyper-personalized skincare, makeup, and haircare recommendations tailored to each user’s unique visual profile and goals.
- AI Dynamic Routine Recommendations: Revieve’s AI Dynamic Recommendation Engine delivers intelligent, multi-product routines—skincare, makeup, or haircare—that evolve with each user’s preferences, behaviors, and changing needs. By analyzing real-time inputs like skin condition, lifestyle shifts, and usage patterns, the platform assembles personalized bundles mapped to brand inventories. This adaptive, context-aware approach enhances engagement, boosts basket size, and builds long-term loyalty through complete, personalized experiences.
- Generative and Conversational AI Experiences: Revieve leverages Generative AI to deliver immersive, real-time experiences that enhance discovery, guidance, and emotional connection across the beauty journey.
Shop by Inspiration with Match My Look and Shop the Look empowers consumers to explore curated styles and seamlessly shop routines that reflect their desired aesthetic, powered by visual and contextual AI.
Conversational and Contextual AI enables intelligent beauty assistants that provide real-time, personalized guidance and education, dynamically adapting to user inputs to create highly engaging, in-the-moment interactions. - Augmented Reality (AR) Virtual Try-On: Revieve’s AR technology enables true-to-life virtual try-ons for makeup and hair color. This allows consumers to visualize products in real-time, providing an immersive experience that aids in decision-making and boosts confidence in product selection.
- AI Brand Philosophy: Revieve’s proprietary AI Brand Philosophy capability ensures that all product recommendations and experiences align with a brand’s unique values, standards, and voice. Whether focused on clean beauty, ingredient transparency, or sustainability, the platform adapts its logic to reflect brand-specific guidelines, delivering personalization that is not only intelligent but also deeply brand-authentic.
- Omnichannel Personalization Across the Entire Journey: Sampo Parkkinen Revieve’s platform is built for seamless, end-to-end deployment across all consumer touchpoints—including e-commerce platforms, mobile apps, in-store devices, and social media. This comprehensive omnichannel approach ensures that every interaction is consistently personalized, contextually relevant, and aligned with each brand’s experience across channels. Whether online or in-store, consumers receive unified guidance and recommendations that adapt to their journey in real time, driving higher engagement, conversion, and loyalty.
- Revieve BeautyIQ for Data-Driven Insights: Revieve BeautyIQ is a proprietary insights platform that leverages unique zero- and first-party data to deliver actionable intelligence across consumer behavior, beauty market trends, predictive analytics, and benchmarking. These insights empower brands to tailor offerings, enhance personalization, optimize marketing strategies, and guide product development with confidence.
Commitment to Ethical Personalization
Revieve is committed to advancing personalization, wellness, and digital engagement in a way that is both innovative and ethically grounded. By continually evolving its platform and shaping industry best practices, Revieve ensures that its solutions are not only cutting-edge but also respectful of consumer privacy, transparency, and trust. The platform is designed with strict adherence to global privacy standards, ensuring no cross-brand data sharing and full compliance with data protection regulations. This thoughtful balance of technology and strategy empowers brands and retailers to deliver exceptional, personalized experiences that resonate deeply and responsibly.
Setting Trends through Advanced Technology
Revieve leads the way in beauty tech innovation by continuously evolving its platform to meet the changing expectations of today’s consumers. By leveraging the full spectrum of AI—including computer vision, AR, Generative AI, and conversational intelligence—Revieve consistently redefines what’s possible across the beauty and wellness journey. This commitment to cutting-edge technology ensures that every experience is not only deeply personalized but also emotionally resonant, intuitive, and inspiring. By staying ahead of industry trends and relentlessly innovating, Revieve empowers brands to build trust, foster loyalty, and deliver truly elevated consumer experiences across every touchpoint.
Data-Driven Insights and Ethical AI Practices
While Revieve does not capture or store personal consumer data, it plays a vital role in helping brand and retail partners unlock meaningful insights. Through comprehensive data reporting based on zero- and first-party inputs, Revieve provides valuable intelligence into consumer behavior, preferences, and engagement patterns—empowering partners to tailor offerings, optimize campaigns, and guide product development.
To ensure its solutions remain relevant and forward-thinking, Revieve continuously monitors emerging beauty trends and shifting consumer expectations. For example, a recent analysis revealed that 58% of Gen Z consumers engage in selfie-based digital experiences, and 81% prioritize ingredient transparency—insights that help brands align strategies with evolving demands.
Equally important is Sampo Parkkinen Revieve’s unwavering commitment to ethical AI. The platform is built with strict attention to transparency, fairness, and data protection, ensuring that all personalization is delivered responsibly and in full compliance with global privacy standards.
Driving Innovation and Global Growth
Sampo Parkkinen Revieve’s significant growth and refined product strategy are largely attributed to its strategic companies worldwide. Revieve has gained invaluable insights into diverse consumer needs, enabling the company to continuously enhance its offerings and expand its market reach.
Proven Results through Global Partnerships
- JCPenney: +108% conversion (mass brands), +23% average order value in skincare
- BABOR: Personalized Skin Coach boosted engagement & loyalty
- Marionnaud Switzerland & Super-Pharm: AI Haircare Advisor & Virtual Try-On tools
- Google Cloud: Enhanced scalability and security for global reach
Industry Recognition and Award-Winning Excellence
In 2024, Sampo Parkkinen Revieve achieved substantial recognition within the beauty tech industry, securing multiple prestigious awards that underscore its dedication to innovation and excellence. These accolades reflect Revieve’s relentless pursuit of transforming personalized beauty experiences through advanced AI and AR technologies.
Award Highlights 2024 | Revieve
Driven by Innovation. Powered by Partnerships
Best Technology Solution Provider
- BeautyMatter NEXT Awards
- Recognized for setting new benchmarks in beauty tech innovation.
Beauty Innovation of the Year
- Independent Innovation Awards
- Selected from 2,700+ global entries for leadership in AI-powered beauty.
Collaboration Award
- The Industry Beauty Innovators Awards
- Celebrating our game-changing skincare partnership with Boots UK.
Highly Commended – Digital Retail
- The Industry. Beauty Innovators Awards
- Honored for transforming digital retail experiences.
Best Use of AI in eCommerce
- UK eCommerce Awards
- Awarded with The INKEY List for redefining personalization in online beauty.
Revieve continues to lead the way in personalized beauty and wellness tech—adapting to consumers’ needs, empowering brands, and shaping the future of digital beauty.
New Frontiers in Beauty and Wellness
Revieve is currently navigating an incredibly exciting phase of growth, actively exploring several new strategic partnerships and collaborations across diverse global regions. These encompass key markets such as the UK, US, Asia, the Middle East, and Europe. While specific details remain under wraps for now, these upcoming initiatives are squarely focused on expanding Sampo Parkkinen Revieve’s reach, deepening its personalization capabilities, and further integrating AI into the consumer journey.
Expanding Horizons and Future Opportunities
Revieve is also observing a growing interest from adjacent sectors, including wellness, healthtech, and luxury retail. This broader appeal is opening up new and innovative avenues for collaboration, signaling the versatility and impact of Revieve’s technology. As the company forges ahead, its core focus remains steadfast: delivering meaningful value to both its brand and retail partners, and ultimately, to the consumers they serve. Revieve anticipates announcing some of these exciting developments in the near future as it continues to shape the future of beauty and wellness through intelligent, scalable technology.
Key Milestones & Achievements: Sampo Parkkinen Revieve’s Journey of Innovation
2016–2020 | Early Innovation & Expansion
- Launched the first AI Skincare Advisor
- Pioneered selfie-based skin diagnostics
- Partnered with Samsung, Ulta Beauty, and No7
- Expanded into the US & UK markets
- Introduced in-store AR solutions
- Entered wellness with Personalized Nutrition Advisor
2021–2022 | Global Platform Growth
- Expanded into Asia, the Middle East & Latin America
- Key partnerships with:
Marionnaud, Faces, Myntra, Babor, Boost Lab, Bulldog Skincare - Launched AI Makeup Advisor & Skin Coach
- Developed end-to-end personalization across skincare, makeup, and wellness
Impact & Performance
- +108% Conversion boost – JCPenney
- +23% AOV uplift – JCPenney skincare
- +82% Conversion increase – BABOR
- 50M+ user sessions powered
- 10M+ selfies analyzed for personalized insights
Revieve continues to drive beauty tech forward—empowering brands, retailers, and consumers worldwide with smart, personalized digital experiences.
Revieve’s Global Footprint
Sampo Parkkinen Revieve has expanded its product portfolio with cutting-edge innovations:
- Haircare Advisor (2022)
- Suncare Advisor (in collaboration with Marionnaud, 2022)
- AI Makeup Advisor
- Match My Look and Shop the Look (2024)
- AI Brand Philosophy (2025)
- AI Hair Color Artist (2025)
Generative AI Transformation (2024): In a strategic partnership with Google Cloud, Revieve launched its Next Gen AI Advisors. These advanced advisors are powered by Sampo Parkkinen Revieve’s proprietary BeautyML engine and Google’s Vertex AI, offering sophisticated chat-based personalization, generative content creation, and real-time product matching capabilities.
Industry Recognition: In 2024, Revieve garnered significant industry recognition, securing 10 prestigious awards that underscore its commitment to innovation and excellence:
- Beauty Innovation of the Year – Independent Innovation Awards
- Best Technology Solution Provider – BeautyMatter NEXT Awards
- Best Use of AI in eCommerce – UK eCommerce Awards (in collaboration with The INKEY List)
- Collaboration Award – The Industry. Beauty Awards (with Boots UK)
These achievements underscore Revieve’s unwavering commitment to innovation and its strategic collaborations with global partners. Since its inception, the company has steadily expanded its international presence, starting with the US and UK and growing into key markets across Asia, the Middle East, and Latin America. Today, Revieve partners with over 100 retailers and brands in more than 40 countries, reinforcing its position as a global leader in personalized beauty and wellness technology.
Scaling Revieve into a Global Powerhouse
Revieve has grown from a European startup into a global beauty tech partner. Now trusted by over 120 brands and retailers in 40+ countries, Revieve delivers localized, AI-powered consumer experiences. This growth, driven by demand for personalization and the ability to adapt to diverse markets, stems from both technology and the strong trust Revieve has built with its partners.
Looking to 2025, Sampo Parkkinen will focus on:
- Deepening customer journey integration with real-time insights.
- Enhancing collaboration with partners to innovate around sustainability and wellness-driven personalization.
- Advancing predictive beauty, AI transparency, and connected wellness for better consumer outcomes.
Ultimately, Revieve aims to shape the next generation of global consumer experiences, not just expand geographically.
A Global Force in Beauty Tech
Revieve is a global leader in beauty technology, partnering with 120+ brands/retailers across 5 continents/40+ countries (e.g., JCPenney, CVS). Its AI-driven platform has powered 60M+ user sessions and analyzed 12M+ selfies for personalized recommendations. With offices in six countries, Revieve was founded in 2016 and recognized as an Industry Leader by Forrester in 2021. It emphasizes data security and ethical AI (GDPR, HIPAA, CCPA, SOC 2 compliant). Revieve shows remarkable growth (337% in APAC), uses AI to reduce waste, and integrates Generative AI/AR and expands AI beauty advisor tools (partnerships with JCPenney, Google Cloud).
Dear Reader,
As a visionary tech leader in beauty and wellness, my focus is always on the future. At Revieve, we believe technology should amplify human potential, not replace it. My vision is to create ethical, scalable, and genuinely useful AI solutions that anticipate evolving consumer needs and behaviors.
This leadership is a collaborative effort; I empower diverse thinkers to help shape our direction. Most importantly, trust is central to everything we do. I see consumer demands for privacy and sustainability as opportunities to lead with integrity. For me, the future of beauty tech is deeply human, not just digital.
Sincerely,
Sampo Parkkinen
CEO, Revieve
Ethical and Sustainable Beauty Tech
Revieve integrates sustainability and ethical innovation into its core strategy, believing future beauty tech must be intelligent and responsible. Their AI-powered solutions minimize environmental impact by reducing overproduction and returns, while also supporting brands in making sustainable choices. Revieve is committed to data transparency and ethical AI use, advocating for privacy and user autonomy beyond mere compliance. For Revieve, sustainability is an ongoing commitment, aiming for solutions that benefit the planet, society, and business for long-term success.
Glimpse into Tomorrow
Revieve is strategically aligning its efforts with key innovations and shifts anticipated in the beauty and wellness tech sector over the next 3-5 years, focusing on intelligent and empathetic technological solutions.
- Hyper-Personalization via AI & Biomarkers: Expect solutions tailored to individual biology, lifestyle, and environment. AI will integrate data from skin diagnostics, wearables, and genomics for truly individualized experiences.
- Proactive, Predictive Beauty: The industry will shift from reactive to preventive care. Beauty tech will use data to anticipate concerns like aging or irritation before they appear.
- Virtualization of Experience: Augmented Reality (AR) and virtual advisors will become more intuitive and emotionally intelligent. These AI tools will understand context, mood, and intent, making digital interactions feel more human.
- Sustainability & Transparency as Default: Consumers will demand higher standards. Technology will provide real-time, verifiable data on ingredient traceability, environmental impact, and ethical sourcing.
- Cross-Industry Convergence: Beauty will increasingly merge with health, wellness, and mental well-being. Success will come from holistic approaches that break down silos to create seamless, life-enhancing ecosystems.
Revieve is committed to spearheading these advancements, continuously shaping the future of beauty and wellness.
Building Tech with Purpose
Revieve believes that for businesses navigating today’s thrilling yet uncertain technological landscape, the key is to “build with purpose.” In beauty tech and across all industries, true innovation isn’t just about what’s technically possible; it’s about creating what’s genuinely meaningful.
Revieve has learned that lasting impact stems from technology that empowers people, enhances experiences, and cultivates trust. This means prioritizing empathy as much as engineering, deeply understanding customers, and solving not just technical problems, but human ones too.
The company emphasizes a relentless commitment to learning, staying curious, and surrounding oneself with individuals who challenge assumptions. Most importantly, Revieve strives to build a culture where ethics, transparency, and sustainability are fundamental to every decision. Ultimately, Revieve recognizes that it’s not just shaping products, but influencing how the world experiences technology—a responsibility and a privilege to be used wisely.
