The packaging of food items in non-biodegradable materials may seem convenient, but it carries serious implications for human health and the environment. When these materials are used for wrapping or storing food, especially under heat or for longer durations, there is a risk of chemical interaction that can affect food safety and overall well-being.
Over time, this raises concerns around everyday consumption habits that often go unnoticed. At the same time, such packaging adds significantly to environmental pollution, as it does not break down easily and continues to accumulate in landfills and natural ecosystems.
Atul Garg, CEO of Oddy Uniwrap & Director of Atul Paper Pvt. Ltd., has built his work around solving this challenge. He leads innovation in paper-based solutions that replace commonly used materials like aluminum foil and plastic, ensuring products are food-safe and environmentally responsible. His role extends beyond product development to responsible manufacturing, research guidance, and consumer awareness initiatives, helping households and businesses shift toward safer practices.
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Founded by Atul Garg, Oddy’s journey began early in the 2000s when he joined his family’s stationery trading business. At the time, the business primarily focused on distribution. However, Atul had a larger vision: to build a brand that could create meaningful value for consumers rather than just facilitate trade. This aspiration led to the inception of the Oddy brand in 2000 and later the establishment of Atul Paper Pvt. Ltd. as a full-fledged manufacturing organization.
From a small operation, the company has scaled to achieve around ₹100 crore in turnover, driven by strong distribution and customer trust. Offers 1,200+ products, including stationery, adhesives, labels, and speciality food papers, serving industries and everyday needs. Supported by 4,000+ dealers and 800+ distributors, with presence across 60+ cities, ensuring wide accessibility.
Over the years, Oddy evolved by closely observing consumer behavior and identifying everyday challenges. One such insight came from noticing the widespread use of aluminium foil in Indian households for wrapping food. While it was convenient, concerns around potential health risks and environmental impact remained largely unaddressed.
Introducing a Safer Alternative in a Market
One of the most challenging phases in building the Oddy brand was introducing a completely new concept to the market by encouraging people to move away from aluminum foil, which had become a common habit in almost every household. While the development of Oddy Uniwraps marked a significant innovation, the real challenge lay in changing consumer behavior. Many people were not fully aware of the potential health and environmental concerns linked to aluminum foil, and encouraging them to adopt a new solution required consistent efforts in education, awareness, and patience.
The company invested several years in research, product development, and awareness initiatives across schools and communities to build understanding and trust. Although the pace of acceptance was gradual, this phase became an important learning experience in leadership. It reinforced the belief that true innovation takes time, persistence, and strong conviction. It also highlighted that building something meaningful goes beyond launching a product. It requires educating the market, earning trust, and staying committed to a clear purpose. Over time, this consistent approach proved that when a real problem is addressed with honesty and dedication, people begin to recognize and value the solution.
Safe Products for People and the Planet
At Atul Paper, sustainability is treated as a responsibility, integrated into every stage of product development. The company focuses on creating solutions that are safer for people and environmentally responsible, prioritizing material innovation over mere cost or convenience. Oddy Uniwraps exemplifies this approach, offering a food-safe, biodegradable alternative to aluminum foil. Beyond product design, the company emphasizes consumer awareness, conducting initiatives in schools and communities to promote responsible food-wrapping practices. Continuous research, responsible sourcing, and thoughtful design ensure that sustainable choices are practical, convenient, and safe, making eco-friendly living an easy part of daily life, which is good for everyone and the planet.
Making Eco-Friendly Choices Simple, Accessible, and Scalable
At Atul Paper, sustainability is treated as a practical responsibility, not just a concept. The company develops innovative, food-grade paper solutions like Oddy Uniwraps that replace conventional materials such as aluminum foil while being safer and biodegradable.
Through a research-driven approach, responsible raw materials are selected, production waste is minimized, and products are designed to perform effectively in everyday use. Emphasizing efficiency, scalability, and convenience, Atul Paper ensures sustainable solutions fit naturally into consumer habits. By combining innovation, practicality, and responsible manufacturing, the company makes adopting environmentally friendly choices simple, accessible, and impactful.
Growing Shift Toward Eco-Friendly Paper-Based Packaging
The sustainable paper and packaging industry is undergoing a major transformation, with key shifts expected to strengthen further by 2026:
- Shift from plastic to fiber-based materials: Growing demand from governments, retailers, and food brands is accelerating the adoption of recyclable and biodegradable paper-based packaging.
- Stricter regulations driving innovation: Policies such as single use plastic bans and limits on harmful chemicals are encouraging the development of safer and eco-friendly alternatives.
- Advancements in material science: New barrier technologies are enabling paper to replace plastic and aluminum while improving performance like moisture and grease resistance.
- Sustainability as a supply chain priority: Businesses now require packaging that reduces carbon footprints and supports circular economy principles.
Looking ahead, the industry will focus on replacing more plastic and foil, developing high-performance paper solutions, and expanding circular packaging systems, creating strong opportunities for innovation and responsible growth.
Visible Impact Across Households, Institutions, and Businesses
At Atul Paper, the focus has always been on turning sustainability into a practical reality that creates visible impact across households, institutions, and businesses. One of the most meaningful outcomes of this approach is the growing adoption of paper-based food wrapping solutions in schools and homes. Through awareness initiatives and educational efforts, the company has helped highlight the health and environmental concerns associated with conventional food wrapping materials. As a result, many parents and schools have started choosing safer alternatives such as Oddy Uniwraps, encouraging healthier daily habits for children while also reducing waste.
The company has also made a strong impact in the HoReCa sector, including hotels, restaurants, and catering services, where there is an increasing demand for safe and sustainable food handling materials. Its specialty food papers offer reliable solutions that support hygiene, food safety, and sustainability goals. In the retail market, strong repeat purchase behavior reflects growing consumer trust, as people value products that combine convenience, safety, and environmental responsibility.
Beyond product adoption, the company places equal importance on building awareness through school and community programs, encouraging people to rethink everyday habits like food wrapping. For the organization, true success is not defined only by growth, but by its ability to replace less sustainable practices with safer and more responsible solutions that fit naturally into daily life.
Decades of Excellence
To understand the scale and credibility of the journey of Atul Paper, it is helpful to look at a few key milestones and measurable indicators that reflect its growth and impact over the years:
- Years of Industry Presence: Originating from a family stationery business in 1978, the brand was established in 2000 and has grown into a recognized national name in paper-based solutions.
- Revenue Growth and Expansion: From a small operation, the company has scaled to achieve around ₹162 crore in turnover, driven by strong distribution and customer trust.
- Product Portfolio Scale: Offers 1,200+ products including stationery, adhesives, labels, and specialty food papers, serving industries and everyday needs.
- Distribution and Market Reach: Supported by 800+ distributors, 25,000+ retail shops/trade points, and 16 offices across the country, with a presence in 60+ cities, ensuring wide accessibility.
- Team and Manufacturing Strength: Backed by 150+ professionals across manufacturing, research, sales, and operations, ensuring quality and continuous innovation.
- Sustainability Milestones: Launched biodegradable food wrapping paper in 2017 as a safer alternative, with a vision to reach 20 lakh households and reduce over 9,700 tonnes of carbon emissions annually.
- Retail and Institutional Presence: Available across major retail chains, online platforms, and general trade stores, reaching millions of consumers nationwide.
| Metric | Data |
| Brand launch | 2000 |
| Industry roots | 1978 |
| Product portfolio | 1,200+ products |
| Retail / Trade Points | 25000+ |
| Distributors | 800+ |
| Cities served | 60+ |
| Team size | 150+ employees |
| Turnover milestone | ~₹162 crore |
Commitment to Consistent Quality and Safety
Atul Paper has built strong trust over the years through consistent quality, continuous innovation, and responsible business practices. Its journey has been shaped by growing consumer trust and market acceptance, supported by several recognitions that strengthen its credibility. A key milestone in its innovation journey is the development of Oddy Uniwraps, a patented product that reflects the company’s focus on original research and sustainable food-wrapping solutions. The company follows recognized quality standards and food safety practices across its manufacturing and product development processes, ensuring that its products remain safe for everyday use by families, schools, and food service businesses.
Beyond innovation, the company’s strong market acceptance serves as a powerful validation of its work. With a repeat purchase rate of around 78 percent, consumers continue to choose its products for their reliability, safety, and environmental responsibility. Over time, its brand and innovations have been featured across various media platforms and industry forums, especially for introducing sustainable alternatives in the food-wrapping space. While awards and certifications add to its credibility, the company values the long-term trust of its customers, distributors, and retail partners across India the most.
Its commitment to safer and more sustainable everyday products has been widely recognized through several prestigious awards:
| Year | Award |
| 2007 | Business Sphere Award |
| 2011 | ET Business Leader Award |
| 2016 | ET Business Leader Award |
| 2017 | Seaside Startup Award |
| 2018 | IMAGES Retail Award |
| 2020 | Golden Spoon Award (Most Admired Innovation of the Year) |
| 2021 | National Startup Award |
| 2023 | Big Impact Award |
| 2025 | Young Industry Leaders Award (Excellence in Innovations in Paper Applications) |
| 2025 | Listed among “The 10 Most Eco-Friendly Stationery Brands Transforming the Industry” |
| 2026 | India 2030 Leadership Conclave |
Actively Exploring Partnerships
Atul Paper focuses on building a collaborative and sustainable ecosystem to meet the growing demand for eco-friendly products.
The company actively pursues partnerships that drive innovation, expand market reach, and strengthen its position in sustainable paper-based solutions:
- Focuses on the HoReCa sector, providing hygienic, eco-friendly food-grade papers to replace conventional materials.
- Collaborates with retail, e-commerce, and quick-commerce channels to make sustainable products widely accessible.
- Partners with research institutions and material innovators to advance high-performance, environmentally responsible paper technologies.
- Open to strategic alliances and acquisitions that align with its long-term sustainability vision.
The goal is to create a practical, scalable ecosystem where sustainability benefits consumers and the environment.
Customer Feedback Is Central To Improving Products And Processes
At Atul Paper, customer feedback is central to improving products and processes. The team collects insights from distributors, retailers, the HoReCa sector, online marketplaces, and consumers, treating feedback as an opportunity to understand real-world usage. Early responses to Oddy Uniwraps helped refine product sizing, usability, and packaging for families, while input from restaurants guided specialized solutions for professional kitchens. Beyond product development, feedback highlighted the need for awareness around safe and sustainable food wrapping, leading to educational initiatives in schools and communities.
The company believes meaningful innovation comes from research and listening to those who use its products.
Atul Garg’s 5 Impactful Business Mantras
- Innovate with Purpose: Solve real problems, like replacing harmful materials with eco-friendly alternatives that protect health and the planet
- Educate to Transform: Change habits by raising awareness and making it convenient to adapt
- Sustainability is Action: Make eco-friendly practices practical, scalable, and integrated into everyday business and life
- Listen and Improve: Use feedback from customers, retailers, and partners to refine products and processes continuously
- Patience Builds Trust: True innovation requires persistence, consistency, and long-term commitment to quality and ethics
