Local Columbus businesses are being encouraged to focus on user experience, content quality, and long-term search authority!
Columbus, OH — Following the rollout of Google’s latest May 2026 Core Update, the digital marketing experts at Big Fish Local are now sharing key insights to support Columbus-based businesses in more thoroughly understanding the evolving industry landscape and how companies of all sizes can continue positioning themselves for online success.
There’s been plenty of substantial discussion throughout the SEO industry in recent weeks that has been generated by Google’s recent core update, and this is particularly because countless businesses have seen shifts in website performance and search visibility. Although Google updates are largely meant to improve search result quality, they can sometimes lead to uncertainties for business owners who heavily depend on attracting new customers online.
According to the Big Fish Local specialists, there are some clear takeaways from the update that all businesses need to take seriously!
High-quality content remains a significant competitive advantage
There’s absolutely no denying how Google’s search algorithms have become far more sophisticated in recent years, which subsequently means that businesses that prioritize high-quality content will be better able to improve visibility and maintain keyword rankings.
Rather than focusing on outdated optimization tactics or search engine shortcuts, companies are now being rewarded by Google when they create content that genuinely analyzes and addresses customer concerns and questions.
“Businesses need to view Google’s recent core update as a heavy reminder that digital marketing success is always built on providing search engine user value,” said Seth Evans, CEO & SEO Specialist at Big Fish Local. “The organizations that continue investing in positive user experiences and useful content will also be the ones that repeatedly benefit from future algorithm updates.”
Local expertise is more important than ever
For businesses located in highly competitive cities like Columbus, it’s become increasingly more important to demonstrate community relevance and local expertise in terms of digital marketing performance.
The vast majority of online consumers search for services and products with some form of local intent, which means businesses must develop content strategies that reflect the markets they serve.
The Big Fish Local experts also specifically noted that businesses should be highlighting local experiences through content pieces like customer success stories to build trust with both potential customers and Google.
It has also become increasingly more important for businesses to politely request specific details when asking for customer reviews, because these details can become invaluable as AI technology gets better at sifting through review details and displaying specific businesses based directly off past customer experiences.
User experience is a major visibility influencer
Google’s recent core update 2026 has also reinforced the importance of a website’s overall usability.
This includes mobile-friendly designs, fast-loading pages, clear information, and intuitive navigation that contribute to better online experiences.
As online visibility competition continues ramping up, businesses of all sizes throughout Columbus and beyond must prioritize website performance and content quality in order to gain and maintain various advantages.
Maintaining a long-term digital marketing approach
Although algorithm updates always generate a lot of attention in the short-term, the Big Fish Local experts are still encouraging businesses to remain focused on the most sustainable marketing strategies—as opposed to making rapid fluctuations with each new update.
These sustainable strategies include local SEO optimizations, ongoing website improvements, consistent content creation, and reputation efforts like link building to effectively strengthen online visibility throughout the foreseeable future.
For Columbus businesses, this most recent core update is yet another reminder that digital marketing is an ever-changing, ongoing investment!
About big fish local
Big Fish Local is an award-winning digital marketing agency based in the Columbus metro area that’s dedicated to supporting businesses with their online visibility through SEO, web design, content marketing, and strategic digital marketing services.
The company has grown over the last 11 years to support organizations across the United States and Canada in various industries by building long-term search performance and sustainable online growth.
The Big Fish Local team is available for comment regarding the impacts of Google’s recent core update, and they can be contacted online or by calling 855-935-4999.
