Imagine a world where an entire demographic is overlooked by a multi-billion-dollar industry—until one entrepreneur decides to change the narrative. That’s exactly what Abel Disla, CEO and Founder of Domepeace, did—revolutionizing scalp care for bald men.
For Abel, it all began as a personal frustration with the lack of scalp care options available for bald men. This frustration soon translated into Domepeace, a brand Abel established to redefine confidence with premium solutions formulated for the unique needs of bald skin. In this insightful conversation, we delve into the heart of Abel’s vision, exploring the lessons learned from his remarkable journey and the future of Domepeace.
1. In your opinion, how has business leadership changed over the past few years? What are the quintessential qualities for a leader to thrive in the competition?
Business leadership has experienced a significant transformation, especially with the shift from traditional corporate hierarchies to a more personalized, community-driven approach. Nowadays, customers don’t just purchase products—they buy into brands that reflect their values, passions, and lifestyles. A modern leader must prioritize authenticity, flexibility, and direct engagement with their audience. For me, building Domepeace wasn’t merely about selling products; it was about starting a movement that empowers bald men and challenges societal perceptions. To thrive today, leaders need to possess:
- A clear vision: Leaders must know precisely what problem they are solving and how their solutions resonate with their audience.
- Resilience: Business is full of setbacks and challenges, but the ability to bounce back, learn, and improve defines success.
- Direct engagement: True leaders constantly dialogue with their customers, understanding their evolving needs and desires.
In this hyper-competitive world, authentic leadership is about building trust and a brand that people genuinely believe in rather than simply trying to push a product on them.
2. Please walk us through your personal/professional journey. What was the turning point that propelled you to venture into the sector you are working in?
My journey began in the military, where I found myself searching for a purpose. I wanted to do something creative, something that would allow me to solve a real-world problem. At that time, I had no idea how to run a business. Still, my younger brother, Edwin, shared a course on Amazon and Shopify, which became the foundation for my entrepreneurial career.
I spent countless hours learning the intricacies of e-commerce—waking up early every morning to study and plan before heading to my military job. But, the pivotal turning point came when I realized that the grooming industry was completely ignoring the needs of bald men. Although I had embraced my baldness, I saw a gap in the market—there were no dedicated scalp care products for men like me. That’s when I decided to create Domepeace, a brand focused on filling this gap and changing the narrative around baldness.
3. What were the different challenges you faced during your remarkable journey?
Starting Domepeace wasn’t an easy feat. One of the significant challenges was navigating the complexities of the business world. Everything was new, from setting up a business bank account to sourcing products and understanding the logistics of shipping to Amazon. Another major hurdle was building trust with customers as a brand-new company—establishing credibility in a crowded market was difficult, and getting those initial reviews and sales was an uphill battle. Content creation posed its own set of struggles as well.
Initially, my videos received very little engagement, and it was mentally tough to stay motivated. Balancing my military career and managing my health—specifically, living with Multiple Sclerosis—added additional layers of difficulty. One of the most challenging times was when I was assigned to lead the largest squadron on base while trying to run Domepeace. I was waking up at 3:30 AM to work on my business before my military shift, all while dealing with partial blindness due to Multiple Sclerosis. Despite the physical and mental challenges, I stayed disciplined and focused, realizing that action without overthinking was the key to pushing through tough times.
4. Whom do you look up to as an inspiration and why?
I find inspiration in people who turn adversity into opportunity. Gary Vaynerchuk is one of my role models—his focus on personal branding and community-building resonates deeply with me. I admire entrepreneurs who have built niche-focused businesses because they prove that success doesn’t come from trying to appeal to everyone. Instead, it’s about deeply understanding and serving a specific group of people. This approach aligns perfectly with my philosophy of serving bald men through specialized products that meet their unique needs.
5. At the helm of the company, what are the roles and responsibilities that you shoulder?
While Domepeace is a team effort, I have a multifaceted role in the company. My brother, Edwin Disla, handles website design, ensuring a seamless online experience for our customers. My cousin, Guery Cordovadisla, manages our SEO strategy, ensuring our products reach the right audience. I’m responsible for product development, branding, marketing, and content creation. Our collective efforts have helped Domepeace evolve into what it is today. We work closely, ensuring each aspect of the business is constantly improving and aligned with our brand mission.
6. Please shed some light on some of the key achievements from your illustrious journey.
One of my proudest achievements has been the positive impact Domepeace has had on people’s confidence. Many men have contacted me via Instagram, expressing how my videos and products gave them the confidence to embrace baldness and finally shave their heads. On the business front, successfully launching our products on platforms like Shopify and Amazon while steadily growing a loyal customer base has been a significant milestone. These achievements go beyond sales—they represent the fulfillment of our mission to empower bald men.
7. How do you keep yourself updated with evolving market dynamics?
Rather than chasing trends, I prefer to stay focused on solving timeless problems. I constantly test products on my scalp, ensuring they meet the needs of our audience. Engaging directly with bald men—listening to their challenges and feedback—keeps me grounded and helps me stay on track. I believe in solving real, ongoing issues, not just jumping on the latest fads, which is why I am confident that the need for proper scalp care will always exist. My job is to ensure we continue meeting those needs in innovative ways.
8. How do you look after your employees? What makes your team and company culture unique?
Domepeace operates like a close-knit family. We are small, but the relationships we have with each other are intense. Our culture is centered around creativity, authenticity, and high standards. Creativity drives us to keep innovating and developing new products. Authenticity is at the core of everything we do, from product offerings to customer interactions. And we hold ourselves to high standards—only offering top-tier products that meet our customers’ expectations. This culture makes working at Domepeace an enriching experience for all of us.
9. How do you ensure a perfect work-life balance? What are your interests/hobbies beyond the cabin?
Maintaining a balance between work and personal life is vital. I make time for fitness daily because it’s part of my brand and lifestyle. Self-care, including grooming and relaxation, is another priority, as it helps me recharge and stay focused. Additionally, I make it a point to spend quality time with loved ones and engage in continuous learning. Whether exploring new marketing strategies or refining our product development, I always strive to grow personally and professionally.
10. What advice would you give to young business leaders?
For young entrepreneurs starting out, I suggest solving a real problem. Consistency is key—don’t expect overnight success, but keep pushing forward. Don’t overthink things too much; action is what drives results. Lastly, authenticity is your greatest strength. People want to connect with genuine individuals, not just brands. Stay true to yourself and your mission.
11. When was the company established? What were the mission and vision behind its foundation?
Domepeace was founded in 2022 with an apparent and meaningful mission: to help bald men confidently embrace their looks through premium, high-quality scalp care products. The inspiration behind the foundation of Domepeace stemmed from my personal experience and realization that there was a significant gap in the grooming market for bald men. While the grooming world catered to every type of hair or skin need, bald men were largely overlooked.
Our mission was simple yet powerful: to empower bald men by offering tailored products that meet their unique scalp care needs, allowing them to feel proud and confident in their appearance. The vision was to provide top-tier products and create a cultural movement that helps redefine the beauty and grooming space by celebrating baldness.
12. What are the products and services offered by the company? How are they different from the competitors?
Domepeace offers a range of premium scalp care products specifically designed to address the unique needs of bald men. We don’t just sell products—we sell solutions that enhance the shaving experience and promote healthier skin and confidence. Our key offerings include:
- Fogless Shower Mirror (12×12) – The largest fogless mirror available on Amazon, explicitly designed to make head shaving more manageable and more convenient in the shower.
- Pre-shave Scalp Oil – This product helps prevent irritation and ensures a smoother, more comfortable shave. Unlike many generic oils in the market, it creates the perfect pre-shave layer for a gentle experience.
- Coffee Scalp Scrub – Our exfoliating scrub refreshes and cleanses the scalp while preventing the buildup of dead skin cells and prepares the scalp for the shave, something that’s often neglected in typical scalp care routines. The natural coffee element also gives it a refreshing feel and scent.
- Mattifying Scalp Moisturizer – This moisturizer hydrates the scalp while reducing shine, creating a fresh, matte finish for a clean, confident look. It’s specifically formulated for bald men, addressing the common issue of shine and oily scalp appearance.
Each of these products is crafted with our target market in mind, making Domepeace distinct from competitors who often offer generic solutions that don’t cater to the unique needs of bald men.
13. Where do you see Domepeace in the next 5-10 years?
In the next 5 to 10 years, I see Domepeace becoming synonymous with baldness, not just as a brand offering products but as a movement that shifts the perception of bald men in society. We aim to be a leading voice in the grooming and self-care industry, helping people embrace their baldness with pride and confidence.
We’re focused on growing our product line to include more items that directly address the needs of bald men, ensuring they feel supported throughout their grooming journey. Ultimately, we aim to create a legacy where Domepeace is not just a brand but a cultural shift that celebrates baldness as a symbol of strength, confidence, and individuality.
