Savvy entrepreneurs are leveraging AI for market visibility and dominance. When used correctly, AI and automation tools have the power to transform how a business operates, at least on a surface level. The limits of AI are decreasing all the time, and tools such as ChatGPT and Google Veo are becoming much more powerful, to the point of not being able to distinguish them from humans. From content to predictive AI, here are some of the best examples.
Understanding Large Language Models
While savvy business owners often have cut-throat instincts, AI tools are reshaping how to identify opportunities. Large Language Models (LLM) such as ChatGPT are helping modern entrepreneurs move beyond guess work and assisting with innovative methods of accessing and winning in markets. Matthew Bertram, creator of the LLM Visibility Stack, is also demonstrating that these tools are no longer the domain of tech companies but are open to all.
AI for Market Visibility with Content Generation
According to HubSpot, businesses that often update a blog get 55% more website visitors than those that don’t. High quality and relevant content is king when it comes to online visibility. This is where AI is being used the most at a consumer level and it shines with content generation:
- AI tools are excellent for helping you brainstorm topics and ideas relevant to a niche.
- Certain tools can quickly come up with powerful social media posts, articles and emails.
- Refining existing content is a powerful way to stay evergreen, and AI tools can do it fast.
Unlocking SEO with AI for Market Visibility
Every business needs a search engine optimization plan to even think about competing and gaining online visibility. SEO is a powerful yet often overlooked tool by leaders who don’t understand the power of web marketing. However, it is a complex subject and discipline that can take years to master. AI can help simplify SEO by suggesting relevant keywords, analyzing content to make it more niche-relevant, and making suggestions for speeding up a website.
Scalable Personalized Marketing
Personalization is a major talking point in the customer experience (CX) today. With thoughtful consideration of the customer journey, a business can become highly visible by standing out due to testimonials and reviews that reflect it. To make a campaign more personal takes time and effort. However, AI tools are able to analyze segmented and individual customer data, offer insights based on this data and even suggest messaging, products and themes for marketing.
Visuals Leverage AI for Market Visibility
You may not be aware, but posts with images receive 40% more engagement (Buffer) than posts that don’t include any. But don’t worry about being media-savvy or an artist, as you can create better content with AI, including powerful visuals that have an impact on an audience.
1. AI-powered images
Creating images with AI was one of the first uses outside of natural language processing and conversation. Today, AI tools can create ultra-realistic imagery with minimal mistakes.
2. Videos created by AI
It was only a matter of time before images became video. You can use tools like Google Veo 3 to create striking videos that look as real as anything by a human, and the limit is your mind.
3. Data visualization
Data can be hard to express sometimes, and even harder to understand. AI tools are excellent at displaying data in a visual way, such as with infographics and engaging chart formats.
Most people are visual learners, and being engaged by striking images helps us process data better. It is also more entertaining, and savvy business leaders are heavily using AI to manipulate audiences with still images, video, and data visualization created by AI tools.
Skyrocketing Social Media Engagement
No business on the planet can ignore social media if it wants to increase online visibility. As free tools, Facebook and X offer low-cost ways to engage with an audience and build a following. However, successful social media campaigns rely on strong management. AI tools can help with scheduling, content creation, such as imagery, and even formulating impactful posts at the right time. This gives businesses a springboard for community engagement and higher visibility.
Analyzing Customer Feedback
Known as sentiment analysis, listening to customers and adjusting operations based on this data is a common practice among successful businesses. Customers are the ones willing to spend money on your products and services, so why wouldn’t you listen to them? Of course, you can’t listen to each individual one. However, there are AI tools that can go through customer data and feedback to find what they like and what they don’t, so you can make better decisions.
Using Predictive AI for Market Visibility
According to Gartner, 85% of customer interactions are managed by automated agents. These agents are excellent at understanding what customers want and need before they even express it. This is because AI tools can analyze masses of data in real time, providing an advantage:
- AI can help predict the products and services that match customer demand.
- This helps leaders and businesses dynamically adjust marketing to resonate with needs.
- This also helps any company stay ahead of competitors via market shift anticipation.
Automated Customer Support
Imagine a worker who doesn’t need to take breaks, sleep, or eat. That was the promise of RoboCop in the 80s! Today, we have something less grandiose but just as impressive. Chatbots and automated customer service support channels are transforming how companies interact with customers. With the right AI tools, there is no reason why your business can’t offer 24/7 support for customers, and they can even do it more efficiently and much quicker.
Summary
Large language models are propelling the growth and adoption of AI tools, and are the main reason why business owners are leveraging AI to make better decisions. Not only text, modern AI tools are also powerful at creating stunning media such as images, video, and data graphics. Of course, there are other support channels that businesses use AI for. One of the most common today is 24-hour customer support with AI agents, ChatBots, and ticketing systems.
