Leadership
1. In your opinion, how has business leadership changed over the past few years? What are the quintessential qualities for a leader to thrive in the competition?
Over the past few years, business leadership has evolved dramatically due to digital transformation, globalization, and a heightened focus on community impact. Leadership today is no longer about authority—it’s about adaptability, innovation, empathy, and vision. Successful leaders must foster collaboration, champion continuous learning, and use technology strategically to drive sustainable growth. Qualities like resilience, authenticity, strategic thinking, and a genuine customer-centric mindset are essential for thriving in today’s fast-evolving market.
2. Please walk us through your personal/professional journey. What was the turning point that propelled you to venture into the sector you are working in?
Anton Fonseka was born and raised in Sri Lanka a beautiful small island nation in Asia with a rich tradition of hospitality, compassion, and caring for others. Growing up in a culture that honors service to the community deeply shaped my values and ambitions.
My professional journey began with a strong focus on digital transformation, healthcare, business consulting, and coaching for small to medium-sized companies, working with multinational companies across varied industries. As my career path expanded into the United States, I identified a significant gap in how home care and healthcare providers approached licensing, compliance, and operational management. Many aspiring providers struggled to navigate regulatory frameworks and build sustainable businesses. Recognizing an opportunity to make a real impact, I combined my expertise in digital innovation with my passion for community service—leading to the founding of CarePolicy.US, Digit9X, HomeCareConsulting.US, HomeCareNews.US, and FindMyCare.US all dedicated to transforming the healthcare ecosystem through technology-driven, community-centered solutions.
3. What were the different challenges you faced during your remarkable journey?
Operating in the highly regulated healthcare sector presented many challenges, especially understanding and complying with the diverse requirements across all 50 states in the United States. Cultural differences, complex licensing processes, evolving market needs, and the pressure to scale while maintaining a personal touch were significant hurdles. Developing automation platforms that are both user-friendly and regulation-compliant was another major technical challenge. However, these experiences only strengthened my drive to innovate and create meaningful solutions that truly serve communities. I am proud to have introduced an automated software solution for self-service across all 50 states, covering all provider and agency types for new startups and new owners entering the home care, home health, group home, and healthcare industries.
4. Whom do you look up to as an inspiration and why?
Anton Fonseka draws inspiration from his father, who was a strong businessman with great leadership qualities, as well as from everyday entrepreneurs and community leaders who quietly transform lives through dedication, innovation, and ethical leadership. Growing up in Sri Lanka instilled in me a deep respect for those who lead with humility, empathy, and service. Leadership, to me, is not measured by recognition but by the real, positive change we bring to people’s lives.
5. At the helm of the company, what are the roles and responsibilities that you shoulder?
As the Founder and Managing Director, Anton Fonseka leads strategic planning, product development, client engagement, brand growth, compliance oversight, and team leadership. He is directly involved in developing new service models, expanding digital platforms, and ensuring offerings remain ahead of evolving market and regulatory demands. Additionally, Anton Fonseka spearheads expansion into emerging sectors like Artificial Intelligence (AI) and real estate technology, delivering comprehensive support for healthcare entrepreneurs.
6. Please shed some light on some of the key achievements from your illustrious journey.
Anton Fonseka takes immense pride in helping over 1,000 startups across the United States establish Home Care, Home Health Agencies, and Group Homes, directly enhancing local communities through improved access to care services. Under his leadership, the first eCommerce-integrated consulting platform for the elder and child care industries was introduced, alongside proprietary automation software designed to streamline administrative and compliance tasks for caregivers, RNs, and doctors. Beyond business milestones, Anton Fonseka’s true achievement lies in creating sustainable solutions that empower entrepreneurs to better serve their communities.
7. Change is the need of the hour. How do you keep yourself updated with the evolving market dynamics?
Anton Fonseka stays updated by continuously learning—engaging with healthcare professionals, participating in industry conferences, and exploring advancements in AI and digital transformation. He maintains an open feedback loop with clients, ensuring agility and proactive innovation remain at the core of his approach to staying relevant in a rapidly evolving industry. In compliance-driven home care services, Anton Fonseka prioritizes staying current with updates and changes to state-specific regulations, reinforcing his commitment to excellence in healthcare entrepreneurship.
8. How do you look after your employees? What makes your team and company culture unique?
Our company culture is rooted in respect, innovation, service, and empowerment. We offer a flexible, supportive environment where creativity is encouraged, and every team member is valued. We combine the structured discipline needed for regulatory excellence with the dynamic, entrepreneurial spirit that drives innovation. Our focus on personal growth, collaboration, and purpose-driven work creates a culture that truly stands apart. We prioritize a positive, supportive attitude that brings value to our team members and reflects in the service they deliver to clients.
9. How do you ensure a perfect work-life balance? What are your interests/hobbies beyond the cabin?
Balance is essential to sustained leadership. I set clear boundaries between work and personal life, prioritize well-being, and ensure I have time for reflection and creativity. Outside of work, I am passionate about travel, exploring new technologies in AI and real estate, mentoring young entrepreneurs, and continuously learning new skills to sharpen my communication and leadership abilities.
10. Please share a piece of advice for young business leaders aspiring to make it big in their career.
Lead with purpose, innovate with courage, and serve with integrity. Don’t wait for the perfect timing—success belongs to those who take action, adapt quickly, and stay grounded in their mission. Focus on building real value, stay customer-obsessed, and remember that real leadership is about lifting others as you rise.
The Company
1. When was the company established? What were the mission and vision behind its foundation?
CarePolicy.US and DIGIT9X was founded in 2019 with a mission to simplify, automate, and accelerate the process of launching Home Care Agencies, Home Health Agencies, and Group Homes across the United States. Our vision is to empower healthcare entrepreneurs by providing them with state-of-the-art tools, expert guidance, and innovative solutions to build sustainable, community-centered agencies and obtain the necessary state licenses for their operational success.
2. What are the products and services offered by the company? How are they different from the competitors?
We offer:
- Licensing consultation tailored for each U.S. state
- Customizable policy and procedure manuals
- Branding and identity development
- Website creation and digital marketing
- Business growth and operational training
- Proprietary software for regulatory compliance and operational automation
Our differentiation lies in our eCommerce-consulting hybrid model, full operational support, state-specific regulatory expertise, and technology-driven solutions. We don’t just consult—we build the digital and operational backbone for successful care agencies, significantly reducing stress and workload by handling the most complex and time-consuming tasks.
3. What is the reason behind the long-standing success of the company?
Our success is rooted in three key pillars: Innovation, Compliance, and Community Impact. We stay relentlessly focused on creating solutions that simplify healthcare entrepreneurship while delivering real value to the communities our clients serve. Our blend of personalized support, cutting-edge technology, and deep regulatory expertise uniquely positions us in the market. We work with our clients until they are fully satisfied, ensuring we never leave a client halfway. We are dedicated to providing ongoing support, building long-term relationships, and making a meaningful difference in their lives.
4. Please share some testimonials/feedback from your valuable customers.
Our clients often express that they felt fully supported throughout their licensing journey and beyond. Many share that without our expert guidance, launching their agencies would have been overwhelming or even impossible. We have been recognized for offering competitive pricing that remains unmatched in the industry. Clients consistently value the personalized attention, professionalism, and confidence we provide in helping them realize their vision of serving their communities.
5. What are the products/services we can expect in the future?
We recently launched a community forum where all home care owners in the U.S. can connect with peers facing similar questions and challenges. We facilitate expert consulting—free of charge—within the forum to encourage collaboration, problem-solving, and knowledge-sharing. This was a major gap in the industry that we identified and addressed to better serve our community.
In addition, we are expanding into AI-powered automation platforms to further optimize agency management and compliance processes. We are also preparing to launch a real estate platform to connect healthcare providers with regulation-ready properties, helping them grow faster with confidence and compliance already built into their operational foundations.
