What happens when fashion designers have no reliable partner to bring their ideas to life? Endless delays, poor quality, and missed opportunities can stop creative visions from ever leaving the sketchbook. That’s why a platform that connects creativity with action is so important—guiding designers from concept to production with confidence, quality, and efficiency. Behind this progress is strong leadership—leaders who tackle challenges, create innovative solutions, and empower designers to succeed without compromise.
Elad Borenstein, Founder and CEO of Brunnei, has been that driving force, leading the company’s rapid global rise with an end-to-end platform that transforms ideas into reality. Drawing on his deep fashion expertise, he turned early setbacks into opportunities by streamlining processes, improving quality control, and rebuilding client trust.
Key achievements under his leadership include:
| Sales Growth & Quality | 300% sales growth and a reduction of production issues to below 2% |
| Global Expansion | Operations expanded into Dubai, Morocco, the Philippines, Brazil, and Israel |
| Client Base | Daily service to 250+ brands worldwide |
| Celebrity Collaborations | Created looks for Demi Lovato, Maya Diab, and others, featured in Vogue, Esquire, and L’Officiel |
By fostering a culture of transparency, innovation, and true partnership, Elad has positioned Brunnei as far more than a production company—it is a trusted global partner that empowers designers to succeed without compromise.
The Birth of Brunnei
Brunnei was born from Elad’s professional journey and personal evolution. While serving as a business partner and CEO of the Idan Cohen fashion house, he transformed the label into an international brand with 60 sales points worldwide in just seven months. During this experience, he recognized a major gap in the industry—many talented designers had creativity but lacked the right tools and support to bring their ideas to life.
Drawing on his extensive background in fashion and deep understanding of production and brand management, he has also been invited to deliver lectures at leading fashion schools around the world, including Marangoni, Wezo, and others. Motivated to close this gap, he founded Brunnei as a comprehensive platform guiding designers through every stage of brand building, from concept and logo creation to prototyping and production.
Facing Production Issues and Client Delays
In its early days, Brunnei faced significant challenges as its operations system was not yet fully streamlined. The company dealt with production issues, client delays, and quality defects, with the situation reaching a low point when a client published a negative article during a critical phase of internal changes. While the team was already reorganizing and beginning to see improvements, the article hurt the company’s reputation, creating the impression that Brunnei was focused more on appearances than stability.
To address the crisis, a dedicated team of experts worked tirelessly to support the affected clients, while media coverage quickly shifted from praise to criticism, with some questioning Brunnei’s readiness to operate in the industry. Despite the setback, the company rebounded strongly, achieving over 300% sales growth and reducing production issues to less than 2%. Since then, Brunnei’s service and quality teams have kept working nonstop, making sure clients are always happy and results stay consistent.
Guidance and Support from Concept to Completion
Brunnei’s core mission is to give peace of mind to everyone in the fashion industry by allowing designers to focus fully on their creativity while the company ensures flawless execution. From offering early-stage guidance and advice to managing production with speed and efficiency, Brunnei supports designers at every step of the journey. This vision is deeply shaped by values of transparency, honest feedback, and building genuine connections. The culture at Brunnei reflects these personal values, fostering true partnerships where success is shared—when the end customer loves the result, the designers and Brunnei celebrate it equally.
Expert-Led Design Guidance
What truly sets Brunnei apart is its unique workflow, built on the expertise of trained fashion designers with academic degrees. Unlike typical factories, where staff often lack a fashion background, Brunnei’s team has the knowledge and skill to guide clients through every detail of garment creation. Their approach covers the entire journey—from the first concept to the final shipment—so nothing is left to chance.
Key differentiators include:
- A team of trained fashion designers with academic degrees guiding every detail of garment creation
- An end-to-end approach from concept to shipment, ensuring nothing is left to chance
- 24/7 personalized client support via WhatsApp groups, virtual calls, and joint measurements
- A blend of technical expertise and personal service that guarantees precision and reliability
Tracking Every Stage of Production
Brunnei’s approach to solving industry challenges combines technology with transparency.
Brunnei relies on two core innovations:
- 3D visualizations, which help identify and resolve most issues before the first sample is produced
- A real-time alert system that tracks every stage of production
Together, these tools give clients full visibility into their collection’s progress, minimize errors, reduce delays, and ensure that designers feel confident and in control from start to finish.
Proactive Guidance Rooted in Industry Experience
Brunnei stays ahead of industry trends and anticipates market shifts by leveraging the founder’s seven years of hands-on experience in building and managing a fashion brand. This extensive experience provided deep insights into every aspect of a fashion business—from design and production to financial management and understanding the end customer. By applying this practical knowledge, Brunnei can proactively tailor solutions to meet clients’ evolving needs, offer guidance rooted in real-world experience, and implement strategies that keep the company and its clients at the forefront of industry innovation.
Rapid Workforce Expansion
Recent growth highlights:
- Workforce doubled in the past year
- Revenue tripled despite early challenges
- Services now delivered to 250+ brands daily across 5 countries
These numbers showcase Brunnei’s rapid expansion, resilience, and increasing global presence in the fashion industry.
Commitment to Client Privacy and Confidentiality
Brunnei places a strong emphasis on client privacy. Since many fashion designers prefer to keep their production locations and suppliers confidential, the company never shares a brand’s name without explicit approval. Each client’s work is kept completely separate, ensuring that no brand is exposed to the operations of another. Protecting confidentiality remains one of the company’s core values.
Continuous Improvement
Brunnei actively gathers and incorporates customer feedback by making quality control a central part of daily operations. The company continually updates work procedures, monitors product quality closely, and refines client communication to ensure responsiveness and availability. This approach allows Brunnei to address criticism effectively, make necessary adjustments promptly, and continuously improve its processes, ensuring that products are delivered efficiently and to the highest standards.
Setbacks Are Part of Success
Elad advises that success often comes after a series of disappointments and setbacks. Every project may begin with missed deadlines, quality challenges, and unforeseen obstacles, but true progress comes from the determination to keep improving and moving forward. He emphasizes the importance of maintaining balance and personal well-being alongside hard work, recommending that leaders dedicate time each day to activities they truly enjoy. For example, spending two hours at the gym to disconnect, recharge, and care for body and mind helps cultivate the energy, focus, and passion necessary to achieve lasting success.
| Elad Borenstein’s 5 Powerful Business Mantras Turn Setbacks into Opportunities: Every challenge is a chance to innovate and grow. Bridge Creativity with Execution: Empower ideas with structured processes and expert guidance. Lead with Transparency and Trust: Build genuine partnerships to inspire confidence and loyalty. Prioritize Continuous Improvement: Constantly refine systems, quality, and client experience. Balance Passion with Well-Being: Sustained success comes from caring for both mind and body. |
