Datiphy Inc.- Know Your Data

Ted Ho CEO Datiphy Inc.

Corporate databases are typically protected by a firewall, behind many layers of business applications – not much thought is given to their potential risk for compromises. These databases contain highly valuable data making them the logical target for malicious attacks.

Datiphy’s DatiDNA mapping of all database transactions can help bring these data breach events to light immediately.

In this interview with The Enterprise World, Mr. Ted Ho, CEO of Datiphy Inc. talks to us about the inception of the company and its how it is helping the organizations with its services.

Tell us about Datiphy.

Founded in 2015 in San Jose, CA, Datiphy delivers solutions to protect crucial business data and provide data intelligence on operations wherever data is stored whether it is on-premises, in private or public clouds. The key technology is our Adaptive Data Behavioral Model™ (also called DatiDNA™) which provides risk assessments by analyzing database transactions in real-time. Our highly scalable solution consists of Host and Network Agents that deliver in-depth activity monitoring of databases. Our enterprise-level platform uses behavioral analytics, and data-centric auditing and protection capabilities to mitigate risk.

What were the initial challenges you faced?

We faced a longer than expected sales cycle.  The value of a behavior and risk score-based approach is a new concept for many clients. It took pre-sale time to educate customers on the benefits our solutions would provide.

Which was that point that triggered the growth of the company?

Datiphy’s cloud solutions provide an extra edge for companies as we remedy the issues with time and geographical boundaries to reach worldwide customers. The fact that Datiphy can provide critical information about an organization’s data activity in the cloud is the unique selling point that sets us apart from the competition. Datiphy will continue to introduce various capabilities to visualize an organizations’ entire enterprise data lifecycle in the future as well.

How have the company graphs changed since the foundation? Can you share a few statistics?

The company has grown significantly in the APAC market and is all set to conquer the US market in the next few years.

What is the reason behind your company’s long-standing success?        

Datiphy’s mission is dedicated to the continued innovation of security technologies that provide comprehensive scalable database security and management solutions. Datiphy currently has more than a dozen US technology patents along with additional pending patents to meet the market’s new security challenges.

The Products/Services-

What are the products/services the company focuses on? How are your services different from those in the market?

Datiphy delivers products and solutions for database auditing, compliance, forensics, and behavior analytics for mid-sized and large enterprise customers to provide visibility into managing all database transactions.  Our unique approach protects databases and deliversrisk mitigation and contingency methods in the event of a data breach. Our solution performs continuous data auditing and protection giving customers control over database activity monitoring, breach detection, threat prevention, asset auditing, and intelligence on operations.

Our product is a next-generation Database Activity Monitoring (DAM) that is a hybrid of User and Entity Behavior Analytics (UEBA) and Data-centric Audit & Protection (DCAP) for dynamic database security and risk assessment. This innovative approach automatically organizes data and data transactions into assets for easy control and management.

How do you decide to take the company a step further in terms of your products/services?

We do not consider ourselves to be just a solutions provider; Datiphy’s technology extracts the real value from data and aims to help customers not only protect their data but further improve their daily operations through data intelligence.

Is there any new addition to the list of products/services? Anything exciting you would like to share?

DNA in life science can identify susceptibility to sickness, disposition to illness, and even life span. Similarly, Datiphy developed our Data DNA model which contains fundamental building blocks to correlate sensitive database activities and determine the health and risk of a business. Datiphy identifies the genetic marker of sensitive data, maps it to the baseline of assets, events, and policies, and is able to discern negative behaviors allowing for risk alert and reporting.

Datiphy solutions provide evidence, context, and the mechanism by which malicious individuals gain access to your sensitive data.

Datiphy solutions provide evidence, context, and the mechanism by which malicious individuals gain access to your sensitive data. By piecing together a timeline of events, a threat intelligence model can be created to track user data accessing behavior. Based on the Data DNA models and analysis, Datiphy Enterprise can report data exfiltration, signal the violation, trigger alerts, identify the source, and inform your SIEM tools for actions.


What do you think are the responsibilities of an entrepreneur?

  • Constantly creating new opportunities and standards.
  • For customers, the opportunity of having a better or best solution or/and services that costing them less.
  • For employees, the opportunity of utilizing their talent, accelerating their career path, and increasing their wealth.  

Can you please brief us about your professional experience?

Educated, trained, worked, and managed in the software engineering field throughout the majority of my career.  Back in 2003, I bootstrapped a high-tech start-up, Gigamon, and took on the position of CEO when  my co-founders and I came out with an idea that would  create value for both customers and employees.

What are the key achievements of your entrepreneurial journey?

Bootstrapped a company (Gigamon) that created new product lines, solved major problems IT professional faced daily, created and defined a brand new market – Network Packet Broker which major market analysts had not previously considered.

How do you look after your employees? What makes your team unique?

First, build up the right company culture and treat each employee as a family member – show them that you care and share all the good and bad times together. Our team is composed of diverse and talented individuals who communicate openly and offer support to each other — everyone has fun working together.

Great vision without great people is irrelevant.

James Collins

Personal Questions-

Can you tell us which your favourite book is? And your favourite part of the book (if any)?

“Good to Great” by James Collins.  I like the quote “Great vision without great people is irrelevant

One person who you admire the most?

In the past – Bill Gates

Now – Elon Musk

Whose business story do you find the most inspiring?

How HP started – two co-founders, Bill Hewlett and David Packard, met, came out with their idea and started their company from Packard’s garage in 1938.

Which is the most inspiring quote you have read?

You must master the rules before you can break the rules.

Constant vigilance- a need or a strategy? Please share your views.

The only constant in business is change. With that being said, constant vigilance is a MUST.  Plan for the worst but aim for the best.

It’s a rat-race out there. How do you cope with that?

I believe based on my own experience that timely delivery of high quality products/solutions earns the trust of customers and is the best way to develop a good reputation to beat  out all competitors.

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