Digital Vs. SaaS Marketing Agencies: What Are Their Differences?

Digital Vs. SaaS Marketing Agencies What Are Their Differences

A marketing agency is a type of business that assists other companies in efforts towards promoting through marketing. Their main goal is to increase awareness while also getting their client’s products or services noticed to generate the results they desire. Digital and SaaS agencies are both types of marketing agencies, but there are differences to take note of.

Everyone knows that marketing is important for any business to succeed. But not everyone knows that to be successful, your business needs to have the right marketing strategy and work with the right agency to make it happen.

Suppose your business is related to technology or software. In that case, you might need to look at different SaaS marketing agencies to help you out instead of finding a general digital marketing agency.

But if your business is related to digital services such as web design or e-commerce, you might be thinking about which of the two types of agencies can help you.

What Is a Digital Marketing Agency?

Digital marketing agencies mainly focus on helping businesses create better customer experiences throughout all stages of the internet marketing process. They use a combination of online tools and digital media to help generate responses from prospects and convert those leads into sales. In the end, digital marketing agencies build a more effective website and provide ongoing support by creating engaging content as well as staying on top of the ever-changing digital landscape.

What Is a SaaS Marketing Agency?

SaaS marketing agencies are mainly concerned with helping companies grow revenue through acquiring new customers. They are technology agnostic, meaning they don’t place their faith in any one type of software or technology for growing business and generating sales. SaaS marketing agencies constantly collect data to understand what’s working and what’s not, ultimately allowing them to provide new strategies for their customers.

Key Differences: Digital & SaaS Marketing Agencies

If you’re trying to figure out which one you need, and if you already know then which one you want, this article will go over the differences that define how they could help you.

1. Specialization

One of the most significant differences between digital marketing and SaaS marketing is what they specialize in. A digital agency specializes in anything related to digital services, such as websites, social media campaigns, design for apps or games, or anything else that’s done online. Digital agencies can also do campaigns for products or services that are not strictly digital but need online promotions.

Meanwhile, SaaS agencies are meant for businesses related to software or technology, so digital isn’t their thing. That isn’t to say SaaS agencies can’t work with digital companies. Still, they specialize in helping software and technology companies with whatever they need, such as branding or getting their product out into the market.

2. Scope

Both digital and SaaS agencies usually work with multiple clients at once to ensure everyone gets the attention they need. But unlike digital marketing agencies, SaaS ones tend to be smaller because of their focus and specialty, which means that sometimes you might get a bigger slice of their time and attention than if you had gone with a digital agency.

With that said, because digital agencies are bigger, they can sometimes do more things at once. So, if you don’t want to be pushed to the side and find that your marketing needs are being ignored, it might be better for you to go with a SaaS agency instead.

3. Technical Understanding

Because SaaS agencies focus on helping other companies grow and succeed, they focus on understanding the technical challenges faced by their clients. It means that they have a deep understanding of the technologies those companies offer and use, as well as what those technologies do and why they’re needed in the first place.

Digital agencies don’t necessarily need to know all that much about how their client’s digital products work. Because the focus is on online advertising and marketing, a digital agency might just need to understand how a website works and what types of campaigns it should have.


In conclusion, there are many differences between SaaS and digital marketing agencies that cannot be ignored. Although both are involved in marketing, they are ultimately two different things and should be handled by experts in their respective fields.

There’s no ‘best’ answer when figuring out which one is right for you because every business is different and what works for one might not work for another. Digital or SaaS marketing agencies are perfectly capable of helping businesses to grow. The only thing you have to do is determine the type of business and whether you want more specialized help or can afford to have more generalized assistance.

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