The best way to grow your Instagram organically in 2023 by following is to first establish a community there and then generate material that is of high quality and value. You will push yourself beyond your comfort zone as your impact grows on Instagram (or any other platform), whether that be in terms of revenue, trying out a new trend, or possibilities, or being a thought leader in your specialized field.
However, the basis, which is your community, should never be altered. Because your platform is nothing more than an additional account if you do not have a community that supports the impact you have built up there.
Here are the best tips to grow your Instagram organically in 2023;
1. Curate Your Instagram Feed for a Strong First Impression
In order to grow your Instagram organically in 2023 convert profile visits into followers, it is essential to have a well-planned Instagram feed that prominently displays your particular area of expertise. You want the person who comes on your profile to immediately grasp what your account is all about the moment they see it. Use an Instagram feed planner, such as Later’s Visual Planner, to curate your Instagram feed before you upload content to it. This will help you create a consistent look that is conducive to your business.
2. Develop Content That Is Highly Shareable (Including Memes)
Developing content that is worthy of being shared is an excellent place to begin when it comes to reaching new audiences in a natural way. The utilization of motivational quotations, instructive carousel articles, and memes that are relevant to current events are all tried-and-true forms; moreover, it only takes one viral post to reach thousands of individuals.
Memes in particular are very effective in generating viral reach, particularly when they capitalize on something that is currently fashionable in the world of pop culture. They are often humorous or witty, and the mix of text and images is almost always present in each one (a photo, GIF, or video). You need to strike a balance between the trendy imagery you’re working with, the mood of your target audience, and the specific niche your business occupies in order to develop a meme that is really effective.
3. Optimize Your Post Captions for Search with Instagram SEO
The most important Instagram tip for expanding your following is to optimize your posts so that they are found through search. It has been shown that using Instagram SEO makes it simpler for new people to locate your account. Users in six different countries who speak English now have the ability to search Instagram using keywords, according to a recent upgrade that was sent out by Instagram.
According to a spokesman for Instagram, as reported by The Verge, the team takes into consideration a variety of aspects in order to surface relevant results. These elements include “the sort of material,” “captions,” “when it was uploaded,” and more. In addition to that, it makes use of machine learning to “identify the stuff that is relevant to you that is of the greatest quality.” For the time being, only grid postings will be shown.
4. Tap Into Instagram Reels
Most important to grow your Instagram organically in 2023 is Reels on Instagram. If you haven’t started posting Instagram Reels by now, you could be passing on a significant chance to increase the number of people who follow you on Instagram. The short-form, looping video feature known as Reels on Instagram is still one of the most efficient methods to attract new audiences on the platform.
Viewers in the Reels feed, in contrast to the majority of the Instagram experience, are presented material of high interest from people they follow as well as users they do not follow, which leads to higher interaction. This indicates that the Reels you generate may easily go far beyond your following list, which will help enhance your exposure and expand the number of followers you have.
5. Collaborate with Prominent People and Established Brands
A huge win-win situation may be created by forming partnerships with other firms and influencers that share similar values. You will be able to take advantage of the benefits associated with brand connection and access an additional potential following pool.
The most exciting part? There is no need for joint ventures to be financially prohibitive. Some of the most successful ones are those that are uncomplicated and advantageous to both parties. For instance, the cosmetics shop SpaceNK collaborated with a location known for its high-end resorts to provide the chance for members of their community to win a private vacation.
6. Hold a contest or giveaway on Instagram.
Holding a giveaway on Instagram might be one of the most successful strategies to use if you want to rapidly increase the number of people following you there. You have the opportunity to reach thousands of new prospective followers if you have the appropriate plan, all while simultaneously strengthening the feeling of community that surrounds your business.
Be sure to provide clear entry conditions that support your development objectives, such as tagging a friend in the comments, posting to Instagram Stories, and following your account in order to be eligible for the giveaway. Giveaways on Instagram may be particularly useful when they are conducted in collaboration with a creative or business that appeals to the same demographic as your audience.
7. Invest in a Hashtag Strategy
You shouldn’t ignore the fact that hashtags on Instagram are one of the most powerful instruments to grow your Instagram organically in 2023. After analyzing over 18 million Instagram feed posts, we came to the conclusion that increasing the number of hashtags in a post from one to thirty results in an 11% increase in the reach rate, from 24% to 35%.