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You Won’t Believe How Much Does Facebook Pay for Views—Here’s the Breakdown

From $0.01 per view to $5 per 1,000 views, how much does Facebook pay for views in 2025? Learn how creators earn through in-stream ads, Stars, Reels, and subscriptions—and what factors affect your payout potential.
How Much Does Facebook Pay for Views?-1K, 10K, 100K, and 1 Million | The Enterprise World
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Thinking of becoming a Facebook creator? Before you hit “Post,” you’re probably wondering how much does Facebook pay for views, how those likes and views translate into actual dollars, and whether the platform’s payout can turn your side‑hustle into real income. Let’s understand Facebook’s revenue programs, and how much does Facebook pay for views. from in‑stream ads to bonus funds, so you know exactly what it takes to monetize your content and how much you can earn per view. Ready to see whether Facebook fame pays? 

Facebook Monetization Eligibility Criteria in 2025

As of 2025, to monetize your content on Facebook, your Page or profile must meet the following criteria:

  1. Comply with Facebook’s Partner Monetization Policies and Content Monetization Policies.
  2. Have 10,000 followers OR 600,000 total minutes viewed in the last 60 days, including live and on-demand videos.
  3. Five or more active videos.
  4. Be located in an eligible country.
  5. Be 18 years or older.

For Facebook Reels, eligibility requirements may be different and typically favor creators with consistent short-form content performance.

How much does Facebook pay for views? 

Earnings on Facebook depend on various factors like audience location, engagement, content quality, and Facebook’s monetization policy. Facebook provides a flexible system for compensating content creators based on the number of video views. The platform pays creators between $0.01 and $0.02 for each video view, though this rate is not fixed. 

Learn More: Facebook-A Global Platform Driving Business Growth and Economic Development

Does Facebook Pay Directly for Video Views?

How Much Does Facebook Pay for Views?-1K, 10K, 100K, and 1 Million | The Enterprise World
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For standard in-stream video ads, Facebook pays creators around $2 to $5 for every 1,000 views in 2025. This means that for every thousand people who watch your video with ads, you can expect to earn between $2 and $5. Your earnings depend on advertisers and the number of video views. One type of in-stream ad is pre-roll ads, which are short ads that play before your video starts. 

How Much Does Facebook Pay for Views ?- 1K, 10K, 100K, and 1 Million

Facebook Payments for Video Views:

➤ 1,000 Views:

To start earning money on Facebook videos, you need at least 1,000 views. For this amount, Facebook pays between $8.75 and $10. This requirement helps ensure that only videos that attract a good number of viewers can make money.

➤ 10,000 Views:

At 10,000 views, you can earn about $48. This figure is based on the average payment for ads shown in the videos, where advertisers pay roughly $8.75 for every 1,000 views, and content creators keep 55% of that.

➤ 100,000 Views:

If your video hits 100,000 views, you can expect to earn between $875 and $1,000. Your earnings can vary based on factors like video quality, who is watching, and how much advertisers are willing to pay.

➤ 1 Million Views:

For 1 million views, you could earn anywhere from $1,000 to $10,000. This wide range is due to different factors, such as the type of content, viewer engagement, and how you choose to monetize your video (like using ads, sponsorships, or selling products).

➤ 1 Million + Views:

As your views go up, so do your potential earnings. However, the exact amount you can make still depends on similar factors as before, such as content quality, audience interaction, and the monetization methods you use.

What are the Ways to Earn Money from Facebook Views?

Let’s break down the primary monetization paths that convert your video views into revenue:

How Much Does Facebook Pay for Views?-1K, 10K, 100K, and 1 Million | The Enterprise World
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1. In-Stream Ads

  • Available for videos longer than 1 minute.
  • Mid-roll ads appear after the first 60 seconds.
  • Best suited for long-form content creators.

2. Facebook Reels (Short Videos)

  • While the Reels Play bonus has been phased out in some regions, Facebook may still offer performance-based payments to selected creators.
  • Reels can also include ads, allowing creators to earn from short-form content.

3. Facebook Stars

  • Fans gift the Stars during live videos or premieres.
  • Facebook pays creators $0.01 per Star received.

4. Subscriptions

  • Followers can subscribe for exclusive content.
  • Creators receive recurring monthly income.

5. Brand Collaborations and Sponsored Content

  • Facebook also serves as a platform where creators can secure partnerships with brands.
  • Earnings can be far more significant than ad revenue, depending on follower count and engagement.

What are the Factors That Influence How Much You Earn per View?

Various factors can affect monetization on Facebook. 

  1. Audience Location – Views from countries like the U.S. and the U.K. pay more.
  2. Video Length – Longer videos allow more ads and higher earnings.
  3. Engagement Rate – More likes, shares, and comments increase revenue potential.
  4. Content Quality – High-quality, original content performs better with advertisers.
  5. Watch Time – The longer people watch, the more ad revenue you earn.
  6. Ad Type & Placement – Skippable vs. non-skippable ads affect earnings.
  7. Niche or Topic – Topics like finance or tech tend to attract higher-paying ads.
  8. Ad Performance – It includes metrics like click-through rate (CTR), view duration, engagement, and conversion rate.
  9. Audience Demographics – It is the basic details about the people who watch your videos.
  10. Followers – The number of followers affects your earnings because a larger audience increases your content’s reach, engagement, and eligibility for monetization programs.

Read More: How to Optimize Your Facebook Ads for Maximum Conversion Efficiency?


Is It Easier to Monetize on Facebook Compared to YouTube?

It depends on the content strategy you plan for the respective platform. YouTube monetization polices are different from Facebook’s monetization policy. YouTube provides more consistent ad income for creators of long videos and usually pays more for each view compared to Facebook.

How Much Does Facebook Pay for Views?-1K, 10K, 100K, and 1 Million | The Enterprise World
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Are Creators Shifting to Facebook for Better Earnings?

There was a slight change as creators were experimenting with the platform change. To win back its creator, Facebook (Now Meta) has announced that it’s adding Facebook Stories into its creator monetization program, which will give creators another way to earn money in the app.

Conclusion 

So, how much does Facebook pay for views? The answer largely depends on the method of monetization being used. Facebook doesn’t reward views alone; instead, creators earn from views when monetized through specific programs, like in-stream ads or bonus schemes.

FAQ: 

1. How Many Followers or Views Do You Need to Start Earning?

You don’t necessarily need millions of followers to start earning, but you do need a minimum requirement, like In-Stream Ads, 500+ Followers to earn stars, & Subscription for which you require 10,000 Followers.

2. How much does Facebook pay per 1,000 views?

You can expect to earn between $2 and $5. However, this amount can change a lot based on factors like where your audience is located. For example, viewers from the U.S. and Europe usually bring in higher earnings.

3. Does Facebook pay monthly?

When you will get paid: Payments are sent out around the 21st of each month for the money you earned in the previous month. For example, if you earned money in January, you will receive it around February 21st.

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