Gurgaon, India – December 09, 2025: Hybrid, the global programmatic advertising platform,
recently announced the arrival of its founders, Dmitry Cheklov, Sergey Kovalev, and Vladimir
Khudyakov in India this week. Hosted in the company’s Gurgaon office, their arrival highlighted the
company’s commitment to strengthening its operations and industry partnerships in one of the
world’s fastest-growing markets.
Focusing on the company’s achievements and learnings of the past few years, the aim of the visit
was to mobilize the vision for Hybrid’s next chapter, which includes deepening investments in AI and
strengthening India’s role as a key innovation hub. It was also a time of deep reflection on the
company’s remarkable growth from a small, ambitious team to a global programmatic powerhouse
that serves 200+ top-tier brands and agencies.
“India represents one of the most dynamic markets for programmatic
advertising,” said Dmitry Cheklov, Global President & Founder, Hybrid.
“It is especially exciting, not just for its scale, but for the speed of
innovation and adaptability. Indian brands and agencies are adopting AI-
driven, privacy-first solutions faster than many mature markets, and are a
creative and technological force driving the next era of digital
advertising,” he continued.
Hybrid’s in-house mobile programmatic platform Hybe and its CTV offering drew
significant interest. With it, brands can now connect ads on Smart TV with mobile
campaigns that can drive app downloads and boost user retention. “We are excited to
see the full extent of the synergy between ads on Smart TV and mobile performance
advertising that will seamlessly bridge the gap between awareness and action,” said
Vladimir Khudyakov, Co-founder and CEO, Hybe.
Beyond business, the founders also had a chance to connect personally with the Indian team and to
experience the rich culture, warmth, and creative energy.
Sergey Kovalev, Global COO, Hybrid added, “The hospitality we’ve experienced,
and the openness of the Indian team have been truly inspiring. India’s spirit of
innovation and community perfectly aligns with Hybrid’s culture.”
The founders’ visit marks a significant milestone in Hybrid India’s journey of growth and innovation,
setting the stage for future collaborations and partnerships, and accelerated expansion of
programmatic solutions.
“We are excited to keep transforming the programmatic advertising landscape in India. In the past,
we’ve successfully aligned the interests of both brands and agencies by delivering outstanding
campaign results with advanced tools that deliver scale and performance,” Shreyas Sathe, CEO,
Hybrid INSEA commented.
About Hybrid
Hybrid is a global ad tech ecosystem empowering brands and agencies with advanced solutions for
buying and optimizing digital advertising campaigns. Backed by over 14 years of technology
innovation, Hybrid’s proprietary AI and ML algorithms offer comprehensive programmatic ad buying
and non-cookie-based contextual targeting capabilities.
The company delivers customized, performance-driven solutions through its Hybrid Platform, a full-
stack DSP featuring integrated tools for ad creation, launch, optimization, and reporting, along with
products like Hybrid Places, Hybrid Triggers, TV Sync, and OTT/CTV. Complementing this, VOX,
Hybrid’s AI-driven contextual advertising solution with innovative, eye-catching formats such as
WOW, stripe, flip, etc, enables privacy-friendly, cookie-free targeting across channels to drive greater
campaign relevance and effectiveness.
Media contact:
Adhish Kacker
Senior Marketing Manager – India
Hybrid
a.kacker@hybrid.ai
