Instagram is a social media platform built around sharing photos and videos. It was created in 2010 as a subsidiary of Facebook and has since grown to have over 1 billion active users. The Social Media platform is especially popular among businesses, with over 80% of brands on Instagram saying that it provides a good return on investment.
Anyone struggling to obtain Instagram followers or likes can look to make use of Twicsy’s Instagram followers. We do not have to go it alone with social media platform tips and tricks because there are companies that can help us to grow our business on social media platform.
Popularity of Instagram
Instagram’s popularity among businesses is due to its high engagement rates. Engagement on Instagram is defined as the number of likes, comments, and shares a post receives. Instagram posts with hashtags receive 24% more engagement than those without hashtags, and posts with geotags receive 79% more engagement than those without geotags. Instagram’s engagement rates are significantly higher than those of other social media platforms, such as Facebook and Twitter.
If you want to be noticed as a business, large or small, then Instagram provides you with that platform of opportunity. It can mean all the difference in terms of selling more products or services because of not losing out to the competition.
Attracting customers is about making information available to them and purchasing as easy as possible. Initial promotion and buying links can be on Instagram, or we can link to our business website to complete a transaction or for more information.
Reaching Out to Customers with Instagram’s Features
For businesses, Instagram provides an opportunity to reach a large number of potential customers with relatively little effort. Instagram also offers some features that businesses can take advantage of, such as Instagram Stories and Instagram Shopping.
- Instagram Stories is a feature that allows businesses to share photos and videos for just 24 hours. The feature can be used to give customers a behind-the-scenes look at the business or to promote special offers and discounts.
- Instagram Shopping is a feature that allows businesses to tag products in their Instagram posts. Customers can then click on the tagged product to be taken to the product page on the business’ website. Instagram Shopping is a great way for businesses to increase website traffic and sales.
How to Use Instagram Effectively
Instagram is a powerful social media platform tool that businesses can use to effectively reach their target audiences. By using Instagram’s various features, businesses can share interesting and engaging content that will capture the attention of their followers.
One of the best ways to use Instagram for business is to post interesting and eye-catching photos. By posting high-quality photos, businesses can increase their Instagram following and improve their brand image. Then take note of its features designed for business purposes such as the above-mentioned Instagram Stories and Instagram Shopping. Not to use all of Instagram’s features is to not have Instagram working fully for your business and bringing out its potential in meaningful ways such as increased sales and promotion not so possible elsewhere.
By using Instagram effectively, businesses can reach a large number of potential customers with relative ease. Instagram’s proven engagement rates and various other features make it an ideal platform for businesses to promote their brand and increase their sales performance.
Due to its high engagement rates, Instagram is an extremely popular social media platform among the online business community. It is especially popular among businesses that have learned to take advantage of its features that reach out to more potential customers. This is then achieved will relatively little effort in comparison to achieving the same promotion elsewhere. So, look to increase your brand and product’s popularity today by either introducing yourself to Instagram for the first time or by making more of it as a business.