The medical diagnostics sector has experienced significant transformation in recent years, particularly in the wake of the global pandemic. The adoption of biosensors, companion diagnostics, AI and advanced analytics, and remote diagnostics has fueled the evolution of the medical diagnostics industry. In response to these emerging trends and evolving customer demands, medical diagnostics companies are striving to offer innovative solutions.
Amid the influx of new players in the diagnostics market, Lifecare Diagnostic & Research Center has consistently stayed ahead of the curve, providing best-in-class diagnostic services for over 28 years. Established in 1995 and based in Mumbai, India, the company is committed to creating a healthier society through advanced diagnostics supported by excellent quality and technology. Lifecare Diagnostic is dedicated to human care, offering excellence in diagnostic services and elevating health standards through preventive care. It is NABL accredited and ICMR certified lab and diagnostic centre.
Driving Innovation and Convenience
Lifecare Diagnostic was founded by Dr Vinay Goel, who envisioned a multi-diagnostics center under one roof—an unconventional concept at the time. In the past, individuals had to visit different locations for various medical tests, making timely diagnosis a challenge. Driven by the belief that consolidating diagnostic services would expedite the diagnosis and subsequent therapy, Lifecare Diagnostic pioneered the concept of a comprehensive diagnostic center.
Recognizing the importance of preventive care, Lifecare Diagnostic sought to educate people about the significance of proactively managing their health. By promoting a preventive approach, the company aimed to empower individuals to prioritize their well-being before falling ill. In the mid-1990s, Lifecare Diagnostic became one of the early pioneers to offer health checkup packages, which are now widely recognized across multiple centers.
Overcoming Challenges and Ensuring Quality Service
Like any successful business, Lifecare Diagnostic encountered several challenges during its initial years. The primary hurdle was persuading healthy individuals to invest in health checkups. It took time for people to grasp the concept and adapt to the idea of preventive care. However, as Dr Vinay Goel observed, with the passage of time, people began appreciating the benefits and returning to the company.
Effective marketing was another hurdle for Lifecare Diagnostic. Dr Vinay Goel, although a doctor by profession, learned the fundamentals of running a business, including developing a business plan and implementing marketing strategies. The company reached out to physicians, healthcare workers, and local communities to raise awareness about its unique solutions. By focusing on delivering exceptional experiences to patients, Lifecare Diagnostic cultivated a loyal customer base. As Dr Vinay Goel explains, the company’s marketing efforts were centered on providing excellent service, ensuring that patients left with a positive impression.
While Dr Vinay Goel drew on his business family background for insights into managing staff and running a business, he believes that true success comes from aligning ideas with a genuine desire to provide exceptional service to the community. Driven by this vision, Lifecare Diagnostic emphasizes teamwork, with leaders leading by example of patient centric approach and imbibing culture of empathy.
Comprehensive Diagnostic Services
Lifecare Diagnostic offers a wide range of multi-diagnostic services, including advanced pathology, digital X-ray, 3D/4D ultrasound with Color Doppler, cardiac imaging, digital mammography, BMD Dexa, dental imaging, PFT, EEG, audiometry, ECG, and specialty clinics. When a patient undergoes a complete health check at Lifecare Diagnostic, they receive a comprehensive evaluation of their overall health rather than a collection of standard tests. Additionally, the company operates a central laboratory for processing pathology tests and a 24/7 Day and Night service lab, ensuring round-the-clock emergency services to patients and service centers.
Adopting a patient-centric approach, Lifecare Diagnostic implements the hub-spoke model, collecting samples from various locations and centralizing the diagnostic process. This approach enables the company to reach and assist as many individuals as possible in obtaining their diagnosis promptly.
At Home Diagnostics
Lifecare was always proactive in its approach and had introduced home diagnostics many years back, however after the pandemic, there was much more awareness and demand of home based diagnostics. Lifecare has expanded its teams, technology and logistics to reach out to maximum areas serving far more patients than before. It is also serving many cities for health camps and mass screening programs.
A Fervent Torchbearer
Dr Vinay Goel, the CEO and founder of Lifecare Diagnostic, has played a pivotal role in the company’s success. With his background as a radiologist, he recognized the potential impact he could make by starting his own enterprise rather than working in a limited capacity. Dr Vinay Goel emphasizes the importance of a clear focus, a dedicated team, and providing excellent service to succeed in the healthcare industry.
During the COVID-19 pandemic, Lifecare Diagnostic rose to the challenge by establishing a molecular testing laboratory to meet the increased demand for COVID testing. The company contributed to both government and non-government efforts and demonstrated the importance of teamwork in such critical times.
Looking ahead, Lifecare Diagnostic anticipates the evolving needs and expectations of people regarding their health. They emphasize the importance of staying informed, analyzing future predictions, and adapting to changes in the healthcare landscape. The company aims to continue providing patient-centric care through its brick-and-mortar centers, lab-at-home services, and leveraging advanced technologies such as AI and data analytics.
Dr Vinay Goel highlights the disruptive nature of the diagnostics industry post-pandemic, with many new players entering the market. He expresses concern about the lack of regulatory bodies, leading to potential compromises in quality and validation of diagnostic reports. He advocates for maintaining a standard set of quality and pricing to ensure the authenticity and reliability of diagnostic services.
Dr Vinay Goel advises regular health checkups, comparing the maintenance of one’s body to the maintenance of any appliance. He recommends choosing a reliable diagnostic center that offers a comprehensive range of tests and personalized care. Lifecare Diagnostic aims to guide patients towards achieving their health goals and emphasizes the importance of providing good service to ensure customer satisfaction and loyalty.
Lifecare Diagnostic & Research Center has been a trendsetter in the diagnostics industry, offering comprehensive services, promoting preventive care, and leveraging advanced technologies. The company’s commitment to excellence, patient-centric approach, and ability to adapt to changing circumstances have contributed to its success and reputation in the field of medical diagnostics.
“My only goal is to improve people’s health from where they are. To help them lead healthier life and happy life. If I can make this change even in a small percentage of people, I would have served the purpose of my life!” Dr Vinay Goel