Due to the COVID19 outbreak, there is a huge crisis of the recession around the globe right now. Investors and experts are assessing how long and how much this recession can impact. Apart from this, digitization is such a positive aspect that can prove to be an important factor for the development of the economy in the long term…
In this context, to empower businesses digitally, MKT Softwares is providing comprehensive and innovative solutions. Started in 2006, MKT Softwares is now one of the leading companies in the technology landscape.
In a talk with Mr. Amit Tiwari, Founder and Senior Leader at the MKT Softwares, let’s discover their journey since inception and about their quality offerings.
Tell us about MKT Softwares.
MKT Softwares is a pioneer in providing comprehensive solutions to all kinds of businesses. We have come a long way from our humble beginnings back in 2006, and are now valued as a $15-20 million enterprise. In less than a decade, we have served over 100 satisfied customers in India, South East Asia, Canada, and the U.S. We are currently operating in three verticals – Software Development, System Integration, and Education.
Under Software Services, we offer extensive ERP consulting, implementation, and customization for various industry verticals. Using our adept in-house team, we have developed solutions that target business challenges – people Choice HRMS, a web-based HR management system; ESIM Campus Solution, An Analytical campus management Enterprise software. We also offer services pertaining to web development, business intelligence, and GIS.
- What were the initial challenges you faced?
Like every business, we also had many challenges while inception. Funding, Good resources, and Client unawareness about the latest technology are the main hurdles we faced. But what we think is these hurdles make the company stronger to deal with any challenges ahead.
Never give up on what you really want to do. The person with big dreams is more powerful than one with all the facts.
- Which was that point that triggered the growth of the company?
The triggering point for the growth of the company came up when Consistency, 3Ds (determination, dedication, discipline), Keeping pace and Adoption of new technology, Always ready to learn a new process and implement it started paying off.
- How have the company graphs changed since the foundation? Can you share a few statistics?
- 2006-2007- growth by 20%
- 2007-2008- growth by 30%
- 2008-2009 growth by 50%
- 2009-2010 growth by 110%
- 2010-2011 growth by 100%
- 2011-2012 growth by 30%
- 2012-2013 declined by 40%
- 2013-2014 declined by 50%
- 2014-2015 growth by 80%
- 2015-2016 growth by 100%
- 2016-2017 growth by 200%
- 2017-2018 growth by 250%
- 2018-2019 growth by 100%
- 2019-2020 growth by 80%
- What is the reason behind your company’s long-standing success?
Consistency, Team Coordination and 3Ds (discipline, dedication, devotion) are the main reason behind MKT Softwares’s long-standing success.
- What are the products/services the company focuses on? How are your services different from those in the market?
- People Choice HRMS
- ESIM Campus Solution
- Branding and Digital marketing solution
- Mobile App Development
- Microsoft Business Solution
- How do you decide to take the company a step further in terms of your products/services?
Understanding and visualize the client requirements and Timely delivery of solution we are taking MKT Softwares to a higher level than it is now at.
- Is there any new addition to the list of products/services? Anything exciting you would like to share?
No new products but to launch new features and functionalities in all existing products
- How has the technology transformed traditional way of business?
- Improve decision-making process
- Timely information
- Better analysis
- Deep insight information inside the organization
- What do you think are the responsibilities of an entrepreneur?
- Clear short term and long-term vision
- Create a transparent and healthy ecosystem inside the organization
- Maintain effective communication amongst team members and departments
- Inspire the team members to come forward and hold the responsibilities
- Building an effective team and motivate them to achieve your vision
- Create SOPs for effective working.
- How do you look after your employees? What makes your team unique?
With Trust, keeping pace with technology, and providing growth opportunity.
- Is there any special experience with your clients you would like to highlight?
So many, a common experience is motivating the client team to adopt new technology by eliminating the fear of job loss, etc.
- According to you, what are the basic factors that businesses in the digital landscape should focus on to get better results?
- Effective communication amongst different stakeholders
- strong digital presence
- strong processes
- One person, who you admire the most?
I admire Dhirubhai Ambani the most, his journey is a true source of motivation for many.
- Whose business story do you find the most inspiring?
I find Dhirubhai Ambani and Sunil Bharti Mittal’s business story most inspiring.
- Constant vigilance- a need or a strategy? Please share your views.
It’s an effective Strategy and should be implementing it in a transparent way.
Mr. Amit Tiwari – A leader with revolutionary vision!
Mr. Amit Tiwari after graduating from IIT Kanpur and his Master’s in Business Administration has worked with few companies till 2005 and then ventured into the field of ITES and providing software solutions. And since then has made steady progress in the field of providing software solutions in the style and name of MK Technologies and now as CEO & MD of MKT Softwares Pvt. Ltd. Having 17 Years of experience in Software Industry, Amit Tiwari is engaged in managing and consulting various Software projects worldwide. As a founder and senior leader of the MKT Softwares, he is responsible for all activities in India and abroad and for the strategic direction, growth, and development of its businesses
Before started MKT Softwares, Mr. Amit was CEO of Anchor Cyber State (An Anchor Group Company) and Project Manager, Optimos Inc. Earlier in his career, Mr. Amit worked with HP for nearly 10 months. Mr. Amit brings with him over 17 years of global business and consulting experience, gained in several world-class firms, spanning many domains including, education, Textiles, electronics, telecom, and IT services. Mr. Amit has been an active participant in collaboration between industry and academia. He is the Past President of the Uttar Pradesh chapter of TiEand is Associated with various Startups as a member of their Advisory Board.
He is an avid sportsperson. Cricket and chess are his passion and aviation sports like Paragliding and flying in Microlite aircraft challenge his intellect. He holds a Private Pilot License. In spite of his busy schedule, he finds time to pursue his interest in singing and playing musical instruments.
His achievements and hard work have also been recognized by the society and industry by honoring him the following:
- Awarded Premier 100 Award for 2016 by IDG Inc
- Awarded Agile 100 Award for 2015 by IDG Inc
- Awarded Ingenious 100 Award for 2014 by IDG Inc.
- Winner of TiE UP young Entrepreneur Excellence Award for the year 2014.
- Awarded Runner up in best StartUP In Enterprise Software Category by CRN Media
- Shortlisted as one of the fast-growing IT companies in INDIA by IDG Channel world.
Nominated in Indiamart-ET Leaders of Tomorrow Award category for the year 2013
