Moustafa El-hadidi: Bridging the Gap Between Talent and Opportunity with Purpose and Precision

What if people miss out on the right jobs simply because no one can verify their skills, or companies hire the wrong person by mistake? Without a simple way to check qualifications and assess abilities, candidates and employers face frustration and wasted time. That’s why services that verify experience, test skills, and prepare candidates are so important—they help people show what they can do and help companies hire with confidence. Some leaders have recognized this gap as an opportunity to transform hiring, creating systems that connect the right talent with the right roles.

One such visionary leader is Moustafa El-hadidi, the Founder of Qaws, who is redefining how talent is discovered and nurtured. After an accomplished career in IT Security, he transitioned to Human Resources, recognizing its potential to unlock personal and professional growth. In 2025, he launched Qaws to address the biggest challenges in hiring—opaque processes, unverifiable credentials, and mismatched talent.

By combining AI-driven assessments, mock interviews, and personalized skill reports, Qaws empowers candidates while helping companies hire with confidence. Through a culture of innovation, adaptability, and purpose, Moustafa El-hadidi has guided the company to full autonomy, alignment with national HR frameworks, and widespread adoption among individuals and corporate clients. With strategic partnerships, cutting-edge AI tools, and a mission to “create livelihoods, not just fill jobs,” his leadership is reshaping careers and the future of work, setting the stage for a closer look at Qaws’ milestones, innovations, and successes.

The Birth of Qaws

From a young age, Moustafa El-hadidi was driven by a strong desire to make a meaningful impact, though he wasn’t immediately sure which path would allow him to do so. He began his professional journey with an eight-year career in IT Security, gaining deep technical expertise and even publishing his first book, reflecting his commitment to knowledge-sharing and innovation.

Recognizing the limitations of traditional HR roles in creating large-scale impact, he sought ways to empower people and unlock their true potential. Navigating a completely new market with its culture and regulatory requirements presented challenges that demanded adaptability, resilience, and continuous learning. These experiences laid the foundation for a company designed not just to fill jobs but to create meaningful careers and opportunities for countless individuals.

Shifting Mindsets

A defining moment in Moustafa El-hadidi’s entrepreneurial journey came when he realized that succeeding in the startup world required a complete shift in mindset. He had to consciously ‘unlearn’ many of the rigid structures and processes ingrained during his corporate career. Unlike traditional corporate environments, the startup ecosystem demands agility, resilience, and the ability to navigate uncertainty. This process of unlearning and relearning was crucial in shaping his leadership style, allowing him to cultivate a culture of innovation, adaptability, and continuous growth within Qaws.

Empowering Candidates, Guiding Employers

Qaws bridges the gap between talent and opportunity, offering services that empower candidates while giving companies the insights they need to hire with confidence:

Key Services	For Candidates	For Companies
Education Verification	Validates degrees and certificates so candidates’ credentials are trusted.	Ensures hires have valid qualifications; reduces risk and saves time during hiring.
Work Experience Verification	Confirms past job roles so the candidate’s résumé is accurate.	Helps companies by confirming employment history and streamlining the recruitment process.
Mock Interviews	Helps candidates practice and improve their interview skills.	Provides insights into candidate communication, problem-solving, and readiness.
Language Assessment	Evaluates language skills to improve communication.	Assists employers in assessing language proficiency to ensure effective workplace communication.
Soft Skills Assessment	Measures essential non-technical skills like teamwork and communication.	Gives companies insight into candidates’ soft skills to better match them to roles.

Qaws’ solutions are fully aligned with Saudi Arabia’s Vision 2030, helping build a strong talent ecosystem. 

Language Proficiency Tests for Effective Communication

Qaws is transforming the recruitment process by giving power to candidates. Traditional hiring can be long and confusing, leaving job seekers unsure of how to showcase their abilities. 

Qaws addresses this with an AI-powered platform that offers:

• Psychometric assessments
• Simulated interviews
• Language proficiency tests
• Personalized skill reports highlighting strengths and providing a roadmap for improvement.

This empowers candidates to take charge of their career growth while giving companies a complete, accurate view of a candidate’s skills. The result is a faster, more effective hiring process that delivers job-ready candidates well-matched to their roles.

Smart, Automated, and Reliable Hiring Solutions

Qaws’ competitive edge comes from two main innovations:

• Aligned with national standards: Qaws is the only platform in Saudi Arabia that matches skills assessments with Ministry of Human Resources guidelines, making sure candidates are fully prepared and compliant.
• Fully AI-driven: All assessments and reports are handled by AI, providing unbiased, fast, and scalable results that companies can trust.

Real Impact, Real Results

While client details are confidential, the impact of Qaws is clear. Many candidates have improved their chances of getting hired and landing their dream jobs faster than through traditional methods. For companies, Qaws has made hiring quicker and improved the quality of their talent pools. These results show how effectively Qaws connects the right people with the right opportunities.

AI as the Future Driver of Career Development

Moustafa El-hadidi sees a clear shift towards skills-based hiring, with companies increasingly valuing a candidate’s proven abilities over traditional qualifications. This trend is especially strong in high-growth sectors like Oil & Gas in Saudi Arabia, where specialized skills are in high demand. Looking ahead, AI is expected to play a major role in shaping the future of work. Over the next 3–5 years, AI will enable highly personalized career development, deliver more precise and sophisticated skills assessments, and create a fairer and more efficient job market. Qaws is at the forefront of this transformation, developing the tools and technologies that are set to redefine talent acquisition.

Commitment to Data Privacy and Security

Qaws maintains strict confidentiality around its specific metrics, yet the company is experiencing strong momentum across all key performance indicators. Its growth has already surpassed initial projections, with adoption increasing across individual candidates and enterprise clients, signaling its expanding impact on the Saudi talent ecosystem. This success is built on more than just numbers—trust forms the very foundation of Qaws. The platform is designed with robust security measures and ethical principles, fully complying with the Saudi Data & AI Authority (SDAIA) framework and leveraging Google Cloud’s world-class infrastructure to safeguard users’ data.

Beyond regulatory compliance, Qaws is deeply committed to ethical AI, implementing rigorous measures to ensure fairness and minimize bias, while maintaining transparency so candidates understand how their data is used to support career growth. At Qaws, trust is not just a policy—it is a core value that drives sustainable growth and meaningful outcomes for every user.

Future-Ready Workforce for Saudi Arabia

Qaws is actively pursuing strategic partnerships with leading universities across Saudi Arabia as a key part of its expansion strategy. These collaborations aim to reach and empower a wider segment of young talent while supporting the Kingdom’s Vision 2030 goals. By integrating its AI-powered platform into academic institutions, Qaws helps bridge the gap between education and employment, ensuring graduates enter the workforce with the skills and confidence needed to succeed.

Purpose-Driven Employment

Qaws is driven by a core philosophy captured in its motto: “We don’t fill jobs, we create livelihoods.” This belief shapes everything the company does, emphasizing that meaningful employment goes beyond income—it gives people purpose and the ability to contribute to society. This approach informs leadership at Qaws, focusing on empowerment, growth, and long-term impact. By helping individuals unlock their potential, the company doesn’t just transform careers—it positively affects lives, families, and communities. This mindset fosters a culture of purpose-driven innovation, where every team member understands that their work has lasting significance.

Advice for the Next Generation of Entrepreneurs and Professionals

Moustafa El-hadidi advises the next generation of entrepreneurs and professionals to master the art of unlearning. The greatest advantage is not just what you know, but the ability to question, adapt, and rethink what you once believed. Methods and frameworks that brought success in the past can become obstacles to future breakthroughs. He encourages embracing intellectual humility, challenging assumptions, and letting go of outdated approaches in favor of innovative solutions.

The future belongs to those who can continuously evolve their thinking, not to those who cling to old certainties. In the startup world, the ability to unlearn and relearn often determines whether one simply survives or truly thrives. Curiosity, flexibility, and a willingness to question the status quo are key to lasting success.

Quick Takes

Moustafa El-Hadidi’s 5 Impactful Business Lessons

• Unlearn to Innovate: Question old assumptions and relearn processes to stay agile.
• Empower Talent: Create opportunities for people to showcase skills and grow.
• Leverage Technology: Use AI to simplify processes and drive impact.
• Build Trust: Prioritize ethics, data privacy, and transparency.
• Think Long-Term: Focus on purpose-driven growth and societal impact.