MwareTV – TV made simple 

MwareTV - TV made simple | Sander Kerstens | The Enterprise World

MwareTV is a cutting-edge platform that revolutionizes the television and video streaming industry. The Enterprise World is proud to introduce it to one of the Most Recommended OTT Solution Companies in 2023. 

At its core, MwareTV aims to make TV simple for its customers, offering a comprehensive suite of technology solutions that encompass everything from app development to video-on-demand management. The platform supports a wide range of services, including LiveTV, Movies, Series, Courses, Podcasts, and Music, positioning itself as a one-stop-shop for all of these needs.

MwareTV’s platform is equipped with all the modules required to offer such services, including content management, customer relationship management (CRM), billing systems, and app builders for various platforms such as Android, iOS, AppleTV, Roku, FireTV, SmartTVs using AndroidTV, Samsung Tizen, or LG WebOS. Moreover, the platform includes solutions for content delivery and content protection, ensuring that customers can access their favourite content without any hassles.

MwareTV’s main target groups include Internet Service Providers (IPSs), MVNO, MDU companies, and companies with a content catalogue. The platform’s sophisticated technology solutions make it an ideal choice for these groups, empowering them to offer seamless streaming services to their customers.

Emerging in the industry

MwareTV has been at the forefront of the emerging technologies that are revolutionizing the industry. With a focus on innovation and collaboration, the company is paving the way for the future of broadcasting. 

By embracing new technologies such as AI and machine learning, MwareTV is able to deliver personalized content to its viewers. In addition, the company is also exploring the possibilities of virtual and augmented reality, which has the potential to create truly immersive experiences for audiences. 

MwareTV’s dedication to staying ahead of the curve is a testament to its commitment to providing the best possible viewing experience to its customers. As the industry continues to evolve, MwareTV is well-positioned to lead the way in emerging technologies.

Industry statistics 

The entrepreneurial journey began with a one-person operation, which has since grown into a thriving organization comprising 25 talented professionals and freelance experts for specialized functions. 

Today, the company operates globally, serving a diverse range of clients across multiple continents. The organization’s robust solutions are relied upon by a vast subscriber base, spanning numerous companies, to facilitate their daily operations. 

The company’s impressive growth is a testament to its unwavering commitment to delivering top-quality products and services, coupled with a passion for customer satisfaction. The team’s ongoing dedication to innovation and continuous improvement positions the organization as a leader in its industry, poised for continued success in the years ahead.

Behind the curtains

Sander Kerstens, CEO

Being an entrepreneur is a challenging task, requiring a combination of creativity, resilience, and a deep understanding of the industry. Sander Kerstens embodies these qualities and serves as a prime example of what it takes to be a great entrepreneur. He recognizes that taking care of his staff is paramount to the success of his company, and has prioritized creating a positive work environment and work-life balance for his employees. 

“I always wanted to be an entrepreneur, the school was too much paperwork and not enough practical action, I wanted to get my hands dirty and make a success.”

Sander began his entrepreneurial journey as a door-to-door salesman, eventually building a successful company that sold subscriptions for children’s books via telemarketing and door-to-door sales. He later pivoted to web development, creating a company that would eventually lead him to the world of online video and IPTV. 

Today, Sander’s company MwareTV has a solid reputation, is a well-known brand, and employs 25 staff members while still being bootstrapped. This impressive growth is a testament to Sander’s vision, his ability to adapt to changes in the industry, and his commitment to providing high-quality products and services.

“We pride ourselves in the fact we can do as much as a company with 100 people staff.”

Getting to know

Sander holds a deep admiration for several individuals who have made a significant impact on his life. One such person is Steve Jobs, whom he regards as a brilliant visionary who had an astute sense of the future of his products. 

Sander finds inspiration in Jobs’ philosophy and approach to business, particularly in his famous quote “Winners have a plan and losers have excuses.” This quote resonates with Sander as it reminds him that individuals always have a choice and can take control of their own destinies and future. He firmly believes that success is not merely measured by the amount of wealth one accumulates, but more importantly by one’s passion and enjoyment for what they do. 

Sander’s entrepreneurial journey is a testament to this belief, as his passion and dedication have driven him to create an innovative and successful company that continues to grow and evolve.

Strategy of the hour

Sander has an innate sense of constant vigilance, recognizing the importance of keeping a close eye on the competition to gauge where his company stands in the market and whether they are still pushing the boundaries of innovation. 

At MwareTV, the team is committed to simplifying complex concepts while delivering flexible solutions tailored to meet the unique needs of each business. Sander’s grounded approach to business is based on focusing on what can be changed instead of what cannot. 

He firmly believes in the power of self-belief and teamwork, encouraging his team to have faith in their abilities and strive towards achieving their goals. This approach has served him well in his entrepreneurial journey, as he has been able to build a successful business from the ground up while remaining adaptable to the ever-changing demands of the industry.


MwareTV is a company that has set its sights on making TV simpler for its customers. With its innovative platform, often described as an ERP solution for TV and video-based businesses, the company has been able to bring everything together in one place. 

The platform is designed as a zero-code solution, which means it can be easily configured and managed without software programmers. However, achieving this goal was not without its challenges. The company had to strike a delicate balance between simplicity and flexibility while also accommodating cultural differences. 

Nevertheless, with each new generation of the platform, the company has come closer to realizing its mission of making TV simple for its customers. MwareTV’s success in meeting these challenges is a testament to its commitment to innovation and adaptability in the ever-changing landscape of the TV and video-based business industry.

Triggers of growth 

MwareTV has a strong focus on customer satisfaction, which is reflected in the direct access that customers have to the support and development teams. Unlike other companies that may rely on ticketing systems, MwareTV places a high priority on providing customers with easy and direct communication channels. 

The development team actively listens to feedback from customers in order to identify areas for improvement that can enhance the end-user experience and streamline their internal workflows. In response to customer feedback and their own operational challenges, MwareTV has been working on an integrated billing system with integrated payment gateways. 

This new feature will speed up the time to market, offering significant benefits to both the operator and MwareTV itself. This customer-centric approach is at the heart of MwareTV’s success, as the company continues to innovate and improve its platform in response to the evolving needs of its customers.

Long-standing success

MwareTV’s shareholders are actively involved in the company and fully committed to its success. The absence of external investors allows for more direct and efficient communication channels, both internally and with clients. 

The ‘pay as you grow’ business model aligns the interests of MwareTV with those of its customers, fostering a collaborative effort to ensure their success. This collaborative approach has allowed MwareTV to achieve steady growth and success in the industry, driven by the dedication and commitment of its shareholders.

Company highlights 

MwareTV recognizes the importance of synergy between teams, both internal and external. When clients and MwareTV teams work together in harmony, the result is a positive and productive work environment that fosters success. 

The company places a high value on collaborative teamwork, as it has been proven to lead to greater achievements and success for all parties involved. MwareTV strives to establish and maintain this synergy in all of its business relationships, contributing to the company’s ongoing growth and success.

Team for the win

Teamwork is an essential part of success at MwareTV. The company values the contributions of each team member and recognizes the importance of fostering a supportive work environment. By working together, team members are able to pool their knowledge and skills, creating a stronger collective that can tackle challenges and achieve goals more effectively.

Sander adds, “We believe successful teams have a collective identity and everyone feels included as part of the team they should feel the trust to be open and share their thoughts guided with good leadership in a positive manner and very importantly share the success.”

Setting it apart

MwareTV’s core product, the TV Management System (TVMS), is a comprehensive solution that covers all the necessary modules required to manage IPTV OTT Services and deliver and stream content. 

In order to meet the demands of potential customers who wish to start a TV service or upgrade to a higher level, MwareTV offers a one-stop-shop approach, which integrates all the different building blocks into a guaranteed working solution. MwareTV understands the need for a seamless and cohesive system and has been successful in delivering solutions that meet these requirements.

A step ahead

MwareTV takes pride in its commitment to innovation and customer satisfaction. To achieve these goals, the company constantly updates and improves its TV Management System (TVMS), which covers all the modules necessary to manage IPTV OTT services and streaming content. 

Every three to four years, MwareTV re-develops its solution based on the latest technologies and customer feedback, resulting in a simplified yet complete TV platform. The company also focuses on streamlining the onboarding process, enabling customers to launch their TV services quickly and efficiently. 

Furthermore, MwareTV carefully follows industry trends, evaluating them for their potential value and impact on the market. The company is about to launch a new generation TV platform, complete with an optimized billing system and an App builder module that allows for easy customization without the need for programming expertise.

MwareTV is a game-changing platform that is poised to disrupt the television and video streaming industry. Its comprehensive suite of technology solutions, coupled with its focus on simplicity and ease of use, make it an ideal choice for businesses looking to offer high-quality streaming services to their customers. With MwareTV, the possibilities are endless, and the future of television and video streaming looks brighter than ever.

Did You like the post? Share it now: