Anyone can snap a good photo these days. All you need is a smartphone equipped with high-resolution lenses and features that automate what you can get from professional cameras. When you try to organize outdoor party or event, it is important to search for skilled photographers.
But make no mistake – taking pictures during an event is not as straightforward as it seems. Without the trained hands and eyes of professionals, even the best phone cameras cannot give you expert-level quality pictures and videos.
This article explains why event photography and videography must be left to the pros and the five things you must look for in a vendor for Coverage for Corporate Events.
Why Leave It to the Pros: Top Benefits
There’s so much you can get from professional coverage. Besides having the 4K videography in Dubai option, you can also count on expert-level output.
Since photos and videos taken during the event reflect your company, you’ll want these to be as high-quality as possible. After all, the effort and resources you put into them are just a couple of things that people consider when forming assumptions about how you do business.
Besides, professionals know how to stay out of the way and be “invisible” while documenting the event. Their skills, experience, and training taught them how to get what they need without obstructing the flow of the program.
Many pro videographers also know how to edit videos in a way that tells an engaging story. You can even direct how the story goes and use their output to promote future events.
5 Things to Look For in a Photo-Video Coverage for Corporate Events Service
To make sure you maximize the benefits of professionally captured photos and videos, you need to choose a service provider that can offer the following things:
Steer clear of photographers who don’t show signs of professionalism.
Although you might still be looking at a long list of candidates, distinguishing those that offer professional-level service would make the search more fruitful and efficient.
Outside skills and preparation, professionalism also covers the person’s behavior and appearance. How they hold themselves in the presence of your clients and audience could also affect how people perceive your business.
Like other artists, photographers and videographers compile their best work in a portfolio. This can be a physical book or virtual folder. Sometimes, it can also be an entire website.
A portfolio can tell you the level of quality you can expect. It can also be your basis on whether the vendor’s output matches your intended purpose or not.
Ask every candidate for their portfolio so you can see their past work.
After checking the quality of their output, match what you see with your event or brand requirements. This makes it easier to discern the candidate who is best suited for the job.
One thing that separates an exemplary photographer or videographer from others is their signature style. Like writing and painting, capturing images and clips show the artists’ unique flair.
Of course, photographers and videographers can learn various styles to accommodate their customers’ different needs. Case in point: Family reunions require a coverage style different from that of corporate events, yet a service provider can do both without any problem.
Below are some of the styles professional videographers commonly use:
- Cinematic: This style entails a movie-like flow in the video output. Some scenes may not be sequential, but they follow a specific story, making this style the best choice for celebratory events.
- Classic: This video editing style puts together clips according to a provided context, like featuring products using close-up shots or highlighting VIPs. It also sets a straightforward tone and is most often used with corporate events.
- Documentary: Also called video journalism, this style follows the chronological sequence of an event. It is commonly used for wedding videos and other personal celebrations.
- Edgy:This style is eye-catching and artistic from the get-go. It usually entails using unique angles and editing techniques that result in a compelling output.
- Guerrilla: This video coverage style offers a natural and realistic vibe to the finished product. Using a bodycam and other types of worn cameras, it focuses primarily on emotions and candid shots of people present in an event.
4. Experience and skill
Theoretical lessons are not the same as practical learning. Just because a person has read the camera manual or undergone a video tutorial on photography does not mean that individual is already an expert photographer.
Unless you are willing to allow newbies to use your event for practice, don’t shrug off a candidate’s experience. Only hire someone with skills honed through enough real-world experience in covering corporate events.
Experienced photographers are better at capturing high-quality videos without making their presence known. Plus, they would likely have better judgment when it comes to seemingly small but equally important things, like having backup cloud storage in case of emergency.
Look for someone who knows where to position themselves so they can take the right kind of photos and videos. They shouldn’t just be walking around an event in the hopes of stumbling upon a good shot.
Instead, look for a photographer with a logical sense of when and where possible camera-worthy moments could happen. That person would most likely be at the right place at the right moment.
Pro Tip: Look for exceptional candid shots in their portfolio.
No matter how good artists are, their talent becomes useless if they don’t have the necessary equipment to deliver top-quality output. Of course, the list will significantly depend on the type of event to be covered and the style you prefer.
For example, classic videography and photography can be done using DSLR cameras with various lenses to boot. However, documentaries and guerilla-style shots would require wearable cameras to give the audience the first-person perspective these videos need.
Of course, there are certain things that every photo and video coverage service provider should have, including:
- Lenses (e.g., prime lens, zoom lens, macro lens)
- Off-camera flash and other lighting equipment
- Wireless camera tether
- Editing gear (laptop with the necessary software)
- Storage (e.g., cloud-based storage or external hard drives)
- Backup for everything (e.g., extra cameras, lenses, memory cards, etc.)
Find the Best People for the Job
Whether it’s a product launch, an employee awarding ceremony, or a university fair in Dubai, having professional video and photo coverage would be advantageous. Hire the best people for the job using this article as a guide and reap the benefits of crisp and expertly edited videos for your corporate event.