What if the stories, shows, or ads you loved never reached you? Without the right support, great ideas get lost, brands fail to connect, and viewers are left scrolling through the same old content. Businesses waste time and money, and creators miss the chance to share their voices and reach the audiences they deserve.
Sahib Chopra, President of Creative Channel Advertising & Marketing Pvt. Ltd., has transformed the way audiences experience entertainment and advertising. He bridges this gap by building and managing popular channels like Manoranjan TV, Manoranjan Grand, and Manoranjan Prime, producing multi-lingual content across TV, radio, and digital platforms, and providing agencies with creative advertising solutions that deliver real results.
Under his leadership, the group has:
- Launched multiple TV channels and strengthened regional content offerings
- Built a vast multi-lingual content library
- Achieved a turnover of $17.95 Million USD in FY 2022–23
- Expanded into sectors including FMCG, Real Estate, Hospitality, IT, and emerging technologies
Through this approach, Sahib has combined creativity with strategy, helping brands connect, audiences engage, and regional stories thrive, while positioning the network as a future-ready leader in media and entertainment.
Early Influences
Creative Channel Advertising & Marketing has been part of the broadcasting and advertising space for decades, with its roots going back to 1992. Growing up around this environment, Sahib Chopra was naturally exposed to the creative and business sides of media from an early age. This early influence shaped his interest in entertainment, storytelling, and audience engagement, and inspired him to continue and expand the legacy built by the company.
A defining moment in his journey came in 2007 with the launch of Manoranjan TV, a free to air Hindi movie channel. Balancing his work in the film industry with his responsibilities as President was challenging, but it also helped him understand both creative expression and business strategy. Through consistent effort and a clear vision, he positioned the channel among India’s leading Hindi movie platforms.
Building on this success, he led the launch of Manoranjan Movies, Manoranjan Grand, and Manoranjan Prime, marking key milestones that strengthened the group’s presence and established it as a respected name in the media and entertainment industry.
Seeing Barriers As a Chance To Think Differently
Every leadership journey brings moments that test vision and patience. For Sahib, one of the toughest phases came while building the Manoranjan Network in an industry already led by established and well-funded players. Entering such a competitive space meant limited visibility at the start, constant comparisons, and the pressure to earn trust from advertisers, partners, and audiences.
Instead of seeing these challenges as barriers, he used them as a chance to think differently. Rather than competing directly with larger networks, the focus remained on creating meaningful content and building a genuine connection with viewers. This approach required resilience, steady effort, and the confidence to trust long-term decisions even when progress felt slow.
Over time, these lessons shaped a grounded and patient leadership style. The network gradually expanded across television, radio, and digital platforms, strengthened its regional and multi-lingual reach, and built a strong advertising and content ecosystem. Reaching a turnover of Rs.165.03 crore in FY 2022–23 reflects how consistency, belief, and clear vision can turn early challenges into sustainable growth.
Empowering Teams to Think Freely
Sahib Chopra’s leadership is based on trust, teamwork, and clear goals. He encourages creative teams to think freely while making sure their work aligns with business objectives. Instead of working directly with brands, the company partners with advertising agencies, providing ideas and insights that make campaigns stronger. This approach lets creativity thrive while focusing on real results.
He emphasizes a balance between creativity and measurable outcomes. Every idea is meant to support brand goals, engage audiences, and drive long-term growth. This ensures teams stay motivated while making sure their work delivers real value and impact.
Collaboration with Agencies for Maximum Impact
Manoranjan Group follows a collaborative approach that makes it stand out in the advertising industry. Rather than working directly with brands, the company partners with advertising agencies, providing clear ideas, audience insights, and creative concepts that align naturally with each brand’s message. This helps campaigns feel authentic, relevant, and suited to the platforms where they appear.
By understanding audience behavior and focusing on content-driven ideas, these collaborations help agencies create campaigns that engage viewers and leave a lasting impression. This approach consistently strengthens brand visibility across television and digital platforms while delivering meaningful results without compromising creativity or strategy.
The Changing Face of Advertising
Sahib Chopra views the advertising and marketing industry as rapidly evolving, shaped by the growing need for personalized communication, influencer-driven storytelling, and immersive experiences like AR and VR. Today’s audiences expect content that is relevant, authentic, and engaging, rather than generic or repetitive. This shift has made it essential for brands to focus on meaningful connections, data-driven insights, and creative formats that capture attention across multiple platforms.
To stay ahead, Manoranjan Group is investing in advanced technology, enhancing its digital capabilities, and continuously upskilling its teams with the latest tools and industry practices. The company also emphasizes strong partnerships, enabling campaigns that balance creativity with measurable impact.
Looking forward, Sahib believes the future of advertising will be more audience-focused, technology-enabled, and experience-driven. Brands that successfully combine innovative ideas with clear strategy will not only stand out but also create lasting connections with their audiences.
Remain Curious, Welcome Change, and Prioritize People
Sahib Chopra advises new leaders in advertising to remain curious, welcome change, and prioritize people. While technology and industry trends will continue to evolve, the core of advertising lies in building trust and genuine connections. He emphasizes the importance of collaboration, balancing creativity with measurable results, and leading with integrity. By staying authentic, emerging leaders can not only achieve success but also contribute to shaping the future of the advertising industry.
Media Features
Sahib and Manoranjan Group’s leadership and journey have been highlighted in respected publications:
- Entrepreneurs Today (2023): Recognized Sahib in the 40 Under 40 list and highlighted his role in building Manoranjan Group
- Business Outreach (2022): Covered his journey as a Bollywood actor and media entrepreneur, along with strategic expansion of channels
- ANI / SRV Media (2021): Traced the company’s growth from 1992 to the launch of Manoranjan TV in 2007
These features showcase Sahib Chopra’s leadership, the network’s steady growth, and the group’s contribution to India’s media and entertainment landscape.
Next 10 Year Plan
The long-term vision for Creative Channel Advertising & Marketing over the next five to ten years is to strengthen its position as a leading force in broadcasting and advertising by expanding into new markets, embracing digital platforms, and continuously diversifying its media offerings. The goal is to build a fully integrated ecosystem that brings together content, creativity, and technology, allowing brands and audiences to connect in a more meaningful and lasting way across India and global markets.
Innovation and company culture play a central role in achieving this vision. The group is strategically expanding into sectors such as FMCG, Real Estate, Hospitality, NBFC, IT, and Artificial Intelligence, reflecting its evolution into a future-ready conglomerate focused on sustainable growth and quality-driven innovation.
At the same time, the company remains open to fresh ideas and new concepts, actively supporting and investing in initiatives with strong potential. By fostering a culture that values creativity, collaboration, and forward thinking, Creative Channel aims to continue redefining the boundaries of media and entertainment while creating long-term value for its audiences, partners, and the industry as a whole.
Sahib Chopra’s 5 Powerful Business Mantras
- Let content lead, not competition: Focus on creating meaningful and engaging content instead of chasing competitors. A clear identity always stands out.
- Balance creativity with clear results: Great ideas matter only when they connect with audiences and support real business goals.
- Build patiently for the long term: Strong brands are not built overnight. Consistency, resilience, and belief in your vision create lasting success.
- Stay close to the audience: Understanding viewer behavior and audience needs is key to creating content and campaigns that truly connect.
- Evolve with change, but stay grounded: Embrace new platforms, technology, and opportunities while staying rooted in strong values and purpose.
