The BioPharma industry is experiencing rapid transformation driven by data analytics, leading to the development of specialty drugs and personalized therapies that require increased engagement by healthcare providers and patients. Many BioPharma organizations are still reliant on outdated legacy platforms that are not equipped for these evolving treatments.
Recognizing these challenges, Jary Krauser, the CEO of StratusG LLC, and his team committed to guiding the biotech industry toward modern, cloud-based solutions. Their dedication has empowered BioPharma companies to fully utilize data analytics and cloud technology, ultimately enhancing patient care and advancing medical treatments.
A Legacy of Innovation
Founded 26 years ago, StratusG initially collaborated with Pfizer on the pre-launch of Viagra and Lipitor, focusing on IT and compliance within the BioPharma industry. Over time, the company expanded its expertise to cover all phases of research, development, and commercial IT systems.
Seventeen years ago, StratusG became the first company to implement the Salesforce.com platform within a biotech company. This move enabled the company to leverage the platform’s low cost, rapid deployment, and high user acceptance in various ways for its clients. Since then, StratusG has grown to represent hundreds of clients across the commercial biotech, pharmaceutical, and life sciences sectors.
Building on 17 years of experience and a diverse project portfolio, StratusG developed BioTechForce, a best practice-configured application built on the Salesforce.com platform. This application aims to provide tailored solutions for the specific needs of clients in the biotech industry.
Early Challenges in Biotech
“In the early stages of introducing Salesforce to the biotech industry, there were many challenges that needed to be addressed.”
Initially, there was skepticism surrounding cloud technology. Biotech companies were hesitant to adopt cloud solutions due to concerns about data security, compliance, and reliability. Convincing them to switch to Salesforce, a cloud-based platform, required considerable effort. As StratusG demonstrated the benefits of the cloud, opportunities began to emerge. The company utilized its extensive IT support system experience to assist biotechs in their approval journey, focusing on later-stage systems.
Efficiency Meets Innovation
StratusG specializes in offering innovative products to streamline biotech companies. One of its key offerings, BioTechForce, is a comprehensive solution aimed at transitioning customers to a simplified and cost-effective version of Salesforce. This platform is user-friendly and easy to launch, ensuring quick utilization of its capabilities.
BioTechForce differentiates itself in the market by focusing on efficiency in cost, speed, flexibility, and user experience. With extensive experience in research, development, and commercialization phases, StratusG understands the complete flow of data from inception to commercialization. It acknowledges that data often comes from various systems, such as data warehouses, ERP systems, eQMS, clinical trial management systems, or even home-grown solutions like Excel spreadsheets.
In a market dominated by Veeva and Salesforce, BioTechForce provides an appealing alternative. While Veeva originated as a Salesforce partner before developing its CRM and database tools, it lacks support for the latest Salesforce Lightning version. It is also considered more expensive and outdated by many. In contrast, BioTechForce is built on the Lightning platform, offering a contemporary interface at a lower cost with increased flexibility.
With over 15 years of experience integrating Salesforce.com in the regulated biotech industry, StratusG has successfully executed numerous projects. This expertise enables StratusG to implement data-driven solutions that maximize digital potential and save time and costs through advanced workflows. BioTechForce also includes sales automation functions tailored for biopharma customers with more capabilities than Salesforce Life Science Cloud.
BioTechForce supports crucial departments within biotech organizations, including Medical Science Liaison (MSL, Key Opinion Leader development, automated medical information requests, reimbursements, logistics tracking, contract milestones, and government affairs. It effectively manages complex Group Purchasing Organization (GPO) guidelines and navigates intricate benefits verification and payer processes, all essential for commercialization success.
Decades of Dedication
StratusG experienced a significant turning point when it implemented BioTechForce for several clients. The resulting end-user satisfaction generated considerable word of mouth within the industry. The biotech community is closely connected, and as a result, other leaders began to reach out, allowing StratusG to expand its footprint across various companies. From that moment, the company’s growth trajectory truly began to accelerate.
The key to StratusG’s long-standing success lies in the trust it has built with its customers. Clients consistently rely on StratusG due to its track record of delivering projects on time, within budget, and according to scope. This trust is cultivated through the company’s extensive experience and adherence to industry best practices. As a result, clients increasingly assign greater responsibilities to StratusG, deepening the partnership over time. Equally important, StratusG plays a crucial role in helping clients avoid costly mistakes throughout their commercial journeys, with many clients relying on their expertise for over two decades.
From Stairs to Summits
“Put some pain in your life. Struggle is good. Take the stairs, climb a mountain, get out of your comfort zone, and you will be better off for it.”—quotes Jary.
Jary has accumulated over 26 years of experience in the biotech industry. Throughout his career, he has developed a deep understanding of the strategic considerations that clients should take into account. Jary has a strong network of creative and talented individuals in various departments and stages, which is crucial for guiding clients toward PDUFA or BLA approval.
Foresight, planning, optimizing systems, compliance, and burn rate are essential for success. At StratusG, many team members have been with the company for more than a decade, with some being there since its founding. This long-standing tenure creates a culture of trust and collaboration, enabling the team to effectively address complex challenges. Jary finds it fulfilling and exciting to work with a team that not only enjoys but also trusts each other, especially in difficult situations.
If you are entering into Phase 2 or 3 studies, and beginning your commercial strategy and the acquisition of supporting platforms and applications or reconfigure an existing solution to better support your processes, please reach out for a no cost evaluation.
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