In the fast-paced world of tech, where trends shift faster than the wind, few leaders stand out as true visionaries. Harish Kohli, President & Managing Director of Acer India, is one such titan. His strategic brilliance and unwavering commitment have not only propelled Acer India to new heights but have also left an indelible mark on the entire industry.
Featured in The Enterprise World magazine’s “The Most Iconic Business Leaders To Watch Out – 2024,” Kohli’s journey is a testament to his ability to anticipate the future and adapt to the ever-changing needs of the digital age. His leadership has inspired countless individuals, and his story is a beacon of hope for those aspiring to make their mark in the tech world. In an exclusive interview, he shared his success story with us, let’s take a look at it.
In your opinion, how has leadership changed over the past few years? What are the quintessential qualities for a leader to thrive in the competition?
In my view, leadership has evolved significantly in recent years. Modern leaders are expected to be more inclusive and understanding, rather than strict and hierarchical. The increase in remote work has emphasised the importance of strong communication skills and digital savvy to maintain team connection and engagement. There’s also a growing focus on mental health and well-being, requiring leaders to be attentive to their team’s needs. Embracing diversity and inclusion is now essential for fostering innovation. To succeed in today’s competitive landscape, leaders must be adaptable, transparent, empathetic, and dedicated to promoting diversity and well-being.
Can you describe some of the difficulties you faced during your remarkable career?
My journey has been shaped by various challenges. Initially, I faced the task of establishing Acer as a well-known brand in India and gaining market share across different segments. Over time, we successfully expanded our product offerings and became a leading brand in the industry.
Another significant challenge was the rapid pace of change in the technology sector. To stay competitive, we had to anticipate shifts in consumer behaviour and emerging tech trends. By closely monitoring these changes and adapting our strategies, we have ensured Acer’s continued success in digital transformation. I believe that every challenge is an opportunity for growth, and with our dedicated team, we have consistently turned obstacles into successes.
Who do you admire most in the business world, and why?
I admire Ratan Tata for his visionary leadership and unwavering commitment to ethical business practices. His ability to guide a global conglomerate through change while staying true to core values is truly inspiring.
In your role as CEO, what are your key tasks and obligations?
As President and Managing Director, I am responsible for driving revenue and profitability across India, Bangladesh, and Bhutan, with a strong emphasis on elevating our brand and fulfilling our vision of “Breaking barriers between people and technology.” My role involves crafting and executing business strategies that fuel growth in both the commercial and consumer sectors while expanding Acer, Acerpure India, and Altos India’s market presence in these regions.
Since September 2016, I have also spearheaded the Acer Pan Asia Pacific (PAP) Regional Commercial Task Team, focusing on strategic financial planning and execution throughout the region. My journey at Acer has been defined by unwavering dedication, patience, and perseverance—qualities that have been instrumental in advancing our business and establishing a solid foundation across diverse market segments.
Can you highlight some of the major accomplishments from your career?
Throughout my career at Acer, I’ve had the opportunity to lead the company to become a leader in several critical sectors, including Government, BFSI, and Education. Today, Acer is the fastest-growing PC brand in India, a testament to our relentless pursuit of excellence and innovation. Additionally, Acer India has been recognized as one of the top 3 countries within the Acer group globally, which underscores our strong performance and strategic initiatives.
A cornerstone of our success has been our unwavering commitment to local manufacturing. For over 20 years, Acer has been at the forefront of championing ‘Make in India,’ contributing to India’s economy and delivering high-quality, locally-produced products to our customers. This commitment to local manufacturing is not just a strategy; it’s a reflection of our belief in India’s potential as a global electronics manufacturing hub.
Given the dynamic nature of the market, how do you ensure you’re always up-to-date?
To stay ahead of the curve, I prioritize continuous learning and networking. I keep a close eye on industry trends and innovations by following leading publications and thought leaders. Understanding our customers’ evolving needs is crucial for adapting our strategies effectively. This proactive approach ensures we remain agile and responsive to market changes.
When was Acer established, and what were the driving forces behind its creation?
Founded in 1976, Acer embarked on a journey to revolutionize the tech world. With a vision to create a future where technology seamlessly integrates into our lives, Acer set out to empower individuals and businesses alike.
In 1999, Acer made its mark on the Indian market, establishing its headquarters in Bengaluru. Over the years, Acer has expanded its reach to over 160 countries, consistently striving to bridge the gap between people and technology.
Today, Acer remains committed to its original mission, driving innovation and delivering high-quality products and services. With a focus on sustainable management, Acer India continues to shape the future of technology, unlocking new opportunities for everyone.
Can you tell me about Acer’s product line and services? What sets them apart from their competitors?
Acer offers a wide range of products, from desktops and laptops to air purifiers and specialised computing solutions. Our diverse portfolio allows us to provide comprehensive IT hardware solutions for both individual customers and businesses. With our focus on innovation and local manufacturing, we ensure high quality and efficiency. Our mission is to make advanced technology accessible, addressing customer needs rather than just building brand recognition. By investing in research, operational excellence, and customer engagement, we are dedicated to sustaining and enhancing our brand’s value.
What factors have contributed to the company’s enduring success?
Acer’s enduring success is a result of our ability to deliver innovative products, provide comprehensive IT solutions, optimize our supply chain, focus on customer needs, prioritize sustainability, invest in research and development, maintain operational efficiency, expand our global presence, adapt to technological changes, and provide strong leadership.
What are the products/services we can expect from Acer in the future?
We are excited to introduce advanced AI-driven solutions for our enterprise unit, expanding our AI product line. These innovations will empower businesses to solve complex challenges efficiently and precisely. Under Acerpure, we are introducing new AI-enhanced home appliances, complementing our existing offerings of air purifiers, TVs, and water purifiers. Through Altos Computing, we will continue to develop high-performance computing solutions tailored to modern enterprise needs. Our future products and services will redefine what is possible in AI and smart living.
What makes your company a great place to work, and how do you support your employees’ growth and development?
At Acer India, we foster a supportive and inclusive culture where everyone feels valued and empowered. We encourage open communication and feedback, providing ample opportunities for professional growth. Our team culture is defined by collaboration, innovation, and mutual respect. We celebrate diversity and foster creativity, which are key to our success. We also promote intrapreneurship, encouraging our employees to take ownership of their ideas and contribute to the company’s growth. By prioritising work-life balance and recognizing individual contributions, we create a positive and dynamic workplace that thrives on collective achievement.
What key insights would you share with young professionals starting their careers?
To young business leaders, I recommend embracing challenges, staying committed to your vision, and prioritizing customer satisfaction. Long-term success requires continuous learning, adaptability, and building a motivated team. Lead by example, setting high standards for yourself and inspiring your team to strive for excellence and integrity. Invest in your team by providing them with the necessary tools, training, and guidance. View your employees as key contributors to success and support their professional development. This collective effort is essential for the overall success of your organisation.
