Meta’s social platform Threads has launched a new Threads Multi-Link Feature, giving content creators greater control over their online presence by allowing up to five clickable links in their profile. The move positions Threads as a direct competitor to popular link-in-bio services like Linktree, Beacons, and Koji, which have traditionally filled the gap left by social media apps offering only a single bio link. With over 350 million monthly active users, Threads now offers a native solution for creators who want to share access to multiple destinations—such as blogs, newsletters, websites, storefronts, or other social profiles—right from their Threads bio.
This change marks a strategic shift, enabling users to consolidate their online identities within the Threads ecosystem without needing third-party services. Creators can now connect fans to their broader digital footprint more efficiently, a move that could potentially disrupt the established link-in-bio industry that grew out of the earlier limitations of social media platforms.
Built-In Link Tracking Provides New Insights
Along with the Threads Multi-Link Feature, Threads is introducing new analytics tools to help creators evaluate the performance of their links. Users will be able to track the number of visits to each bio link, as well as monitor engagement with links shared in their Threads posts. This data will allow creators to better understand audience behavior and optimize their content strategy accordingly.
Meta’s approach is notably creator-friendly, with a focus on enhancing reach—even if it means guiding followers to destinations outside the Threads app. The company emphasized that the feature is designed to support growth across the broader digital landscape, not just within Meta’s ecosystem. This open strategy stands in contrast to more restrictive platforms that discourage directing traffic away from their apps.
Weekly Recaps and Engagement Tips Coming Soon
In addition to the Threads Multi-Link Feature and new tracking tools, Meta has announced an upcoming weekly recap feature for the Threads Insights dashboard. This update will give creators a summarized view of their performance, including metrics such as the number of posts shared, total views, new followers gained, and replies received over the previous week. Importantly, the recap will include week-over-week comparisons and offer personalized tips to help creators improve engagement and better connect with their communities.
These enhancements reflect Threads’ broader ambition to become a go-to platform for digital creators, not only by enabling them to manage their online presence seamlessly but also by offering data-driven insights to foster growth. As competition intensifies in the creator economy, Threads’ latest updates show Meta’s commitment to evolving the platform in ways that serve both creators and their audiences more effectively.
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