‘Social Media’ is a platform that revolves around every person’s life. As there are so many evolutions happening in today’s world, then why should social media stay behind? ‘Social Media trends’ are the most crucial aspect when it comes to understanding user behavior, consumer habits, and a brand new generation of social media users and spenders with particular needs. It is essential to know the latest trends in social media to stay in the competition. These trends have become the ‘need of the hour’ for business owners, digital marketers, or anyone who wants to grow their business.
In this blog, we will get insights about the latest trends used in today’s world of social media.
1. Short-Form Video and Long-Form Content Videos
Short-form content videos are created through various apps like Instagram, YouTube, and TikTok, popularly known as Instagram Reels, YouTube Shorts, TikTok videos, and many more. These videos are just unavoidable as they are so engaging. They are the number one consumed content on the internet. Though short-form videos are preferred a lot these days, don’t underestimate the impact of long videos. These videos provide descriptive content and are useful for consumers when buying software apps, smartphones, or equipment. Studies have shown that around 79% of people get convinced to buy a product after watching a video.
2. Social Commerce is Booming
Social commerce is one of the best social media trends as it helps to increase the brand. Many brands can attract leads through social commerce platforms. After COVID-19, social selling has been a boom and continues to be the same. Many advantages of social commerce are increased traffic, ease of use, and reaching a larger audience that helps improve any business’s sales. Here is a list of the most used social media platforms.
| Social Media Platforms | (%) Used by the Consumers |
| Tik Tok | 12 % |
| 92 % | |
| 80 % | |
3. AI Tools and Content Creation
Content creation is a crucial aspect of promoting a brand and marketing. AI tools such as ChatGPT and Grammarly are used to improve the content and analyze the data to make it engaging. According to a survey by HubSpot, 45 percent of content creators use it to generate ideas, 31% to outline content, and 18% use it to draft content.
According to 56% of digital marketers, Gen AI-assisted content reaches more audiences. However, some sources claim that 62 percent of consumers are less likely to engage with the content created by AI. Hence, AI should be used according to the requirements during content creation. It should be used in such a way that engages the audience, as content is king and is an important part of branding your business.
4. Authenticity and Transparency
Consumers desire authenticity and transparency. These days, influencers and brands prioritize real-life moments, behind-the-scenes glimpses, and user-generated content to gain trust. Personalized customer care services help to increase traffic and create better connections with the audience. Authentic and non-promotional content should be adopted to develop a faithful and genuine customer base.
5. Influencer Marketing
Influencer marketing is unique and one of the most famous social media trends, increasing brand awareness. According to a survey of 2,000+ global brands, about 80 percent reported using Instagram for influencer marketing. Gen Z prefers brands that are endorsed by influencers these days. There are different types of influencers, such as mega, micro, macro, and nano. Large and small brands collaborate with these influencers to cater to a larger audience and grow their brand. Nowadays, brands focus on long-term partnerships rather than one-off collaborations.
Also Read: Influencer Marketing: Leveraging Social Media Celebrities for Brand Success
6. The Importance of Social Listening
Social listening is one of the most essential social media trends and involves collecting and analyzing conversations in the marketplace. It helps the company in making better marketing and product development decisions.
Social listening helps brand owners get information about the following things.
- Brand Health: Social media listening assists brand owners in understanding people’s perceptions about their brand. It helps businesses to understand what people think about their products. Businesses need to understand what people think about their products so that they can make enhancements. Social listening can help brand owners to identify their strengths and market them to grow their business.
- Industry Insights: Industry hashtags and discussions are invaluable for brands. It helps the brands to influence your message. Adapting to such industry trends can give serious competition to other brands.
- Competitive analysis: Social media is fiercely competitive. New brands are constantly popping up in the market. Social listening is an essential tool for staying current with the market. It allows you to monitor conversations, create audience-relevant content, identify competitors’ weaknesses, and uncover new product or solution opportunities to reposition yourself in the market.
Also Read: Top 9 Most Important Social Media Trends for 2023
Conclusion
These are some of the current social media trends used widely by brands of all sizes. Technology is evolving and business owners are adapting to become more innovative and spread awareness of their brand. Social media trends act as a catalyst to understand consumer needs and meet their expectations. People prefer tried and tested products and social content provides customers with the same.
These are some trends you can integrate with your business and use strategically to grow your brand successfully.
