Marketing for all kinds of businesses is critical. It’s through marketing that you make your product known to potential customers. You need to ensure that the presence of your B2B organization has a good footing on your social media accounts and ranks high in the search engine result pages (SERPs). Additionally, your B2B business website should be SEO optimized with the right keywords.
Marketing operations involve a great deal of work, such as managing data, the technology involved, and the marketing strategies used. When your marketing efforts get into all the channels you’re using it for, it could be challenging to keep track without efficient tools.
There are many software programs to use to manage and track your B2B marketing ops to help make informed and sound decisions. With that said, your marketing team should be equipped with the right tools to help you grow your business.
Here are some of these tools for B2B Revenue Marketers:
1. CRM System
A customer relationship management (CRM) system helps your business manage and analyze customer interactions and other relevant data in the lifecycle of your customers. A sophisticated CRM platform will have additional embedded features for blog hosting capabilities, contact management, reporting, company records, email templates, tasks and activities, email notifications and tracking, company insights, website forms, email integration, and ads management.
This tool is effective when it comes to tracking and nurturing your business leads. Besides, you can extend the software abilities with sales and marketing add-ons.
2. SEO Tool
You can enhance your B2B marketing efforts for your SEO strategy throughs specialized tools. It can help you conduct keyword research, look for backlink opportunities, track rankings, and study your market competitors. The software can also generate insights that you can implement to win against your competitors and rank high in the search results.
Furthermore, this incredible tool helps you to get content that performs well in your niche. Moreover, you can integrate it with your website to track your business name online.
3. Email Automation Platform
The success of your marketing efforts is highly affected by how you carry out your email marketing strategy. A great email platform will allow you to customize and automate your customer emails. This ensures that you remain connected with your esteemed customers, understand their buying preferences, generate leads, and build your brand.
Moreover, some tools are embedded with collaborative and analytics capabilities. Additional features include pre-built demographic segments, a cookie notifications bar for your site, and a subject line helper.
4. Keyword Helper
Crafting great website content for your B2B business requires you to write SEO-optimized content. Keywords are what helps your website to be noticed online when customers search for your product or services.
To identify keywords that are relevant to your niche, you can use a keyword suggestion tool. This tool will give you the ranking of the keywords you want to use, keyword search volume, cost per click (CPC), among other capabilities. You can find ones that are free to use, though, of course, these typically have premium versions with advanced features.
5. Marketing Automation Software
If you would like to have a tool that helps you plan, measure, and execute your digital marketing operations, it’d be best to invest in a dedicated software program for it. Through this tool, you can track and manage your email marketing processes, mobile marketing, and lead generation. Furthermore, you can use it for your account-based marketing. This software can be used by all kinds of businesses, including a B2B business.
6. Video Conferencing Tool
Today’s technology has paved the way for a global workforce. As such, you’ll need to ensure that you can communicate with both clients and employees seamlessly.
A cloud-based video conferencing platform is useful for virtual meetings either through voice or video. The use of video marketing has shot up over the roof after the COVID-19 pandemic hit the global market.
Many marketers resorted to webinars to market their products and services. It’s believed that the use of these tools rose dramatically to 200 million users per day from 10 million users in March 2020.
You can leverage this software for live product demonstrations and other business-related meetings with your marketing team. Besides, you can integrate it with other platforms, such as web browsers and email.
You can use the free web analytics service created by Google for tracking and producing reports for your website traffic. During your B2B marketing campaigns, you can understand your website performance, conversions, and engagements through this tool.
These are the benefits that you can glean when you prioritize your web analytics:
- You can track how visitors locate your website.
- You can perform visitor segmentation.
- You can know the links and pages clicked most by your visitors.
For your B2B business organization to grow in revenues, you need to embark on serious marketing efforts that can bring forth the desired results. However, to achieve your goals, you have to use the correct tools to manage your marketing ops. As a result, this article gives you the top tools that digital marketers are using to level up their online marketing strategies.