Exited metric is simply the number of times someone has tapped out of your story before viewing it entirely. This can happen either within your own account or when viewing stories from other accounts. When someone taps away from your story, this means they are no longer viewing it, which affects your total engagement rate. For example, if someone exits after 3 seconds but still views more than 50% of the post, that will still be counted as 1 view in terms of your total engagement rate.
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How to Track Exited Metrics?
The exited metric can be found in both the Insights tab and Analyze tab on Instagram’s mobile app. In the Insights tab, you can click into individual stories to see exactly how many people have viewed them, and how long they watched for before exiting. In the Analyze tab, you’ll find an overview of all of your stories and how much time was spent watching each one before users swiped away from them. This way you can get a better idea of which stories are resonating with viewers and which ones aren’t getting much traction.
Why Is Exited metric Important?
The exited metric is important because it allows you to better understand how effective your stories are at engaging viewers. It can also help you identify which types of content resonates best with your audience so that you can create similar content in the future. Additionally, this metric provides an insight into how long people watch each story before deciding to exit or continue viewing them.
If people are exiting quickly, then perhaps there is something wrong with the story and adjustments need to be made in order for it to be successful. On the other hand, if people stay engaged for longer periods of time then that could indicate that the content is interesting enough to keep them hooked until the end.
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Conclusion:
Exited is an important metric for any business or individual looking to optimize their presence on Instagram Stories and track their content performance over time. By keeping an eye on exited metrics and understanding what it means when someone exits from a story early, businesses can easily adjust their strategy going forward based on real-time data points about user engagement with their posts.
This insight allows brands to create more tailored content that resonates with their target audiences—ultimately leading to higher levels of engagement overall!
