You might think that having a website is the ultimate key to getting your name out into the digital space. And, while having a web presence is crucial to gaining exposure across national and global markets, there’s a lot more to it than just picking a catchy domain name.
Simply put, a website cannot exist by itself. Feel free to read that again.
The fact is, most businesses and individuals who hope to make money off of a website or a web storefront simply create their site, upload an About page, and list products or services… and that’s it. They leave it there in the void of cyberspace, cold and alone with no chance of ever being found.
The following tutorial will unpack the mystery of this critical web strategy.
What is SEO?
SEO stands for Search Engine Optimization. This basically describes a marketing strategy that is used by companies to improve a website’s presence on search engines like Google.
The higher your rank in a search engine, the greater the visibility your website (and your business) has in the digital landscape. But, SEO isn’t all about the volume of traffic, rather, a sound SEO strategy focuses on the quality of traffic. With quality, we’re referring to organic search results. This simply refers to all traffic that you don’t have to pay for.
At the end of the day, volumes of research go into crafting a sound SEO strategy for a specific company. It’s not a one size fits all strategy by far. Though there are some “universal” SEO tactics that you can use, these all have to be tailored to a specific site to produce a specific result.
How Does SEO Work?
Whether you’re a lawyer looking to boost your attorney SEO, or a sole proprietorship looking for better web content, SEO works by combining numerous strategies. All of these strategies must coalesce in order to allow a search engine’s algorithm to “favor” the site, in a sense.
Much of the SEO legwork is performed by digital marketing analysts who look for keyword specific phrases that pertain to your business. Keywords actually play a central role in SEO marketing, but they don’t just stop at specific phrasing.
SEO works by combining the quality of Meta data, the number of shares on social media, the number of relevant links, the quality and amount of keywords, readability, uniqueness, traffic and query data, page ranking, and a host of other elements. Needless to say, a lot goes into SEO.
Truth be told, SEO is more of a science than what most people care to admit, and it’s those who can bring an artful combination of elements into the SEO game who tend to see the most web traffic.
Why SEO Strategy is Important?
Search engines are essentially the gatekeepers when it comes to the visibility of your website. The good news is, the better your SEO, the higher your search engine rankings. This results in more traffic, and more traffic results in even better rankings.
At present, as of 2021, Google is the dominant force in web search. As most sales from marketing come from organic search, having a quality SEO strategy can be the best tool in your digital arsenal. In addition, Google owns around 75 percent of the search engine market, making appeasing the “Google Gods” with quality SEO all the more important.
Yes, a ton of other search engines like Bing, Yahoo, Yandex and many more are all using their own algorithms to rank websites. But as a business, your goal is to land on the first page of Google search when a specific keyword search is entered.
It’s good to note that almost everyone who searches for a product or service doesn’t navigate beyond the first page of Google or any other search engine. In fact, studies have shown that over 75 percent of people stop at the first search engine result page (SERP).
All in all, a quality SEO strategy can mean giving life to your website. And for a website, views and traffic are the lifeblood that brings you your customers.